Rascasse Audience Intelligence

Tennessee Volunteers Audience in United States

A data profile of the people who buy, follow and care about Tennessee Volunteers in United States — modelled from more than twelve digital signal sources. Tennessee Volunteers has an estimated audience of 1,703,180 people in United States.

#252among American football in United States#266among Team in United States#1447in Sports

The average Tennessee Volunteers fan in United States is 37.7 years old, balanced, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Florida, Texas.

Top brand affinities include Tennessee Volunteers football, Nashville Predators, FedEx, with strongest over-indexing on Tennessee Volunteers football (38.58× the country average).

Demographically, the Tennessee Volunteers audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tennessee Volunteers fan in United States is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Tennessee Volunteers football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tennessee Volunteers profile in United States.

Audience size
1.7M
in United States
Gender
45.8%♀
54.2% male
Age
37.7
average years
Country rank
#16137
Team in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tennessee Volunteers fans

45.8% are female, 54.2% are male, average age 37.7.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Tennessee Volunteers audience in United States
MetricValue
Female45.8%
Male54.2%
Average age37.7
Estimated audience size1,703,180
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Tennessee Volunteers audience in United States
Age bracketShare%
16-1930%
20-2915%
30-3914%
40-4919%
50+22%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Tennessee Volunteers audience comes from United States.

Worldwide audience distribution share by country for Tennessee Volunteers
CountryShare
United States90.6%
Canada1.8%
Germany1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tennessee Volunteers audience in United States is strongest.

Fig. 05

Top regions by affinity

Tennessee Volunteers fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~400K10.65×
02Georgia~90K1.78×
03Alabama~40K1.71×
04Kentucky~30K1.50×
05Mississippi~20K1.49×
06Arkansas~20K1.47×
07South Carolina~40K1.37×
08Nebraska~10K1.35×
09North Carolina~60K1.14×
10Oklahoma~20K1.07×
11Ohio~60K1.05×
12Indiana~30K1.03×
13West Virginia~8K1.01×
14Florida~100K1.00×
15Virginia~40K1.00×
16Iowa~10K0.94×
17Louisiana~20K0.93×
18South Dakota~4K0.92×
19Missouri~20K0.88×
20Kansas~10K0.86×
21North Dakota~3K0.86×
22Alaska~3K0.84×
23Montana~4K0.83×
24Vermont~2K0.83×
25Washington, District of Columbia~4K0.81×
26Delaware~4K0.80×
27Illinois~40K0.78×
28Rhode Island~4K0.77×
29New Hampshire~5K0.76×
30Maine~5K0.76×
31New Mexico~6K0.75×
32Michigan~30K0.73×
33Idaho~6K0.73×
34Hawaii~5K0.72×
35Colorado~20K0.71×
36Wisconsin~20K0.69×
37Nevada~10K0.69×
38Texas~100K0.68×
39Pennsylvania~40K0.68×
40Utah~10K0.67×
41Minnesota~20K0.66×
42Maryland~20K0.65×
43Oregon~10K0.62×
44Connecticut~10K0.62×
45Arizona~20K0.61×
46Massachusetts~20K0.60×
47Washington~20K0.55×
48New Jersey~20K0.54×
49New York~50K0.50×
50California~80K0.43×
Fig. 06

Affinity by region

Affinity by region — Tennessee Volunteers, United States
0.43×1.00×10.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tennessee Volunteers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tennessee Volunteers audience
#·InterestCategoryAffinity×
01Tennessee Volunteers footballSports38.58×
02Nashville PredatorsSports29.10×
03Ottawa SenatorsSports14.21×
04Auburn Tigers footballSports7.70×
05University of AlabamaBusiness & Career7.40×
06Weather forecastingHome & Garden6.57×
07Clemson Tigers footballSports6.30×
08Atlanta BravesSports5.70×
09FedExBusiness & Career5.08×
10QVCMovies & TV4.61×
11Mortgage loansBusiness & Career3.35×
12Discount storesShopping2.88×
13Shopping mallsShopping2.51×
14PinterestInternet & Social Media2.30×
15SubwayFood & Beverages2.26×
16Planet FitnessSports2.21×
17Pizza HutFood & Beverages2.21×
18McDonald'sFood & Beverages2.14×
19GolfSports1.92×
20FurnitureHome & Garden1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tennessee Volunteers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tennessee Volunteers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
Convenience OrientationPREMIUM1.80×
Price SensitivityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tennessee Volunteers audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Healthy LifestyleBALANCE0.75×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tennessee Volunteers have in United States?

Tennessee Volunteers has an estimated audience of 1,703,180 people in United States, concentrated in Tennessee and Florida.

02

What is the gender split and age of Tennessee Volunteers fans?

45.8% of Tennessee Volunteers fans are female, 54.2% are male, with an average age of 37.7 years.

03

Which brands do Tennessee Volunteers fans like most?

Tennessee Volunteers fans show strongest brand affinity for Tennessee Volunteers football (38.58×), Nashville Predators (29.1×), and FedEx (5.08×) over the country average.

04

Where do Tennessee Volunteers fans live in United States?

Tennessee Volunteers fans in United States are most concentrated in Tennessee (reach ~400K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tennessee Volunteers fans also like?

Beyond Tennessee Volunteers itself, the audience over-indexes on Nashville Predators (29.1×), FedEx (5.08×), Weather forecasting (6.57×), and Mortgage loans (3.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Tennessee Volunteers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tennessee Volunteers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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