TGI Friday’s Audience in United States

TGI Friday’s logo

TGI Friday’s has an estimated audience of 4,103,813 people in United States. 57.8% are female, 42.2% are male, average age 41.5. Top regions: Florida, California, New York. Top brand affinities: Goop, Elsword, Governor of Michigan, Wok, Mathcore.

The average TGI Friday’s fan in United States is 41.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Goop, Elsword, Governor of Michigan, with strongest over-indexing on Goop (12.08× the country average). Demographically, the TGI Friday’s audience skews more female with an average age of 41.5, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of TGI Friday’s fans

Demographic split for TGI Friday’s audience in United States
MetricValue
Female57.8%
Male42.2%
Average age41.5
Estimated audience size4,103,813

Audience persona

The typical TGI Friday’s fan in United States is more female, around 41.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for TGI Friday’s in United States
RegionReachAffinity
Florida508,9261.83×
California353,4850.78×
New York324,8581.42×
Pennsylvania281,5902.04×
Texas265,0730.75×
Maryland260,5133.69×
Illinois259,6271.9×
New Jersey220,7212.11×
Virginia187,5891.88×
Georgia179,9541.42×
Ohio177,3931.4×
North Carolina147,6051.2×
Massachusetts146,8031.82×
Minnesota105,0621.79×
Indiana87,0281.16×
Missouri84,3641.28×
Michigan81,8460.76×
Tennessee71,6680.87×
South Carolina70,1621.14×
Connecticut59,6181.45×
Nevada54,0811.36×
Delaware44,1563.9×
Arkansas43,3291.28×
Kentucky40,2510.78×
Arizona39,6140.47×
Wisconsin35,8600.58×
Louisiana33,5320.63×
Colorado31,4260.49×
Washington28,8240.35×
Alabama24,9840.44×
Oklahoma23,8450.52×
West Virginia23,2201.22×
New Hampshire22,0931.37×
Mississippi18,4330.55×
Washington, District of Columbia17,9721.46×
Oregon14,7480.31×
Utah13,4470.37×
Iowa11,9620.35×
Rhode Island11,8760.91×
Kansas11,4330.35×
Idaho7,2580.35×
Nebraska6,5000.32×
New Mexico6,0660.29×
Maine4,7250.32×
Hawaii4,0220.23×
South Dakota2,8090.3×
North Dakota2,5580.3×
Vermont2,0490.28×
Montana1,9700.17×
Alaska1,8720.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TGI Friday’s audience
BrandAffinityCategory
Goop12.08×Internet & Social Media
Elsword35.41×Games
Governor of Michigan14.06×Politics & Society
Wok11.5×Food & Beverages
Mathcore13.24×Music & Radio
Grinch6.27×Movies & TV
Google Home9.46×Technology & Electronics
Grace Slick12.31×Music & Radio
Hibachi10.97×Food & Beverages
headspace12.3×Health
Cherish (group)13.18×Music & Radio
Fairy godmother8.85×Literature
Hipster11.32×Politics & Society
No Escape (1994 film)12.52×Movies & TV
Vocal harmony4.74×Music & Radio
TV Fanatic11.04×Movies & TV
El Paso County, Colorado12.91×Travel & Leisure
Kikar HaShabbat16.12×News
Harlow11.07×Travel & Leisure
Regional styles of Mexican music2.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TGI Friday’s audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.54
IndulgenceJOY1.53
Convenience OrientationPREMIUM1.51
Family OrientationCONSERVATISM1.41
ExtroversionTHRILL1.36
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for TGI Friday’s
CountryShare
United States57.9%
United Kingdom16.1%
Japan5.9%

See TGI Friday’s audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does TGI Friday’s have in United States?

TGI Friday’s has an estimated audience of 4,103,813 people in United States, concentrated in Florida and California.

What is the gender split and age of TGI Friday’s fans?

57.8% of TGI Friday’s fans are female, 42.2% are male, with an average age of 41.5 years.

Which brands do TGI Friday’s fans like most?

TGI Friday’s fans show strongest brand affinity for Goop (12.08×), Elsword (35.41×), and Governor of Michigan (14.06×) over the country average.

Where do TGI Friday’s fans live in United States?

TGI Friday’s fans in United States are most concentrated in Florida (reach 508,926), California (reach 353,485), and New York (reach 324,858). These three regions account for the largest share of the active audience.

What other brands do TGI Friday’s fans also like?

Beyond TGI Friday’s itself, the audience over-indexes on Elsword (35.41×), Governor of Michigan (14.06×), Wok (11.5×), and Mathcore (13.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TGI Friday’s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.