Rascasse Audience Intelligence

Katy Perry Audience in United States

A data profile of the people who buy, follow and care about Katy Perry in United States — modelled from more than twelve digital signal sources. Katy Perry has an estimated audience of 8,485,338 people in United States.

#14among Pop in United States#272among Person in United States#307in Music & Radio

The average Katy Perry fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food and drink, Taylor Swift, Beauty, with strongest over-indexing on Food and drink (1.62× the country average).

Demographically, the Katy Perry audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Katy Perry fan in United States is more female, around 32.2 years old, with strong Extroversion tendencies and a notable affinity for Food and drink.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Katy Perry profile in United States.

Audience size
8.5M
in United States
Gender
62.6%♀
37.4% male
Age
32.2
average years
Country rank
#4185
Person in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Katy Perry fans

62.6% are female, 37.4% are male, average age 32.2.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Katy Perry audience in United States
MetricValue
Female62.6%
Male37.4%
Average age32.2
Estimated audience size8,485,338
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Katy Perry audience in United States
Age bracketShare%
16-1940%
20-2922%
30-3915%
40-4913%
50+10%
Fig. 04

Worldwide distribution

25.4%

of the worldwide Katy Perry audience comes from United States.

Worldwide audience distribution share by country for Katy Perry
CountryShare
United States25.4%
Canada12.1%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Katy Perry audience in United States is strongest.

Fig. 05

Top regions by affinity

Katy Perry fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K1.15×
02Massachusetts~200K1.13×
03California~1M1.12×
04Pennsylvania~400K1.10×
05Wisconsin~200K1.08×
06New Jersey~300K1.07×
07Minnesota~200K1.07×
08Connecticut~100K1.07×
09New Hampshire~40K1.07×
10Michigan~300K1.06×
11Arizona~200K1.06×
12Missouri~200K1.06×
13Maine~40K1.06×
14Oregon~100K1.05×
15Utah~90K1.05×
16New York~600K1.04×
17Illinois~300K1.04×
18Ohio~300K1.04×
19Colorado~200K1.03×
20Oklahoma~100K1.03×
21Idaho~50K1.03×
22Tennessee~200K1.02×
23Indiana~200K1.02×
24Maryland~200K1.00×
25Kentucky~100K1.00×
26North Carolina~300K0.99×
27Iowa~80K0.99×
28Nebraska~50K0.99×
29Washington, District of Columbia~30K0.99×
30Montana~30K0.99×
31North Dakota~20K0.99×
32Nevada~90K0.98×
33Kansas~80K0.98×
34Vermont~20K0.98×
35Alabama~100K0.97×
36Rhode Island~30K0.97×
37Florida~600K0.96×
38Virginia~200K0.96×
39Texas~800K0.95×
40New Mexico~50K0.95×
41West Virginia~40K0.95×
42Arkansas~80K0.94×
43Georgia~300K0.93×
44Delaware~20K0.90×
45Alaska~20K0.90×
46South Carolina~100K0.89×
47Louisiana~100K0.89×
48South Dakota~20K0.89×
49Hawaii~40K0.87×
50Mississippi~70K0.84×
Fig. 06

Affinity by region

Affinity by region — Katy Perry, United States
0.84×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Katy Perry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Katy Perry audience
#·InterestCategoryAffinity×
01Made in ChelseaMovies & TV24.55×
02Sabrina CarpenterMusic & Radio4.45×
03Hailee SteinfeldMovies & TV4.14×
04Taylor SwiftMusic & Radio3.17×
05Spirit HalloweenKids & Family2.60×
06Fashion NovaShopping2.58×
07Britney SpearsMusic & Radio2.39×
08Stranger ThingsMovies & TV2.28×
09Harry PotterMovies & TV2.25×
10SephoraShopping1.86×
11BeautyBeauty & Wellness1.75×
12Pop musicMusic & Radio1.70×
13Hip hop musicMusic & Radio1.69×
14Comedy moviesMovies & TV1.68×
15BeveragesFood & Beverages1.64×
16Food and drinkFood & Beverages1.62×
17SupermanMovies & TV1.58×
18FamilyKids & Family1.56×
19Rock musicMusic & Radio1.52×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Katy Perry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Katy Perry audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.57×
Pet OwnershipJOY1.30×
MindfulnessBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Katy Perry audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Quality AwarenessPREMIUM0.72×
Career OrientationPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Katy Perry have in United States?

Katy Perry has an estimated audience of 8,485,338 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Katy Perry fans?

62.6% of Katy Perry fans are female, 37.4% are male, with an average age of 32.2 years.

03

Which brands do Katy Perry fans like most?

Katy Perry fans show strongest brand affinity for Food and drink (1.62×), Taylor Swift (3.17×), and Beauty (1.75×) over the country average.

04

Where do Katy Perry fans live in United States?

Katy Perry fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Katy Perry fans also like?

Beyond Katy Perry itself, the audience over-indexes on Taylor Swift (3.17×), Beauty (1.75×), Sabrina Carpenter (4.45×), and Harry Potter (2.25×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Katy Perry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Katy Perry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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