A data profile of the people who buy, follow and care about Mumbai indian culture in United States — modelled from more than twelve digital signal sources. Mumbai indian culture has an estimated audience of 411,353 people in United States.
Mumbai indian culture has an estimated audience of 411,353 people in United States. 48.4% are female, 51.6% are male, average age 35.5. Top brand affinities: Hindustan, Hindi, Badminton, Cricket World Cup, NDTV.
Top brand affinities include Hindustan, Hindi, Badminton, with strongest over-indexing on Hindustan (158.68× the country average).
Demographically, the Mumbai indian culture audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
The typical Mumbai indian culture fan in United States is balanced, around 35.5 years old, with strong Need for Security tendencies and a notable affinity for Hindustan.
The key figures that characterise the Mumbai indian culture profile in United States.
48.4% are female, 51.6% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 35.5 |
| Estimated audience size | 411,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Mumbai indian culture audience comes from United States.
| Country | Share |
|---|---|
| India | 59.7% |
| United Kingdom | 5.7% |
| United States | 5.5% |
The strongest cross-interests of the Mumbai indian culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hindustan | Politics & Society | 158.68× | ||
| 02 | Saif Ali Khan | Movies & TV | 61.91× | ||
| 03 | Cricket World Cup | Sports | 47.21× | ||
| 04 | Islamic banking | Business & Career | 44.69× | ||
| 05 | Hindi | Politics & Society | 40.84× | ||
| 06 | Vodafone | Technology & Electronics | 38.67× | ||
| 07 | Ranbir Kapoor | Movies & TV | 37.60× | ||
| 08 | NDTV | Movies & TV | 35.43× | ||
| 09 | Badminton | Sports | 33.09× | ||
| 10 | Ranveer Singh | Movies & TV | 27.40× | ||
| 11 | Borussia Dortmund | Sports | 21.99× | ||
| 12 | Tom Felton | Movies & TV | 19.19× | ||
| 13 | Massive open online course | Business & Career | 17.69× | ||
| 14 | India national cricket team | Sports | 17.27× | ||
| 15 | Lufthansa | Travel & Leisure | 15.96× | ||
| 16 | Vintage Books | Literature | 15.15× | ||
| 17 | Air Canada | Travel & Leisure | 14.25× | ||
| 18 | Data science | Business & Career | 11.29× | ||
| 19 | Cleveland Guardians | Sports | 8.47× | ||
| 20 | Hinduism | Politics & Society | 8.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.88× | |
| Early Adopter Mentality | POWER | 1.87× | |
| Risk Appetite | THRILL | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.65× | |
| Creativity | OPEN | 0.76× | |
| Extroversion | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mumbai indian culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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