Rascasse Audience Intelligence

Crackle (company) Audience in United States

A data profile of the people who buy, follow and care about Crackle (company) in United States — modelled from more than twelve digital signal sources. Crackle (company) has an estimated audience of 1,387,733 people in United States.

#27among TV / music streaming in United States#587among Website / Newspaper / Magazine in United States#217in Internet & Social Media

The average Crackle (company) fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Josh Gad, Evan Rachel Wood, Jon Favreau, with strongest over-indexing on Josh Gad (63.06× the country average).

Demographically, the Crackle (company) audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crackle (company) fan in United States is balanced, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Josh Gad.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crackle (company) profile in United States.

Audience size
1.4M
in United States
Gender
47.0%♀
53.0% male
Age
40.0
average years
Country rank
#18801
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Crackle (company)

47.0% are female, 53.0% are male, average age 40.0.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Crackle (company) audience in United States
MetricValue
Female47.0%
Male53.0%
Average age40.0
Estimated audience size1,387,733
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Crackle (company) audience in United States
Age bracketShare%
16-1921%
20-2916%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Crackle (company) audience comes from United States.

Worldwide audience distribution share by country for Crackle (company)
CountryShare
United States24.4%
India5.1%
China4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crackle (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Crackle (company) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.41×
02New York~100K1.30×
03Arkansas~20K1.29×
04Louisiana~20K1.27×
05Alabama~30K1.26×
06Virginia~40K1.23×
07Texas~200K1.22×
08West Virginia~8K1.22×
09Georgia~50K1.20×
10Oregon~20K1.20×
11Kansas~10K1.16×
12Kentucky~20K1.12×
13Oklahoma~20K1.12×
14Missouri~30K1.10×
15North Carolina~50K1.09×
16Tennessee~30K1.07×
17Florida~100K1.06×
18Washington, District of Columbia~5K1.05×
19Ohio~50K1.02×
20New Jersey~40K1.02×
21Indiana~30K1.02×
22Alaska~3K1.02×
23California~200K1.01×
24Illinois~50K1.00×
25Arizona~30K0.99×
26Washington~30K0.98×
27South Carolina~20K0.96×
28Minnesota~20K0.96×
29Iowa~10K0.96×
30Pennsylvania~50K0.95×
31Maryland~20K0.94×
32South Dakota~3K0.94×
33Nevada~10K0.93×
34Delaware~4K0.92×
35Michigan~30K0.91×
36Connecticut~10K0.91×
37New Mexico~7K0.89×
38Maine~5K0.89×
39Massachusetts~30K0.88×
40Nebraska~6K0.88×
41Hawaii~5K0.88×
42North Dakota~3K0.88×
43Rhode Island~4K0.86×
44Idaho~6K0.84×
45Wisconsin~20K0.82×
46New Hampshire~5K0.82×
47Vermont~2K0.81×
48Montana~3K0.78×
49Utah~10K0.77×
50Colorado~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Crackle (company), United States
0.76×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crackle (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crackle (company) audience
#·InterestCategoryAffinity×
01Josh GadMovies & TV63.06×
02Evan Rachel WoodMovies & TV58.20×
03DreddMovies & TV47.81×
04A Million Ways to Die in the WestMovies & TV32.75×
05Jon FavreauMovies & TV28.83×
06Ryan PhillippeMovies & TV22.61×
07BoJack HorsemanMovies & TV19.26×
08Bordeaux wineFood & Beverages19.26×
09Kate BosworthMovies & TV18.66×
10Josh DuhamelFashion & Accessoires14.91×
11It's Always Sunny in PhiladelphiaMovies & TV12.98×
12Tubi TVMovies & TV12.39×
13Kumail NanjianiMovies & TV12.26×
14Julia Louis-DreyfusMovies & TV11.95×
15Black Mirror (TV series)Movies & TV11.56×
16Oscar IsaacMovies & TV11.51×
17Kristen BellMovies & TV8.20×
18Five BelowShopping4.91×
19Pizza HutFood & Beverages3.74×
20SubwayFood & Beverages3.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crackle (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crackle (company) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.23×
PatriotismCONSERVATISM1.88×
SpiritualityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crackle (company) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
Healthy LifestyleBALANCE0.69×
DIY MentalityTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crackle (company) have in United States?

Crackle (company) has an estimated audience of 1,387,733 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crackle (company) fans?

47.0% of Crackle (company) fans are female, 53.0% are male, with an average age of 40.0 years.

03

Which brands do Crackle (company) fans like most?

Crackle (company) fans show strongest brand affinity for Josh Gad (63.06×), Evan Rachel Wood (58.2×), and Jon Favreau (28.83×) over the country average.

04

Where do Crackle (company) fans live in United States?

Crackle (company) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Crackle (company) fans also like?

Beyond Crackle (company) itself, the audience over-indexes on Evan Rachel Wood (58.2×), Jon Favreau (28.83×), Dredd (47.81×), and Ryan Phillippe (22.61×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Crackle (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crackle (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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