Rascasse Audience Intelligence

TGI Friday’s Target Market in United States

TGI Friday’s has an estimated audience of 3.7M people in United States.

#23among Fast food restaurants in United States#955among brands in United States#557in Food & Beverages

The average TGI Friday’s fan in United States is 41.8 years old, more female, and lives primarily in Florida.

By number of fans, TGI Friday’s ranks #23 among the 89 objects in Fast food restaurants in United States — 7.2× the group median.

Its fans are 2.6 years older than the group average of 39.2.

Women make up 57.6% of the fan base, 2.5 percentage points more than the group average.

Compared with the other 88 objects in Fast food restaurants, TGI Friday’s fans stand out for their interest in Outback Steakhouse, Applebee's and LongHorn Steakhouse.

Most fans live in Florida, Pennsylvania, Maryland.

Top affinities include Outback Steakhouse, Applebee's, Texas Roadhouse, with strongest over-indexing on Outback Steakhouse (8.24× the country average).

Demographically, the TGI Friday’s audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical TGI Friday’s fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Outback Steakhouse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.7M
in United States
Gender
57.6%♀
42.4% male
Age
41.8
average years
Country rank
#8686
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of TGI Friday’s

57.6% are female, 42.4% are male, average age 41.8.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for TGI Friday’s audience in United States
MetricValue
Female57.6%
Male42.4%
Average age41.8
Estimated audience size3.7M
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the TGI Friday’s audience in United States
Age bracketShare%
16-2416%
25-3419%
35-4418%
45-5421%
55+26%
Fig. 04

Worldwide distribution

55.8%

of the worldwide TGI Friday’s audience comes from United States.

Worldwide audience distribution share by country for TGI Friday’s
CountryShare
United States55.8%
United Kingdom14.1%
Greece6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

TGI Friday’s customers by region in United States
#RegionReachAffinity×
01Delaware~50K4.85×
02Maryland~300K4.73×
03Pennsylvania~300K2.27×
04New Jersey~200K2.17×
05Florida~500K2.12×
06Virginia~200K2.02×
07Massachusetts~200K1.94×
08Illinois~300K1.81×
09Minnesota~100K1.71×
10Washington, District of Columbia~10K1.67×
11Georgia~200K1.64×
12Arkansas~50K1.45×
13Connecticut~60K1.37×
14West Virginia~30K1.33×
15New Hampshire~20K1.30×
16New York~300K1.27×
17Ohio~200K1.26×
18North Carolina~100K1.20×
19Nevada~40K1.16×
20South Carolina~70K1.08×
21Missouri~70K1.07×
22Indiana~80K1.03×
23Rhode Island~10K0.91×
24Tennessee~70K0.81×
25Michigan~80K0.75×
26California~300K0.74×
27Kentucky~40K0.72×
28Texas~200K0.70×
29Louisiana~30K0.61×
30Mississippi~20K0.57×
31Wisconsin~40K0.53×
32Oklahoma~20K0.50×
33Colorado~30K0.47×
34Arizona~40K0.45×
35Alabama~20K0.44×
36North Dakota~4K0.44×
37Vermont~3K0.44×
38Alaska~3K0.43×
39South Dakota~4K0.42×
40Idaho~8K0.40×
41Maine~6K0.38×
42Utah~10K0.37×
43Iowa~10K0.37×
44Kansas~10K0.37×
45Nebraska~8K0.36×
46Montana~4K0.36×
47New Mexico~8K0.35×
48Washington~30K0.33×
49Hawaii~5K0.33×
50Oregon~10K0.31×
Fig. 06

Affinity by region

Affinity by region — TGI Friday’s, United States
0.31×1.00×4.85×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the TGI Friday’s audience vs. the country average
#·InterestCategoryAffinity×
01Outback SteakhouseFood & Beverages8.24×
02Applebee'sFood & Beverages7.37×
03Texas RoadhouseFood & Beverages5.63×
04The Cheesecake FactoryFood & Beverages4.32×
05LongHorn SteakhouseFood & Beverages4.09×
06Jersey Mike's SubsFood & Beverages3.80×
07Fast food restaurantsFood & Beverages3.10×
08Olive GardenFood & Beverages3.04×
09KFCFood & Beverages2.97×
10Pizza HutFood & Beverages2.61×
11Panda ExpressFood & Beverages2.56×
12Buffalo Wild WingsFood & Beverages2.43×
13Italian cuisineFood & Beverages2.32×
14Chick-fil-AFood & Beverages2.31×
15LunchFood & Beverages2.27×
16SubwayFood & Beverages2.17×
17WingstopFood & Beverages2.16×
18Wendy'sFood & Beverages2.10×
19Taco BellFood & Beverages1.69×
20McDonald'sFood & Beverages1.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the TGI Friday’s audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the TGI Friday’s audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.87×
Convenience OrientationPREMIUM1.71×
Family OrientationCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the TGI Friday’s audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.86×
CreativityOPEN0.88×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in TGI Friday’s over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/tgi-fridays-10006957” · Methodology