Rascasse Audience Intelligence

Paramount Plus Audience in United States

A data profile of the people who buy, follow and care about Paramount Plus in United States — modelled from more than twelve digital signal sources. Paramount Plus has an estimated audience of 12,026,803 people in United States.

#14among TV / music streaming in United States#76among Website / Newspaper / Magazine in United States#212in Movies & TV

The average Paramount Plus fan in United States is 38.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hollywood, Movie theater, Real property, with strongest over-indexing on Hollywood (1.52× the country average).

Demographically, the Paramount Plus audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paramount Plus fan in United States is balanced, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Hollywood.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paramount Plus profile in United States.

Audience size
12M
in United States
Gender
50.8%♀
49.2% male
Age
38.7
average years
Country rank
#2971
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Paramount Plus

50.8% are female, 49.2% are male, average age 38.7.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Paramount Plus audience in United States
MetricValue
Female50.8%
Male49.2%
Average age38.7
Estimated audience size12,026,803
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Paramount Plus audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

67.3%

of the worldwide Paramount Plus audience comes from United States.

Worldwide audience distribution share by country for Paramount Plus
CountryShare
United States67.3%
United Kingdom6.4%
Australia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paramount Plus audience in United States is strongest.

Fig. 05

Top regions by affinity

Paramount Plus fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~80K1.38×
02Kentucky~200K1.27×
03Arkansas~100K1.26×
04Maine~60K1.26×
05Oklahoma~200K1.25×
06Vermont~30K1.25×
07Missouri~200K1.18×
08Montana~40K1.18×
09Kansas~100K1.17×
10South Dakota~30K1.17×
11North Dakota~30K1.16×
12Mississippi~100K1.14×
13Tennessee~300K1.12×
14Iowa~100K1.11×
15Indiana~200K1.09×
16Oregon~200K1.09×
17New Mexico~70K1.08×
18Ohio~400K1.06×
19Colorado~200K1.05×
20Louisiana~200K1.05×
21Idaho~60K1.05×
22Nebraska~60K1.03×
23Alabama~200K1.02×
24Michigan~300K1.01×
25New Hampshire~50K1.01×
26South Carolina~200K1.00×
27Wisconsin~200K0.99×
28North Carolina~400K0.96×
29Washington~200K0.94×
30Rhode Island~40K0.94×
31Arizona~200K0.93×
32Pennsylvania~400K0.92×
33Minnesota~200K0.92×
34Utah~100K0.92×
35Alaska~20K0.92×
36Georgia~300K0.91×
37Virginia~300K0.90×
38Illinois~400K0.88×
39Texas~900K0.87×
40Nevada~100K0.87×
41Maryland~200K0.86×
42Massachusetts~200K0.85×
43Delaware~30K0.83×
44Florida~700K0.82×
45Connecticut~100K0.82×
46Hawaii~40K0.74×
47Washington, District of Columbia~30K0.74×
48New York~500K0.71×
49California~900K0.67×
50New Jersey~200K0.59×
Fig. 06

Affinity by region

Affinity by region — Paramount Plus, United States
0.59×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paramount Plus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paramount Plus audience
#·InterestCategoryAffinity×
01Celebrity Big BrotherMovies & TV4.86×
02Mission: ImpossibleMovies & TV3.13×
03FandangoTravel & Leisure2.92×
04Regina HallMovies & TV2.88×
05Winona RyderMovies & TV2.54×
06Jon HammMovies & TV2.35×
07Bill MurrayMovies & TV2.20×
08Emma StoneMovies & TV2.13×
09Tony AwardArts & Culture2.12×
10RokuMovies & TV1.81×
11Movie theaterMovies & TV1.79×
12Anne HathawayMovies & TV1.74×
13FandomLiterature1.67×
14Bruce WillisMovies & TV1.65×
15True DetectiveMovies & TV1.64×
16Obsessed (2009 film)Movies & TV1.56×
17Political scienceBusiness & Career1.54×
18Real propertyHome & Garden1.53×
19True crimeMovies & TV1.53×
20HollywoodTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paramount Plus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paramount Plus audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.19×
Early Adopter MentalityPOWER1.13×
ExtroversionTHRILL1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paramount Plus audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.84×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paramount Plus have in United States?

Paramount Plus has an estimated audience of 12,026,803 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Paramount Plus fans?

50.8% of Paramount Plus fans are female, 49.2% are male, with an average age of 38.7 years.

03

Which brands do Paramount Plus fans like most?

Paramount Plus fans show strongest brand affinity for Hollywood (1.52×), Movie theater (1.79×), and Real property (1.53×) over the country average.

04

Where do Paramount Plus fans live in United States?

Paramount Plus fans in United States are most concentrated in Texas (reach ~900K), California (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Paramount Plus fans also like?

Beyond Paramount Plus itself, the audience over-indexes on Movie theater (1.79×), Real property (1.53×), Fandango (2.92×), and Fandom (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Paramount Plus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paramount Plus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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