Rascasse Audience Intelligence

University of Tennessee Audience in United States

Name: University of Tennessee — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of Tennessee in United States — modelled from more than twelve digital signal sources. University of Tennessee has an estimated audience of 3,233,265 people in United States.

#30among University in United States #705among POI in United States #819in Business & Career

The average University of Tennessee fan in United States is 40.8 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Texas, California.

Top brand affinities include Tennessee Volunteers football, Nashville Predators, University of Alabama, with strongest over-indexing on Tennessee Volunteers football (19.01× the country average).

Demographically, the University of Tennessee audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Tennessee fan in United States is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Tennessee Volunteers football.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Tennessee profile in United States.

Audience size

3.2M

in United States

Gender

56.6%♀

43.4% male

Age

40.8

average years

Country rank

#9643

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of Tennessee fans

56.6% are female, 43.4% are male, average age 40.8.

Fig. 02

Gender split

56.6%

Female

43.4%

Male

Demographic split for University of Tennessee audience in United States
Metric	Value
Female	56.6%
Male	43.4%
Average age	40.8
Estimated audience size	3,233,265

Fig. 03

Age distribution

Age distribution of the University of Tennessee audience in United States
Age bracket	Share	%
16-19		20%
20-29		15%
30-39		17%
40-49		24%
50+		25%

Fig. 04

Worldwide distribution

92.6%

of the worldwide University of Tennessee audience comes from United States.

Worldwide audience distribution share by country for University of Tennessee
Country	Share
United States	92.6%
Canada	1.0%
United Kingdom	1.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Tennessee audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Tennessee fans by region: top regions in United States
#	Region	Reach	×
01	Tennessee	~900K	13.30×
02	Kentucky	~60K	1.48×
03	Mississippi	~40K	1.46×
04	Georgia	~100K	1.42×
05	North Carolina	~100K	1.36×
06	Virginia	~100K	1.35×
07	South Carolina	~60K	1.25×
08	Alabama	~60K	1.25×
09	Illinois	~100K	1.17×
10	Arkansas	~30K	0.98×
11	New Jersey	~80K	0.94×
12	Ohio	~90K	0.93×
13	Indiana	~50K	0.91×
14	Connecticut	~30K	0.90×
15	Maryland	~50K	0.89×
16	West Virginia	~10K	0.88×
17	Washington, District of Columbia	~9K	0.88×
18	Delaware	~8K	0.87×
19	Pennsylvania	~90K	0.86×
20	Louisiana	~40K	0.85×
21	Massachusetts	~50K	0.80×
22	Missouri	~40K	0.78×
23	Florida	~200K	0.75×
24	New Hampshire	~9K	0.74×
25	Texas	~200K	0.72×
26	Vermont	~4K	0.72×
27	Colorado	~40K	0.69×
28	Rhode Island	~7K	0.69×
29	New York	~100K	0.65×
30	Michigan	~60K	0.65×
31	Oklahoma	~20K	0.63×
32	Wisconsin	~30K	0.62×
33	North Dakota	~4K	0.62×
34	Kansas	~20K	0.61×
35	Iowa	~20K	0.60×
36	Maine	~7K	0.60×
37	Montana	~5K	0.60×
38	Nebraska	~10K	0.59×
39	South Dakota	~4K	0.59×
40	Minnesota	~30K	0.57×
41	Alaska	~4K	0.56×
42	Idaho	~9K	0.55×
43	New Mexico	~8K	0.48×
44	Hawaii	~7K	0.48×
45	California	~200K	0.47×
46	Utah	~10K	0.46×
47	Washington	~30K	0.45×
48	Arizona	~30K	0.44×
49	Oregon	~20K	0.43×
50	Nevada	~10K	0.43×

Affinity by region — University of Tennessee, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Tennessee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Tennessee audience
#	Interest	Category	×
01	Tennessee Volunteers football	Sports	19.01×
02	Nashville Predators	Sports	14.47×
03	Calgary Flames	Sports	14.47×
04	Campari	Food & Beverages	14.47×
05	Colgate University	Business & Career	11.35×
06	University of Alabama	Business & Career	7.82×
07	Boho-chic	Fashion & Accessoires	3.67×
08	Atlanta Braves	Sports	3.65×
09	Talk radio	Music & Radio	3.27×
10	FedEx	Business & Career	3.12×
11	Diaper bag	Kids & Family	2.74×
12	College	Business & Career	2.26×
13	Planet Fitness	Sports	2.18×
14	Mortgage loans	Business & Career	2.13×
15	University	Business & Career	1.82×
16	Chick-fil-A	Food & Beverages	1.77×
17	Hobby Lobby	Home & Garden	1.74×
18	Pinterest	Internet & Social Media	1.65×
19	Barbecue	Food & Beverages	1.65×
20	Florida	Travel & Leisure	1.59×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Tennessee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of Tennessee audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.76×
Convenience Orientation	PREMIUM	1.51×
Community Orientation	OPEN	1.44×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of Tennessee audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.89×
Quality Awareness	PREMIUM	0.92×
Luxury Orientation	PREMIUM	0.92×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of Tennessee have in United States?

University of Tennessee has an estimated audience of 3,233,265 people in United States, concentrated in Tennessee and Texas.

What is the gender split and age of University of Tennessee fans?

56.6% of University of Tennessee fans are female, 43.4% are male, with an average age of 40.8 years.

Which brands do University of Tennessee fans like most?

University of Tennessee fans show strongest brand affinity for Tennessee Volunteers football (19.01×), Nashville Predators (14.47×), and University of Alabama (7.82×) over the country average.

Where do University of Tennessee fans live in United States?

University of Tennessee fans in United States are most concentrated in Tennessee (reach ~900K), Texas (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do University of Tennessee fans also like?

Beyond University of Tennessee itself, the audience over-indexes on Nashville Predators (14.47×), University of Alabama (7.82×), FedEx (3.12×), and Boho-chic (3.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See University of Tennessee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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