Rascasse Audience Intelligence

cookout Target Market in United States

A data profile of the people who buy, follow and care about cookout in United States — modelled from more than twelve digital signal sources. cookout has an estimated audience of 4,182,372 people in United States.

#20among Fast food restaurants in United States#796among Brand in United States#506in Food & Beverages

The average cookout fan in United States is 30.3 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Georgia, South Carolina.

Top brand affinities include Bodrum, International education, malwarebytes, with strongest over-indexing on Bodrum (31.33× the country average).

Demographically, the cookout audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical cookout fan in United States is more male, around 30.3 years old, with strong Patriotism tendencies and a notable affinity for Bodrum.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the cookout profile in United States.

Audience size
4.2M
in United States
Gender
39.3%♀
60.7% male
Age
30.3
average years
Country rank
#7751
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of cookout

39.3% are female, 60.7% are male, average age 30.3.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for cookout audience in United States
MetricValue
Female39.3%
Male60.7%
Average age30.3
Estimated audience size4,182,372
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the cookout audience in United States
Age bracketShare%
16-1946%
20-2920%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

72.1%

of the worldwide cookout audience comes from United States.

Worldwide audience distribution share by country for cookout
CountryShare
United States72.1%
Brazil13.6%
Spain4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the cookout audience in United States is strongest.

Fig. 05

Top regions by affinity

cookout customers by region in United States
#RegionReachAffinity×
01North Carolina~1M12.16×
02South Carolina~300K8.76×
03Tennessee~300K5.99×
04Virginia~300K5.14×
05Georgia~400K4.58×
06Alabama~100K3.40×
07Kentucky~90K2.83×
08Mississippi~50K2.40×
09West Virginia~30K2.33×
10Alaska~4K0.72×
11Wyoming~3K0.72×
12North Dakota~4K0.68×
13South Dakota~4K0.65×
14Montana~4K0.61×
15Vermont~3K0.57×
16Hawaii~6K0.50×
17Idaho~6K0.48×
18Rhode Island~4K0.46×
19New Mexico~6K0.44×
20Maine~4K0.43×
21Florida~70K0.41×
22Maryland~20K0.41×
23New Hampshire~4K0.39×
24Washington, District of Columbia~3K0.39×
25Nebraska~5K0.37×
26Iowa~6K0.29×
27Nevada~7K0.26×
28Kansas~5K0.26×
29Oregon~7K0.23×
30Oklahoma~7K0.23×
31Utah~5K0.23×
32Arkansas~5K0.23×
33Connecticut~5K0.20×
34Louisiana~6K0.19×
35Wisconsin~7K0.18×
36Minnesota~7K0.18×
37Indiana~7K0.16×
38Arizona~8K0.15×
39Missouri~6K0.15×
40Ohio~10K0.14×
41Washington~7K0.14×
42Colorado~6K0.14×
43Pennsylvania~10K0.13×
44Massachusetts~7K0.13×
45Michigan~8K0.12×
46New Jersey~8K0.11×
47Illinois~9K0.10×
48New York~10K0.09×
49Texas~20K0.08×
50California~20K0.06×
Fig. 06

Affinity by region

Affinity by region — cookout, United States
0.06×1.00×12.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the cookout audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for cookout audience
#·InterestCategoryAffinity×
01BodrumTravel & Leisure31.33×
02malwarebytesTechnology & Electronics20.00×
03Cultural tourismTravel & Leisure20.00×
04International educationBusiness & Career19.66×
05New Orleans SaintsSports5.05×
06Internet celebrityInternet & Social Media4.69×
07KFCFood & Beverages3.98×
08CupcakeFood & Beverages3.60×
09Burger KingFood & Beverages3.19×
10TV game showsMovies & TV3.15×
11Credit (finance)Business & Career2.97×
12Italian cuisineFood & Beverages2.73×
13Wendy'sFood & Beverages2.52×
14Beauty salonsBeauty & Wellness2.26×
15BankingBusiness & Career2.03×
16BarbecueFood & Beverages1.99×
17WalmartShopping1.81×
18RecipesFood & Beverages1.70×
19Alcoholic beveragesFood & Beverages1.64×
20CookingFood & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the cookout audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by cookout audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.46×
Risk AppetiteTHRILL2.05×
Community OrientationOPEN1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by cookout audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.95×
Healthy LifestyleBALANCE0.96×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is cookout's target market in United States?

cookout's target market in United States covers an estimated 4,182,372 people, concentrated in North Carolina and Georgia.

02

What is the gender split and age of cookout customers?

39.3% of the cookout audience are female, 60.7% are male, with an average age of 30.3 years.

03

Which brands do cookout fans like most?

cookout fans show strongest brand affinity for Bodrum (31.33×), International education (19.66×), and malwarebytes (20×) over the country average.

04

Where do cookout fans live in United States?

cookout fans in United States are most concentrated in North Carolina (reach ~1M), Georgia (reach ~400K), and South Carolina (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do cookout fans also like?

Beyond cookout itself, the audience over-indexes on International education (19.66×), malwarebytes (20×), Burger King (3.19×), and Internet celebrity (4.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in United States

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See cookout audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for cookout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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