Crackle (company) Audience in United States

Crackle (company) logo

Crackle (company) has an estimated audience of 1,451,173 people in United States. 47.0% are female, 53.0% are male, average age 40.0. Top regions: California, Texas, New York. Top brand affinities: Product design, Laneige, Chromebook, UK garage, Dog breed.

The average Crackle (company) fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Laneige, Chromebook, with strongest over-indexing on Product design (5.07× the country average). Demographically, the Crackle (company) audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Crackle (company) fans

Demographic split for Crackle (company) audience in United States
MetricValue
Female47.0%
Male53.0%
Average age40.0
Estimated audience size1,451,173

Audience persona

The typical Crackle (company) fan in United States is balanced, around 40.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Crackle (company) in United States
RegionReachAffinity
California171,0001.07×
Texas151,2421.21×
New York113,8341.4×
Florida110,7571.13×
Georgia55,0161.23×
Illinois50,7941.05×
North Carolina46,7991.07×
Pennsylvania46,6730.96×
Ohio46,6091.04×
Virginia46,5291.32×
New Jersey39,3911.07×
Michigan35,7890.94×
Tennessee31,6691.09×
Arizona30,9191.04×
Washington30,4091.04×
Indiana27,2321.03×
Missouri26,3731.13×
Massachusetts25,9590.91×
Alabama25,3281.25×
Maryland24,1010.97×
Louisiana22,3911.2×
Oregon21,3121.28×
South Carolina21,2610.97×
Kentucky20,0611.1×
Minnesota19,9200.96×
Colorado18,2330.8×
Oklahoma17,9461.11×
Wisconsin17,3910.8×
Mississippi16,3961.37×
Arkansas14,4431.21×
Connecticut13,4840.93×
Nevada13,2500.94×
Kansas12,3971.08×
Iowa11,6460.97×
Utah9,8280.76×
West Virginia8,2021.21×
Nebraska6,2070.85×
New Mexico6,2030.85×
Idaho5,5490.76×
Hawaii5,3390.86×
Washington, District of Columbia4,6981.08×
Maine4,5900.88×
New Hampshire4,4090.77×
Rhode Island3,7690.82×
Delaware3,4750.87×
Alaska3,0460.98×
Montana2,8690.71×
South Dakota2,8400.85×
North Dakota2,2880.77×
Vermont1,7990.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crackle (company) audience
BrandAffinityCategory
Product design5.07×Business & Career
Laneige12.88×Beauty & Wellness
Chromebook12.38×Technology & Electronics
UK garage11.49×Music & Radio
Dog breed2.04×Pets & Animals
AllJobs26.32×Business & Career
La Opinión9.21×News
3D printing3.14×Technology & Electronics
Mount Kilimanjaro19.26×Travel & Leisure
Stamp collecting4.19×Home & Garden
Litter box1.83×Pets & Animals
Paisley7.06×Fashion & Accessoires
Isometric exercise7.06×Sports
Cambridge, Ontario38.68×Travel & Leisure
Israel1.54×Travel & Leisure
Home staging3.82×Home & Garden
Jeremy Riddle25.67×Music & Radio
Kidney Disease Awareness12.38×Health
Racing1.76×Cars & Mobility
Google Photos1.53×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crackle (company) audience
TraitClusterScore
Early Adopter MentalityPOWER1.64
Convenience OrientationPREMIUM1.49
ExtroversionTHRILL1.43
IndividualismJOY1.36
Community OrientationOPEN1.32
Social Media UsageJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Crackle (company)
CountryShare
United States25.8%
India5.6%
China4.0%

See Crackle (company) audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Crackle (company) have in United States?

Crackle (company) has an estimated audience of 1,451,173 people in United States, concentrated in California and Texas.

What is the gender split and age of Crackle (company) fans?

47.0% of Crackle (company) fans are female, 53.0% are male, with an average age of 40.0 years.

Which brands do Crackle (company) fans like most?

Crackle (company) fans show strongest brand affinity for Product design (5.07×), Laneige (12.88×), and Chromebook (12.38×) over the country average.

Where do Crackle (company) fans live in United States?

Crackle (company) fans in United States are most concentrated in California (reach 171,000), Texas (reach 151,242), and New York (reach 113,834). These three regions account for the largest share of the active audience.

What other brands do Crackle (company) fans also like?

Beyond Crackle (company) itself, the audience over-indexes on Laneige (12.88×), Chromebook (12.38×), UK garage (11.49×), and Dog breed (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crackle (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.