A data profile of the people who buy, follow and care about Mumbai indian culture in India — modelled from more than twelve digital signal sources. Mumbai indian culture has an estimated audience of 4,428,417 people in India.
Mumbai indian culture has an estimated audience of 4,428,417 people in India. 11.0% are female, 89.0% are male, average age 28.6. Top brand affinities: India national cricket team, West Indies cricket team, Young's, Shane Warne, Cricket World Cup.
Top brand affinities include India national cricket team, West Indies cricket team, Young's, with strongest over-indexing on India national cricket team (1.63× the country average).
Demographically, the Mumbai indian culture audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Extroversion, Risk Appetite.
The typical Mumbai indian culture fan in India is more male, around 28.6 years old, with strong Extroversion tendencies and a notable affinity for India national cricket team.
The key figures that characterise the Mumbai indian culture profile in India.
11.0% are female, 89.0% are male, average age 28.6.
| Metric | Value |
|---|---|
| Female | 11.0% |
| Male | 89.0% |
| Average age | 28.6 |
| Estimated audience size | 4,428,417 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 34% | |
| 30-39 | 15% | |
| 40-49 | 6% | |
| 50+ | 3% |
of the worldwide Mumbai indian culture audience comes from India.
| Country | Share |
|---|---|
| India | 59.7% |
| United Kingdom | 5.7% |
| United States | 5.5% |
The strongest cross-interests of the Mumbai indian culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shane Warne | Sports | 9.56× | ||
| 02 | West Indies cricket team | Sports | 5.86× | ||
| 03 | Indian Super League | Sports | 3.62× | ||
| 04 | Young's | Food & Beverages | 3.56× | ||
| 05 | Shilpa Shetty | Movies & TV | 3.43× | ||
| 06 | Natural skin care | Beauty & Wellness | 2.76× | ||
| 07 | Omegle | Internet & Social Media | 2.72× | ||
| 08 | Hindustan | Politics & Society | 2.65× | ||
| 09 | Katrina Kaif | Movies & TV | 2.23× | ||
| 10 | Anthropology | Business & Career | 1.98× | ||
| 11 | Gambling | Games | 1.84× | ||
| 12 | Cricket World Cup | Sports | 1.82× | ||
| 13 | Wikipedia | Internet & Social Media | 1.73× | ||
| 14 | Himalayas | Travel & Leisure | 1.73× | ||
| 15 | England cricket team | Sports | 1.70× | ||
| 16 | Sports betting | Games | 1.70× | ||
| 17 | India national cricket team | Sports | 1.63× | ||
| 18 | Kolkata Knight Riders | Sports | 1.60× | ||
| 19 | Pakistan national cricket team | Sports | 1.58× | ||
| 20 | Rohit Sharma | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.30× | |
| Risk Appetite | THRILL | 1.24× | |
| Mindfulness | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.69× | |
| Social Media Usage | JOY | 0.71× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mumbai indian culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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