Which streaming service has the largest audience in 2026?
Based on anonymized search-behavior signals across the United States, this ranking orders the 25 largest streaming services by estimated active audience. Spotify leads with approximately 84M engaged users. Each row also shows average age and female share — the two splits media planners ask for first.
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Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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Top 25 streaming services by US audience
| Rank | Name | US audience | Avg age | Female share |
|---|---|---|---|---|
| 1 | SSpotify | 84M | 34.0 | 49.0% |
| 2 | YYouTube Music | 28M | 32.7 | 56.4% |
| 3 | AApple TV | 26M | 42.2 | 49.1% |
| 4 | AApple Music | 24M | 38.5 | 46.7% |
| 5 | IITunes | 20M | 40.6 | 50.2% |
| 6 | IIHeartRadio | 15M | 40.1 | 55.5% |
| 7 | PParamount Plus | 13M | 39.4 | 50.8% |
| 8 | RRoku | 11M | 42.3 | 44.4% |
| 9 | SSirius XM Radio | 10M | 43.3 | 45.7% |
| 10 | SSoundCloud | 9.9M | 33.8 | 45.6% |
| 11 | PPandora Radio | 9M | 35.9 | 55.7% |
| 12 | DDailymotion | 5.1M | 33.7 | 57.8% |
| 13 | TTubi TV | 4.9M | 44.7 | 44.7% |
| 14 | VVine (service) | 3.7M | 27.2 | 57.4% |
| 15 | DDeezer | 3M | 31.1 | 44.8% |
| 16 | SShazam (service) | 2.8M | 32.4 | 39.7% |
| 17 | VVimeo | 2.4M | 43.7 | 44.1% |
| 18 | AAndroid TV | 2.3M | 44.1 | 41.1% |
| 19 | CCuriosityStream | 1.4M | 46.4 | 36.5% |
| 20 | AAnimeLab | 1.4M | 24.4 | 38.4% |
| 21 | CCrackle (company) | 1.4M | 40.7 | 47.0% |
| 22 | DDisclose.tv | 1.2M | 42.2 | 36.3% |
| 23 | SStan (company) | 1.1M | 33.8 | 49.8% |
| 24 | AAmazon Music Unlimited | 1.1M | 34.5 | 48.7% |
| 25 | FFlixster | 989k | 37.1 | 45.6% |
Explore the full audience profile
Click any entry to see demographics, top regions, peer affinities and psychographics for that audience.
Open audience directory →Frequently asked questions
Which streaming service has the most users in 2026?
Spotify has the largest measured audience in the United States in 2026, with approximately 84M people showing active interest over the trailing 12 months.
Is this subscriber numbers or audience size?
Neither company-reported subscribers nor households. It is the estimated number of distinct people in the US who showed active interest in the service, which includes people who watch on a shared account and excludes dormant subscriptions.
Why does this ranking differ from reported subscriber counts?
Subscriber counts are billing relationships, reported globally or by region on company schedules. This ranking measures current attention in one market. A service with many dormant subscriptions ranks lower here; one with heavy shared viewing ranks higher.
Can I see the age and gender split for a single service?
Yes. The table shows average age and female share for every service, and each name links to the full profile with age brackets, regional distribution and brand affinities.
How often is this ranking updated?
Quarterly. Content releases and price changes move positions noticeably.
Using this ranking for sponsorship & media planning
Rankings like this are the starting point for commercial questions: Which audiences match a brand's target group? How does a rights holder's fanbase compare to its league peers? Where does a media plan reach the most engaged fans? Rascasse combines audience size with demographics, regional distribution and brand affinities — the full dataset behind this page is available in the Rascasse Solution, including exports and benchmarking.
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