University of Tennessee Audience in United States

University of Tennessee logo

University of Tennessee has an estimated audience of 3,233,265 people in United States. 56.6% are female, 43.4% are male, average age 40.8. Top regions: Tennessee, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, headspace, Wok, Cherish (group).

The average University of Tennessee fan in United States is 40.8 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, headspace, with strongest over-indexing on Goop (11.19× the country average). Demographically, the University of Tennessee audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Tennessee fans

Demographic split for University of Tennessee audience in United States
MetricValue
Female56.6%
Male43.4%
Average age40.8
Estimated audience size3,233,265

Audience persona

The typical University of Tennessee fan in United States is more female, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for University of Tennessee in United States
RegionReachAffinity
Tennessee790,53512.19×
Texas210,9100.76×
Florida176,9050.81×
California169,7370.48×
Georgia156,1041.57×
North Carolina144,1691.48×
Illinois131,4241.22×
New York125,2610.69×
Virginia108,1271.37×
Ohio99,5361×
Pennsylvania97,3960.89×
New Jersey82,8221.01×
South Carolina64,4551.33×
Kentucky61,8601.53×
Michigan56,9470.67×
Alabama56,7501.26×
Indiana53,9470.91×
Maryland52,7540.95×
Massachusetts52,0930.82×
Missouri41,0790.79×
Mississippi39,0361.47×
Colorado37,3820.73×
Louisiana35,7160.86×
Connecticut30,1630.93×
Wisconsin30,0210.62×
Washington29,8270.46×
Arizona28,6930.43×
Arkansas25,3980.95×
Minnesota24,7980.54×
Oklahoma23,2430.65×
Iowa15,7310.59×
Oregon15,6310.42×
Kansas15,3980.6×
West Virginia13,4160.89×
Nevada12,5880.4×
Utah12,5800.43×
Nebraska9,3500.58×
New Hampshire8,9060.7×
Washington, District of Columbia8,7020.9×
Idaho8,1910.51×
Delaware7,5740.85×
New Mexico6,8150.42×
Rhode Island6,4900.63×
Maine5,9010.51×
Hawaii5,5240.4×
Montana4,6140.51×
Vermont3,5750.63×
South Dakota3,3490.45×
North Dakota2,8510.43×
Wyoming2,3620.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Tennessee audience
BrandAffinityCategory
Goop11.19×Internet & Social Media
Governor of Michigan14.08×Politics & Society
headspace17.26×Health
Wok10.74×Food & Beverages
Cherish (group)14.7×Music & Radio
Google Home8.1×Technology & Electronics
Grace Slick10.4×Music & Radio
Vocal harmony5.24×Music & Radio
Kikar HaShabbat18.8×News
Fairy godmother8.13×Literature
Hibachi7.77×Food & Beverages
Grinch3.88×Movies & TV
Hipster8.84×Politics & Society
Guitarist (magazine)10.21×Music & Radio
TV Fanatic9.46×Movies & TV
Ken Ham17.8×Business & Career
Rajasthan14.47×Travel & Leisure
El Paso County, Colorado11.11×Travel & Leisure
Jesse Plemons2.86×Movies & TV
Mathcore6.31×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Tennessee audience
TraitClusterScore
SustainabilityBALANCE1.26
Healthy LifestyleBALANCE1.16
Community OrientationOPEN1.14
ExtroversionTHRILL1.12
MindfulnessBALANCE1.06
Sports ActivityPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for University of Tennessee
CountryShare
United States92.7%
Canada1.0%
United Kingdom1.0%

See University of Tennessee audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Tennessee have in United States?

University of Tennessee has an estimated audience of 3,233,265 people in United States, concentrated in Tennessee and Texas.

What is the gender split and age of University of Tennessee fans?

56.6% of University of Tennessee fans are female, 43.4% are male, with an average age of 40.8 years.

Which brands do University of Tennessee fans like most?

University of Tennessee fans show strongest brand affinity for Goop (11.19×), Governor of Michigan (14.08×), and headspace (17.26×) over the country average.

Where do University of Tennessee fans live in United States?

University of Tennessee fans in United States are most concentrated in Tennessee (reach 790,535), Texas (reach 210,910), and Florida (reach 176,905). These three regions account for the largest share of the active audience.

What other brands do University of Tennessee fans also like?

Beyond University of Tennessee itself, the audience over-indexes on Governor of Michigan (14.08×), headspace (17.26×), Wok (10.74×), and Cherish (group) (14.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.