Rascasse Audience Intelligence

Flixster Audience in United States

A data profile of the people who buy, follow and care about Flixster in United States — modelled from more than twelve digital signal sources. Flixster has an estimated audience of 1,106,190 people in United States.

#32among TV / music streaming in United States#681among Website / Newspaper / Magazine in United States#3929in Movies & TV

The average Flixster fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rotten Tomatoes, Anne Hathaway, Las Vegas, with strongest over-indexing on Rotten Tomatoes (14.53× the country average).

Demographically, the Flixster audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flixster fan in United States is balanced, around 36.3 years old, with strong Spirituality tendencies and a notable affinity for Rotten Tomatoes.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flixster profile in United States.

Audience size
1.1M
in United States
Gender
45.6%♀
54.4% male
Age
36.3
average years
Country rank
#22094
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Flixster

45.6% are female, 54.4% are male, average age 36.3.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Flixster audience in United States
MetricValue
Female45.6%
Male54.4%
Average age36.3
Estimated audience size1,106,190
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Flixster audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3919%
40-4917%
50+16%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Flixster audience comes from United States.

Worldwide audience distribution share by country for Flixster
CountryShare
United States15.7%
India9.9%
Canada6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flixster audience in United States is strongest.

Fig. 05

Top regions by affinity

Flixster fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.67×
02California~200K1.38×
03Hawaii~7K1.37×
04New York~90K1.36×
05Georgia~50K1.34×
06New Jersey~40K1.30×
07Florida~100K1.26×
08Nevada~10K1.25×
09Arkansas~10K1.25×
10Oklahoma~20K1.24×
11Louisiana~20K1.20×
12Connecticut~10K1.18×
13Maryland~20K1.16×
14Mississippi~10K1.15×
15Arizona~30K1.13×
16Alabama~20K1.13×
17Virginia~30K1.12×
18North Carolina~40K1.10×
19Illinois~40K1.09×
20Michigan~30K1.09×
21Washington, District of Columbia~4K1.09×
22Indiana~20K1.07×
23Rhode Island~4K1.05×
24Pennsylvania~40K1.02×
25Washington~20K1.02×
26Delaware~3K1.01×
27Ohio~40K1.00×
28Massachusetts~20K1.00×
29Missouri~20K1.00×
30New Mexico~6K1.00×
31Kentucky~10K0.96×
32Tennessee~20K0.93×
33Minnesota~20K0.93×
34Kansas~8K0.93×
35Wisconsin~20K0.90×
36Alaska~2K0.89×
37West Virginia~5K0.88×
38Nebraska~5K0.87×
39Oregon~10K0.86×
40South Carolina~10K0.84×
41Colorado~10K0.81×
42Utah~8K0.79×
43New Hampshire~3K0.74×
44Iowa~7K0.73×
45Maine~3K0.70×
46Idaho~4K0.69×
47North Dakota~2K0.68×
48South Dakota~2K0.67×
49Montana~2K0.62×
50Vermont~1K0.62×
Fig. 06

Affinity by region

Affinity by region — Flixster, United States
0.62×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flixster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flixster audience
#·InterestCategoryAffinity×
01Rotten TomatoesMovies & TV14.53×
02Utah MammothSports11.39×
03Lyric poetryLiterature11.27×
04MadridTravel & Leisure9.33×
05Atlético MadridSports8.54×
06Inter MilanSports7.97×
07Anne HathawayMovies & TV6.82×
08Mission: ImpossibleMovies & TV6.58×
09Graphic novelLiterature5.45×
10Las VegasTravel & Leisure3.62×
11RadioTechnology & Electronics3.03×
12Real Madrid C.F.Sports2.88×
13TV game showsMovies & TV2.71×
14TelecommunicationTechnology & Electronics2.49×
15RedditInternet & Social Media2.48×
16SubwayFood & Beverages2.33×
17Horror moviesMovies & TV2.06×
18SupermanMovies & TV1.82×
19SmartphonesTechnology & Electronics1.68×
20Alcoholic beveragesFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flixster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flixster audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.93×
Need for SecurityCONSERVATISM1.77×
TraditionCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flixster audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.26×
Design AffinityPREMIUM0.52×
Pet OwnershipJOY0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flixster have in United States?

Flixster has an estimated audience of 1,106,190 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flixster fans?

45.6% of Flixster fans are female, 54.4% are male, with an average age of 36.3 years.

03

Which brands do Flixster fans like most?

Flixster fans show strongest brand affinity for Rotten Tomatoes (14.53×), Anne Hathaway (6.82×), and Las Vegas (3.62×) over the country average.

04

Where do Flixster fans live in United States?

Flixster fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Flixster fans also like?

Beyond Flixster itself, the audience over-indexes on Anne Hathaway (6.82×), Las Vegas (3.62×), Radio (3.03×), and Madrid (9.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Flixster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flixster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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