Paramount Plus Audience in United States

Paramount Plus logo

Paramount Plus has an estimated audience of 11,909,899 people in United States. 52.0% are female, 48.0% are male, average age 37.6. Top regions: Texas, California, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Beetlejuice, Diane Keaton.

The average Paramount Plus fan in United States is 37.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (8.11× the country average). Demographically, the Paramount Plus audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Paramount Plus fans

Demographic split for Paramount Plus audience in United States
MetricValue
Female52.0%
Male48.0%
Average age37.6
Estimated audience size11,909,899

Audience persona

The typical Paramount Plus fan in United States is balanced, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Paramount Plus in United States
RegionReachAffinity
Texas933,3250.91×
California925,8550.71×
Florida685,8950.85×
New York498,3490.75×
Ohio410,8221.12×
Pennsylvania386,3030.96×
Illinois373,0670.94×
North Carolina358,3491×
Georgia355,4430.97×
Michigan326,1511.05×
Virginia270,5210.93×
Tennessee263,1731.1×
Indiana240,9761.11×
Washington239,7371×
Missouri233,3771.22×
Arizona229,8570.95×
Massachusetts210,9460.9×
Colorado207,4231.1×
Maryland184,3580.9×
Kentucky184,2901.23×
Wisconsin183,6741.03×
New Jersey179,2530.59×
South Carolina177,4970.99×
Alabama168,6691.01×
Oklahoma165,9921.26×
Minnesota164,1050.96×
Louisiana157,3221.02×
Oregon153,3431.12×
Arkansas121,9491.24×
Kansas107,8611.15×
Utah105,7300.99×
Iowa104,0641.06×
Mississippi102,2821.04×
Nevada101,7100.88×
Connecticut100,8880.84×
West Virginia70,4071.27×
New Mexico61,6461.03×
Idaho61,1281.02×
Nebraska61,1261.02×
Maine52,2831.23×
New Hampshire45,4080.97×
Hawaii37,4950.73×
Montana37,1131.12×
Rhode Island34,4980.91×
South Dakota30,2691.1×
Washington, District of Columbia27,9770.78×
Delaware26,6740.81×
North Dakota25,3941.04×
Vermont24,7851.19×
Alaska22,0930.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paramount Plus audience
BrandAffinityCategory
Google Maps8.11×Internet & Social Media
Capital One7.96×Business & Career
Indeed.com7.34×Business & Career
Beetlejuice7.1×Movies & TV
Diane Keaton8.34×Movies & TV
Aaron Rodgers8.1×Sports
Bruce Willis8.97×Movies & TV
Enterprise Rent-A-Car7.3×Cars & Mobility
CarGurus6.99×Cars & Mobility
Circle K8.19×Shopping
Kia Sportage23.59×Cars & Mobility
Google News6.64×News
DeviantArt7.7×Internet & Social Media
Twin Peaks9.3×Movies & TV
AccuWeather6.66×Home & Garden
Khan Academy8.53×Business & Career
Billy Bob Thornton8.45×Movies & TV
ICloud8.65×Technology & Electronics
Blake Lively8.68×Movies & TV
Emma Stone9.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paramount Plus audience
TraitClusterScore
ExtroversionTHRILL1.21
Social Media UsageJOY1.12
LGBTQ+ IdentityOPEN1.08
Early Adopter MentalityPOWER1.05
Convenience OrientationPREMIUM0.99
Price SensitivityPREMIUM0.97

Worldwide distribution

Worldwide audience distribution share by country for Paramount Plus
CountryShare
United States68.3%
United Kingdom6.4%
Australia5.3%

See Paramount Plus audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Paramount Plus have in United States?

Paramount Plus has an estimated audience of 11,909,899 people in United States, concentrated in Texas and California.

What is the gender split and age of Paramount Plus fans?

52.0% of Paramount Plus fans are female, 48.0% are male, with an average age of 37.6 years.

Which brands do Paramount Plus fans like most?

Paramount Plus fans show strongest brand affinity for Google Maps (8.11×), Capital One (7.96×), and Indeed.com (7.34×) over the country average.

Where do Paramount Plus fans live in United States?

Paramount Plus fans in United States are most concentrated in Texas (reach 933,325), California (reach 925,855), and Florida (reach 685,895). These three regions account for the largest share of the active audience.

What other brands do Paramount Plus fans also like?

Beyond Paramount Plus itself, the audience over-indexes on Capital One (7.96×), Indeed.com (7.34×), Beetlejuice (7.1×), and Diane Keaton (8.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paramount Plus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.