Rascasse Audience Intelligence

TGI Friday’s Target Market in United States

A data profile of the people who buy, follow and care about TGI Friday’s in United States — modelled from more than twelve digital signal sources. TGI Friday’s has an estimated audience of 3,910,026 people in United States.

#22among Fast food restaurants in United States#839among Brand in United States#529in Food & Beverages

The average TGI Friday’s fan in United States is 41.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Maryland, California.

Top brand affinities include Texas Roadhouse, Outback Steakhouse, Applebee's, with strongest over-indexing on Texas Roadhouse (5.63× the country average).

Demographically, the TGI Friday’s audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TGI Friday’s fan in United States is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TGI Friday’s profile in United States.

Audience size
3.9M
in United States
Gender
57.6%♀
42.4% male
Age
41.1
average years
Country rank
#8185
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TGI Friday’s

57.6% are female, 42.4% are male, average age 41.1.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for TGI Friday’s audience in United States
MetricValue
Female57.6%
Male42.4%
Average age41.1
Estimated audience size3,910,026
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the TGI Friday’s audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3918%
40-4921%
50+26%
Fig. 04

Worldwide distribution

60.1%

of the worldwide TGI Friday’s audience comes from United States.

Worldwide audience distribution share by country for TGI Friday’s
CountryShare
United States60.1%
United Kingdom14.0%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TGI Friday’s audience in United States is strongest.

Fig. 05

Top regions by affinity

TGI Friday’s customers by region in United States
#RegionReachAffinity×
01Delaware~50K4.85×
02Maryland~300K4.73×
03Pennsylvania~300K2.27×
04New Jersey~200K2.17×
05Florida~600K2.12×
06Virginia~200K2.02×
07Massachusetts~200K1.94×
08Illinois~200K1.81×
09Minnesota~100K1.71×
10Washington, District of Columbia~20K1.67×
11Georgia~200K1.64×
12Arkansas~50K1.45×
13Connecticut~60K1.37×
14West Virginia~30K1.33×
15New Hampshire~20K1.30×
16New York~300K1.27×
17Ohio~200K1.26×
18North Carolina~100K1.20×
19Nevada~50K1.16×
20South Carolina~70K1.08×
21Missouri~70K1.07×
22Indiana~80K1.03×
23Rhode Island~10K0.91×
24Tennessee~70K0.81×
25Michigan~80K0.75×
26California~300K0.74×
27Kentucky~40K0.72×
28Texas~200K0.70×
29Louisiana~30K0.61×
30Mississippi~20K0.57×
31Wisconsin~30K0.53×
32Oklahoma~20K0.50×
33Colorado~30K0.47×
34Arizona~40K0.45×
35Alabama~30K0.44×
36North Dakota~4K0.44×
37Vermont~3K0.44×
38Alaska~4K0.43×
39South Dakota~4K0.42×
40Idaho~8K0.40×
41Maine~6K0.38×
42Utah~10K0.37×
43Iowa~10K0.37×
44Kansas~10K0.37×
45Nebraska~7K0.36×
46Montana~4K0.36×
47New Mexico~7K0.35×
48Washington~30K0.33×
49Hawaii~6K0.33×
50Oregon~10K0.31×
Fig. 06

Affinity by region

Affinity by region — TGI Friday’s, United States
0.31×1.00×4.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TGI Friday’s audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TGI Friday’s audience
#·InterestCategoryAffinity×
01Outback SteakhouseFood & Beverages8.24×
02Applebee'sFood & Beverages7.37×
03Texas RoadhouseFood & Beverages5.63×
04The Cheesecake FactoryFood & Beverages4.32×
05LongHorn SteakhouseFood & Beverages4.09×
06Jersey Mike's SubsFood & Beverages3.80×
07Fast food restaurantsFood & Beverages3.10×
08Olive GardenFood & Beverages3.04×
09KFCFood & Beverages2.97×
10Pizza HutFood & Beverages2.61×
11IHOPFood & Beverages2.58×
12Panda ExpressFood & Beverages2.56×
13Buffalo Wild WingsFood & Beverages2.43×
14Italian cuisineFood & Beverages2.32×
15Chick-fil-AFood & Beverages2.31×
16LunchFood & Beverages2.27×
17SubwayFood & Beverages2.17×
18WingstopFood & Beverages2.16×
19Wendy'sFood & Beverages2.10×
20MeatFood & Beverages1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TGI Friday’s audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TGI Friday’s audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.87×
Convenience OrientationPREMIUM1.71×
Family OrientationCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TGI Friday’s audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.86×
CreativityOPEN0.88×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TGI Friday’s's target market in United States?

TGI Friday’s's target market in United States covers an estimated 3,910,026 people, concentrated in Florida and Maryland.

02

What is the gender split and age of TGI Friday’s customers?

57.6% of the TGI Friday’s audience are female, 42.4% are male, with an average age of 41.1 years.

03

Which brands do TGI Friday’s fans like most?

TGI Friday’s fans show strongest brand affinity for Texas Roadhouse (5.63×), Outback Steakhouse (8.24×), and Applebee's (7.37×) over the country average.

04

Where do TGI Friday’s fans live in United States?

TGI Friday’s fans in United States are most concentrated in Florida (reach ~600K), Maryland (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do TGI Friday’s fans also like?

Beyond TGI Friday’s itself, the audience over-indexes on Outback Steakhouse (8.24×), Applebee's (7.37×), Pizza Hut (2.61×), and LongHorn Steakhouse (4.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in United States

Related rankings

See TGI Friday’s audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TGI Friday’s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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