Tennessee Volunteers Audience in United States

Tennessee Volunteers logo

Tennessee Volunteers has an estimated audience of 1,703,561 people in United States. 45.8% are female, 54.2% are male, average age 37.7. Top regions: Tennessee, Florida, Texas. Top brand affinities: Gauri Khan, Product design, Jesse Plemons, Nebraska Cornhuskers football, Captain America (1990 film).

The average Tennessee Volunteers fan in United States is 37.7 years old, balanced, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Florida, Texas. Top brand affinities include Gauri Khan, Product design, Jesse Plemons, with strongest over-indexing on Gauri Khan (20.66× the country average). Demographically, the Tennessee Volunteers audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Tennessee Volunteers fans

Demographic split for Tennessee Volunteers audience in United States
MetricValue
Female45.8%
Male54.2%
Average age37.7
Estimated audience size1,703,561

Audience persona

The typical Tennessee Volunteers fan in United States is balanced, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Gauri Khan.

Top regions in United States

Top regions ranked by reach for Tennessee Volunteers in United States
RegionReachAffinity
Tennessee376,06611×
Florida114,3810.99×
Texas101,5300.69×
Georgia89,5831.71×
California78,5040.42×
Ohio59,4271.13×
North Carolina57,7571.13×
New York45,7310.48×
Illinois43,2050.76×
Virginia41,2480.99×
Pennsylvania39,7440.69×
Alabama39,2241.65×
South Carolina35,0811.37×
Kentucky32,7761.53×
Michigan32,2890.72×
Indiana32,1501.03×
Missouri23,6920.86×
Arkansas22,8161.63×
Mississippi21,7941.55×
Oklahoma21,6181.14×
Louisiana20,1910.92×
New Jersey19,5330.45×
Arizona18,8730.54×
Colorado18,4480.69×
Maryland18,2700.62×
Massachusetts18,1310.54×
Washington17,4480.51×
Wisconsin15,8750.62×
Minnesota14,3350.59×
Nebraska12,9021.51×
Iowa12,0000.86×
Kansas11,2160.84×
Oregon10,9380.56×
Nevada8,9580.54×
Utah8,4230.55×
Connecticut7,9820.47×
West Virginia7,7640.98×
New Mexico4,2620.5×
New Hampshire3,7030.55×
Idaho3,6860.43×
Washington, District of Columbia3,6540.71×
Maine3,3430.55×
South Dakota3,1690.8×
Rhode Island2,9340.54×
Hawaii2,8960.4×
Delaware2,8940.62×
Montana2,6810.57×
North Dakota2,1490.61×
Alaska1,6600.46×
Wyoming1,5060.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tennessee Volunteers audience
BrandAffinityCategory
Gauri Khan20.66×Movies & TV
Product design1.95×Business & Career
Jesse Plemons2.83×Movies & TV
Nebraska Cornhuskers football2.91×Sports
Captain America (1990 film)2.88×Movies & TV
Kerang4.42×Travel & Leisure
Noodle (Gorillaz)2.12×Music & Radio
Monogram2.15×Home & Garden
Charlamagne Tha God5.12×Movies & TV
JDSU1.56×Business & Career
Nipsey Hussle2.96×Music & Radio
Glossier2.64×Beauty & Wellness
South Asian cuisine4.23×Food & Beverages
Kerala3.13×Travel & Leisure
Pro-Ject1.84×Music & Radio
Queens College, City University of New York3.1×Business & Career
Grammarly1.89×Business & Career
UK garage2.02×Music & Radio
Nick Jr. (Australia)3.31×Kids & Family
Vicky Kaushal5.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tennessee Volunteers audience
TraitClusterScore
Risk AppetiteTHRILL1.87
Luxury OrientationPREMIUM1.8
TraditionCONSERVATISM1.15
DIY MentalityTHRILL1.1
Price SensitivityPREMIUM1.08
Community OrientationOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for Tennessee Volunteers
CountryShare
United States90.6%
Canada1.9%
Germany1.7%

See Tennessee Volunteers audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Tennessee Volunteers have in United States?

Tennessee Volunteers has an estimated audience of 1,703,561 people in United States, concentrated in Tennessee and Florida.

What is the gender split and age of Tennessee Volunteers fans?

45.8% of Tennessee Volunteers fans are female, 54.2% are male, with an average age of 37.7 years.

Which brands do Tennessee Volunteers fans like most?

Tennessee Volunteers fans show strongest brand affinity for Gauri Khan (20.66×), Product design (1.95×), and Jesse Plemons (2.83×) over the country average.

Where do Tennessee Volunteers fans live in United States?

Tennessee Volunteers fans in United States are most concentrated in Tennessee (reach 376,066), Florida (reach 114,381), and Texas (reach 101,530). These three regions account for the largest share of the active audience.

What other brands do Tennessee Volunteers fans also like?

Beyond Tennessee Volunteers itself, the audience over-indexes on Product design (1.95×), Jesse Plemons (2.83×), Nebraska Cornhuskers football (2.91×), and Captain America (1990 film) (2.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tennessee Volunteers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.