CuriosityStream Audience in United States

CuriosityStream has an estimated audience of 1,542,098 people in United States. 36.5% are female, 63.5% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Emmy Award, Entrepreneurship, Sustainable energy, Tesla Motors, Renewable energy.

The average CuriosityStream fan in United States is 45.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Emmy Award, Entrepreneurship, Sustainable energy, with strongest over-indexing on Emmy Award (3.83× the country average). Demographically, the CuriosityStream audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of CuriosityStream fans

Demographic split for CuriosityStream audience in United States
MetricValue
Female36.5%
Male63.5%
Average age45.7
Estimated audience size1,542,098

Audience persona

The typical CuriosityStream fan in United States is more male, around 45.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Emmy Award.

Top regions in United States

Top regions ranked by reach for CuriosityStream in United States
RegionReachAffinity
California149,0950.88×
Texas108,5570.82×
Florida89,9160.86×
New York78,8110.91×
Illinois51,7591.01×
Washington46,8171.51×
Pennsylvania45,3900.87×
Ohio43,5290.92×
North Carolina43,0330.93×
Virginia40,2951.07×
Michigan40,2011×
Georgia39,4480.83×
New Jersey33,2290.85×
Colorado32,4871.34×
Arizona31,0330.99×
Maryland30,6431.16×
Massachusetts29,7600.98×
Tennessee27,6920.9×
Missouri27,3991.1×
Indiana26,7880.95×
Oregon26,5181.5×
Minnesota24,8221.12×
Wisconsin22,4190.97×
South Carolina18,6910.81×
Kentucky18,4170.95×
Alabama17,7060.82×
Utah16,7531.21×
Oklahoma16,7470.98×
Connecticut13,7910.89×
Louisiana13,4390.68×
Kansas12,8061.05×
Nevada12,7790.86×
Arkansas11,8710.93×
Iowa11,8400.93×
Idaho9,1851.19×
New Mexico8,5631.11×
Mississippi8,5430.67×
Maine7,5731.37×
New Hampshire6,7551.11×
Nebraska6,5170.84×
West Virginia6,5100.91×
Montana5,5061.29×
Washington, District of Columbia5,4271.17×
Alaska5,1731.57×
Rhode Island4,2200.86×
Hawaii4,1480.63×
North Dakota3,2251.02×
Vermont3,0191.12×
South Dakota3,0020.84×
Delaware2,8780.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CuriosityStream audience
BrandAffinityCategory
Emmy Award3.83×Movies & TV
Entrepreneurship1.54×Business & Career
Sustainable energy2.7×Home & Garden
Tesla Motors2.29×Cars & Mobility
Renewable energy2.06×Business & Career
Strategy games2.44×Games
Online newspaper1.73×News
Denver Nuggets1.74×Sports
Innovation1.56×Business & Career
Solar power2.05×Home & Garden
Milwaukee Bucks1.93×Sports
3D printing2.32×Technology & Electronics
Crowdfunding2.01×Business & Career
Arnold Schwarzenegger2.08×Movies & TV
SpaceX3.01×Cars & Mobility
World of Warcraft1.67×Games
Magic: The Gathering2.27×Games
Electric bicycle2.3×Cars & Mobility
Star Trek2.53×Movies & TV
Kickstarter1.8×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CuriosityStream audience
TraitClusterScore
Early Adopter MentalityPOWER1.48
IndividualismJOY1.41
SustainabilityBALANCE1.35
TraditionCONSERVATISM1.11
Risk AppetiteTHRILL1.08
Community OrientationOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for CuriosityStream
CountryShare
United States65.7%
India7.3%
Canada5.4%

See CuriosityStream audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does CuriosityStream have in United States?

CuriosityStream has an estimated audience of 1,542,098 people in United States, concentrated in California and Texas.

What is the gender split and age of CuriosityStream fans?

36.5% of CuriosityStream fans are female, 63.5% are male, with an average age of 45.7 years.

Which brands do CuriosityStream fans like most?

CuriosityStream fans show strongest brand affinity for Emmy Award (3.83×), Entrepreneurship (1.54×), and Sustainable energy (2.7×) over the country average.

Where do CuriosityStream fans live in United States?

CuriosityStream fans in United States are most concentrated in California (reach 149,095), Texas (reach 108,557), and Florida (reach 89,916). These three regions account for the largest share of the active audience.

What other brands do CuriosityStream fans also like?

Beyond CuriosityStream itself, the audience over-indexes on Entrepreneurship (1.54×), Sustainable energy (2.7×), Tesla Motors (2.29×), and Renewable energy (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CuriosityStream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.