Rascasse Audience Intelligence

Paramount Plus Audience Demographics in United States

Paramount Plus has an estimated audience of 13.2M people in United States.

#7among TV / music streaming in United States
#70among websites & media in United States
#180in Movies & TV

The average Paramount Plus fan in United States is 39.4 years old, balanced, and lives primarily in California.

By number of fans, Paramount Plus ranks #7 among the 54 objects in TV / music streaming in United States — 15.9× the group median.

Its fans are 2.8 years older than the group average of 36.6.

Women make up 50.8% of the fan base, 1.3 percentage points more than the group average.

Compared with the other 53 objects in TV / music streaming, Paramount Plus fans stand out for their interest in Celebrity Big Brother, Fandango and Regina Hall.

Most fans live in California, Texas, Florida.

Top affinities include Celebrity Big Brother, Fandango, Regina Hall, with strongest over-indexing on Celebrity Big Brother (4.86× the country average).

Demographically, the Paramount Plus audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

The typical Paramount Plus fan in United States is balanced, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Celebrity Big Brother.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
13.2M
in United States
Gender
50.8%♀
49.2% male
Age
39.4
average years
Country rank
#2706
among all objects in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Paramount Plus

50.8% are female, 49.2% are male, average age 39.4.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Paramount Plus audience in United States
MetricValue
Female50.8%
Male49.2%
Average age39.4
Estimated audience size13.2M
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Paramount Plus audience in United States
Age bracketShare%
16-2422%
25-3420%
35-4419%
45-5420%
55+20%
Fig. 04

Worldwide distribution

66.7%

of the worldwide Paramount Plus audience comes from United States.

Worldwide audience distribution share by country for Paramount Plus
CountryShare
United States66.7%
United Kingdom6.5%
Australia5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Paramount Plus fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~100K1.38×
02Kentucky~200K1.27×
03Arkansas~100K1.26×
04Maine~70K1.26×
05Oklahoma~200K1.25×
06Vermont~30K1.25×
07Missouri~300K1.18×
08Montana~50K1.18×
09Kansas~100K1.17×
10South Dakota~40K1.17×
11North Dakota~40K1.16×
12Mississippi~100K1.14×
13Tennessee~300K1.12×
14Iowa~100K1.11×
15Wyoming~20K1.10×
16Indiana~300K1.09×
17Oregon~200K1.09×
18New Mexico~90K1.08×
19Ohio~500K1.06×
20Colorado~200K1.05×
21Louisiana~200K1.05×
22Idaho~80K1.05×
23Nebraska~80K1.03×
24Alabama~200K1.02×
25Michigan~400K1.01×
26New Hampshire~50K1.01×
27South Carolina~200K1.00×
28Wisconsin~200K0.99×
29North Carolina~400K0.96×
30Washington~300K0.94×
31Rhode Island~40K0.94×
32Arizona~300K0.93×
33Pennsylvania~500K0.92×
34Minnesota~200K0.92×
35Utah~100K0.92×
36Alaska~30K0.92×
37Georgia~400K0.91×
38Virginia~300K0.90×
39Illinois~400K0.88×
40Texas~800K0.87×
41Nevada~100K0.87×
42Maryland~200K0.86×
43Massachusetts~200K0.85×
44Delaware~30K0.83×
45Florida~700K0.82×
46Connecticut~100K0.82×
47Hawaii~40K0.74×
48New York~600K0.71×
49California~1M0.67×
50New Jersey~200K0.59×
Fig. 06

Affinity by region

Affinity by region — Paramount Plus, United States
0.59×1.00×1.38×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Paramount Plus audience vs. the country average
#·InterestCategoryAffinity×
01Celebrity Big BrotherMovies & TV4.86×
02FandangoMovies & TV2.92×
03Regina HallMovies & TV2.88×
04Winona RyderMovies & TV2.54×
05Christopher NolanMovies & TV2.43×
06Jon HammMovies & TV2.35×
07Emma StoneMovies & TV2.13×
08Tony AwardArts & Culture2.12×
09Chris PrattMovies & TV1.89×
10Movie theaterMovies & TV1.79×
11Anne HathawayMovies & TV1.74×
12FandomLiterature1.67×
13Tom CruiseMovies & TV1.66×
14Bruce WillisMovies & TV1.65×
15WWE Hall of FameSports1.65×
16Obsessed (2009 film)Movies & TV1.56×
17Political scienceBusiness & Career1.54×
18Real propertyHome & Garden1.53×
19True crimeMovies & TV1.53×
20HollywoodTravel & Leisure1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Paramount Plus audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Paramount Plus audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.19×
Early Adopter MentalityPOWER1.13×
ExtroversionTHRILL1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Paramount Plus audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.84×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Paramount Plus over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/paramount-plus-10004254” · Methodology