Rascasse Audience Intelligence

CuriosityStream Audience in United States

A data profile of the people who buy, follow and care about CuriosityStream in United States — modelled from more than twelve digital signal sources. CuriosityStream has an estimated audience of 1,534,831 people in United States.

#26among TV / music streaming in United States#545among Website / Newspaper / Magazine in United States#208in Internet & Social Media

The average CuriosityStream fan in United States is 45.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, FedEx, with strongest over-indexing on Sustainable energy (11.76× the country average).

Demographically, the CuriosityStream audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CuriosityStream fan in United States is more male, around 45.7 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CuriosityStream profile in United States.

Audience size
1.5M
in United States
Gender
36.5%♀
63.5% male
Age
45.7
average years
Country rank
#17450
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CuriosityStream

36.5% are female, 63.5% are male, average age 45.7.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for CuriosityStream audience in United States
MetricValue
Female36.5%
Male63.5%
Average age45.7
Estimated audience size1,534,831
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the CuriosityStream audience in United States
Age bracketShare%
16-198%
20-2914%
30-3918%
40-4926%
50+35%
Fig. 04

Worldwide distribution

65.8%

of the worldwide CuriosityStream audience comes from United States.

Worldwide audience distribution share by country for CuriosityStream
CountryShare
United States65.8%
India7.2%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CuriosityStream audience in United States is strongest.

Fig. 05

Top regions by affinity

CuriosityStream fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.41×
02Washington~40K1.36×
03Colorado~30K1.25×
04Maine~7K1.25×
05Idaho~9K1.16×
06Montana~5K1.16×
07Alaska~4K1.15×
08New Mexico~9K1.13×
09Utah~20K1.11×
10Vermont~3K1.11×
11Maryland~30K1.10×
12Minnesota~20K1.09×
13Missouri~30K1.07×
14West Virginia~7K1.04×
15New Hampshire~6K1.04×
16Arizona~30K1.03×
17Oklahoma~20K1.01×
18Arkansas~10K1.01×
19Kansas~10K1.01×
20South Dakota~4K1.01×
21Wisconsin~20K1.00×
22North Dakota~3K1.00×
23Virginia~40K0.98×
24Michigan~40K0.97×
25Washington, District of Columbia~5K0.97×
26Iowa~10K0.96×
27Tennessee~30K0.95×
28Indiana~30K0.95×
29Connecticut~10K0.95×
30Massachusetts~30K0.94×
31Delaware~4K0.94×
32Kentucky~20K0.93×
33Rhode Island~5K0.93×
34Ohio~40K0.92×
35South Carolina~20K0.92×
36Nebraska~7K0.92×
37Alabama~20K0.90×
38North Carolina~40K0.89×
39Mississippi~10K0.88×
40New York~80K0.87×
41Pennsylvania~50K0.87×
42Hawaii~6K0.87×
43Nevada~10K0.85×
44California~100K0.84×
45Florida~90K0.83×
46Illinois~40K0.83×
47Louisiana~20K0.83×
48Georgia~40K0.82×
49Texas~100K0.81×
50New Jersey~30K0.81×
Fig. 06

Affinity by region

Affinity by region — CuriosityStream, United States
0.81×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CuriosityStream audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CuriosityStream audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden11.76×
02Renewable energyBusiness & Career8.49×
03Weather forecastingHome & Garden4.66×
04FedExBusiness & Career4.52×
05Solar energyHome & Garden3.83×
06Tesla MotorsCars & Mobility3.20×
07InnovationBusiness & Career3.06×
08Online newspaperNews2.92×
09Vehicle insuranceCars & Mobility2.77×
10Mortgage loansBusiness & Career2.73×
11PinterestInternet & Social Media2.15×
12AirbnbTravel & Leisure2.13×
13RedditInternet & Social Media2.07×
14SubwayFood & Beverages2.02×
15McDonald'sFood & Beverages1.95×
16Nonprofit organizationPolitics & Society1.94×
17EntrepreneurshipBusiness & Career1.89×
18PodcastMusic & Radio1.89×
19American AirlinesTravel & Leisure1.70×
20ReligionBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CuriosityStream audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CuriosityStream audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.13×
Convenience OrientationPREMIUM2.24×
Family OrientationCONSERVATISM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CuriosityStream audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
Risk AppetiteTHRILL0.68×
Healthy LifestyleBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CuriosityStream have in United States?

CuriosityStream has an estimated audience of 1,534,831 people in United States, concentrated in California and Texas.

02

What is the gender split and age of CuriosityStream fans?

36.5% of CuriosityStream fans are female, 63.5% are male, with an average age of 45.7 years.

03

Which brands do CuriosityStream fans like most?

CuriosityStream fans show strongest brand affinity for Sustainable energy (11.76×), Renewable energy (8.49×), and FedEx (4.52×) over the country average.

04

Where do CuriosityStream fans live in United States?

CuriosityStream fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do CuriosityStream fans also like?

Beyond CuriosityStream itself, the audience over-indexes on Renewable energy (8.49×), FedEx (4.52×), Solar energy (3.83×), and Mortgage loans (2.73×) compared to the United States average.

Appendix

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See CuriosityStream audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CuriosityStream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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