cookout Audience in United States

cookout logo

cookout has an estimated audience of 2,599,104 people in United States. 39.3% are female, 60.7% are male, average age 30.3. Top regions: North Carolina, Georgia, South Carolina. Top brand affinities: Electrolyte, Queens College, City University of New York, Voter registration, Product design, Pillow.

The average cookout fan in United States is 30.3 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Georgia, South Carolina. Top brand affinities include Electrolyte, Queens College, City University of New York, Voter registration, with strongest over-indexing on Electrolyte (25.75× the country average). Demographically, the cookout audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of cookout fans

Demographic split for cookout audience in United States
MetricValue
Female39.3%
Male60.7%
Average age30.3
Estimated audience size2,599,104

Audience persona

The typical cookout fan in United States is more male, around 30.3 years old, with strong Risk Appetite tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for cookout in United States
RegionReachAffinity
North Carolina824,22810.54×
Georgia366,6924.58×
South Carolina333,7298.53×
Virginia313,4504.95×
Tennessee284,9795.47×
Alabama103,8332.86×
Kentucky89,4102.74×
Florida62,5910.36×
Mississippi51,2722.39×
Texas37,1820.17×
Maryland29,9300.67×
West Virginia27,4862.27×
Ohio22,8920.29×
California21,5420.08×
New York20,1430.14×
Pennsylvania19,6110.22×
Indiana13,9530.29×
Illinois12,4220.14×
Michigan8,9910.13×
New Jersey8,9410.14×
Louisiana8,4420.25×
Massachusetts7,2030.14×
Missouri6,0130.14×
Arkansas5,8590.27×
Washington, District of Columbia5,1880.66×
Colorado4,5660.11×
Arizona4,2590.08×
Oklahoma3,9160.14×
Washington3,8830.07×
Connecticut3,6960.14×
Wisconsin3,6480.09×
Minnesota2,7290.07×
Kansas2,5000.12×
Delaware2,4830.35×
Iowa2,2040.1×
Nevada2,0320.08×
Utah1,8130.08×
Oregon1,7790.06×
New Hampshire1,2790.12×
Rhode Island1,1060.13×
Maine1,1050.12×
Nebraska1,1000.08×
New Mexico8300.06×
Hawaii7790.07×
Idaho7290.06×
Vermont4740.1×
Montana4180.06×
North Dakota3800.07×
South Dakota3590.06×
Alaska3490.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for cookout audience
BrandAffinityCategory
Electrolyte25.75×Health
Queens College, City University of New York20×Business & Career
Voter registration4.78×Politics & Society
Product design1.91×Business & Career
Pillow1.93×Home & Garden
Historic site3.73×Arts & Culture
Endless Space20.98×Games
Elsword13.85×Games
Natural rubber1.5×Cars & Mobility
Bank account1.63×Business & Career
Nebraska Cornhuskers football2.36×Sports
Jesse Plemons2.24×Movies & TV
Encontre sua Viagem33.26×Travel & Leisure
Home staging3.34×Home & Garden
Staycation2.06×Home & Garden
Goop3.35×Internet & Social Media
3D printing1.55×Technology & Electronics
Vocal harmony2.63×Music & Radio
Grinch2.32×Movies & TV
Monogram2.1×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by cookout audience
TraitClusterScore
Risk AppetiteTHRILL2.34
LGBTQ+ IdentityOPEN2.12
Community OrientationOPEN1.71
Pet OwnershipJOY1.51
PatriotismCONSERVATISM1.43
Family OrientationCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for cookout
CountryShare
United States62.0%
Brazil18.7%
Spain6.2%

See cookout audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does cookout have in United States?

cookout has an estimated audience of 2,599,104 people in United States, concentrated in North Carolina and Georgia.

What is the gender split and age of cookout fans?

39.3% of cookout fans are female, 60.7% are male, with an average age of 30.3 years.

Which brands do cookout fans like most?

cookout fans show strongest brand affinity for Electrolyte (25.75×), Queens College, City University of New York (20×), and Voter registration (4.78×) over the country average.

Where do cookout fans live in United States?

cookout fans in United States are most concentrated in North Carolina (reach 824,228), Georgia (reach 366,692), and South Carolina (reach 333,729). These three regions account for the largest share of the active audience.

What other brands do cookout fans also like?

Beyond cookout itself, the audience over-indexes on Queens College, City University of New York (20×), Voter registration (4.78×), Product design (1.91×), and Pillow (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for cookout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.