Katy Perry Audience in United States

Katy Perry logo

Katy Perry has an estimated audience of 9,830,992 people in United States. 62.6% are female, 37.4% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, Food and drink, Sabrina Carpenter, Taylor Swift, Beauty.

The average Katy Perry fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, Food and drink, Sabrina Carpenter, with strongest over-indexing on Euphoria (2.4× the country average). Demographically, the Katy Perry audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Katy Perry fans

Demographic split for Katy Perry audience in United States
MetricValue
Female62.6%
Male37.4%
Average age32.2
Estimated audience size9,830,992

Audience persona

The typical Katy Perry fan in United States is more female, around 32.2 years old, with strong Extroversion tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Katy Perry in United States
RegionReachAffinity
California1,258,8241.16×
Texas811,3830.96×
Florida637,9030.96×
New York579,8901.06×
Pennsylvania379,3791.15×
Illinois368,1321.12×
Ohio328,6621.09×
North Carolina293,9880.99×
Georgia291,6040.96×
Michigan280,1001.09×
New Jersey267,4641.07×
Virginia237,6730.99×
Washington225,8941.15×
Arizona218,4741.09×
Massachusetts209,3121.08×
Tennessee202,9561.03×
Indiana187,5341.04×
Missouri175,9061.11×
Colorado167,5081.08×
Maryland163,9310.97×
Wisconsin161,8331.09×
Minnesota154,8751.1×
Alabama140,6281.02×
South Carolina133,1250.9×
Kentucky125,8001.02×
Oklahoma119,6381.1×
Oregon117,4851.04×
Louisiana117,1840.92×
Connecticut102,8091.04×
Nevada95,5011×
Utah95,3591.08×
Iowa82,1711.01×
Kansas78,4041.01×
Arkansas78,3490.97×
Mississippi68,5010.85×
Idaho50,6131.03×
Nebraska48,6250.99×
New Mexico46,1340.94×
West Virginia42,5000.93×
New Hampshire39,1321.01×
Maine36,1021.03×
Hawaii35,2380.83×
Rhode Island28,9180.92×
Washington, District of Columbia27,8980.94×
Montana25,9610.95×
Delaware23,3320.86×
South Dakota19,0440.84×
North Dakota18,8340.93×
Alaska17,1960.82×
Vermont14,8660.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Katy Perry audience
BrandAffinityCategory
Euphoria2.4×Movies & TV
Food and drink1.62×Food & Beverages
Sabrina Carpenter4.45×Music & Radio
Taylor Swift3.17×Music & Radio
Beauty1.75×Beauty & Wellness
Harry Potter2.25×Movies & TV
Family1.56×Kids & Family
Beverages1.64×Food & Beverages
Superman1.58×Movies & TV
Comedy movies1.68×Movies & TV
Hailee Steinfeld4.14×Movies & TV
Photography1.5×Arts & Culture
Pop music1.7×Music & Radio
Friends1.74×Movies & TV
Hip hop music1.69×Music & Radio
Rock music1.52×Music & Radio
Fashion Nova2.58×Shopping
Sephora1.86×Shopping
Miley Cyrus3.94×Music & Radio
Stranger Things2.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Katy Perry audience
TraitClusterScore
ExtroversionTHRILL1.71
Early Adopter MentalityPOWER1.27
SustainabilityBALANCE1.17
MindfulnessBALANCE1.17
LGBTQ+ IdentityOPEN1.15
Sports ActivityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Katy Perry
CountryShare
United States27.9%
Canada10.3%
Germany6.2%

See Katy Perry audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Katy Perry have in United States?

Katy Perry has an estimated audience of 9,830,992 people in United States, concentrated in California and Texas.

What is the gender split and age of Katy Perry fans?

62.6% of Katy Perry fans are female, 37.4% are male, with an average age of 32.2 years.

Which brands do Katy Perry fans like most?

Katy Perry fans show strongest brand affinity for Euphoria (2.4×), Food and drink (1.62×), and Sabrina Carpenter (4.45×) over the country average.

Where do Katy Perry fans live in United States?

Katy Perry fans in United States are most concentrated in California (reach 1,258,824), Texas (reach 811,383), and Florida (reach 637,903). These three regions account for the largest share of the active audience.

What other brands do Katy Perry fans also like?

Beyond Katy Perry itself, the audience over-indexes on Food and drink (1.62×), Sabrina Carpenter (4.45×), Taylor Swift (3.17×), and Beauty (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Katy Perry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.