Rascasse Audience Intelligence

Ruby Tuesday Target Market in United States

A data profile of the people who buy, follow and care about Ruby Tuesday in United States — modelled from more than twelve digital signal sources. Ruby Tuesday has an estimated audience of 9,042,115 people in United States.

#17among Fast food restaurants in United States#403among Brand in United States#299in Food & Beverages

The average Ruby Tuesday fan in United States is 39.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, North Carolina.

Top brand affinities include Outback Steakhouse, Steakhouse, Italian cuisine, with strongest over-indexing on Outback Steakhouse (3.57× the country average).

Demographically, the Ruby Tuesday audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ruby Tuesday fan in United States is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Outback Steakhouse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ruby Tuesday profile in United States.

Audience size
9M
in United States
Gender
55.1%♀
44.9% male
Age
39.8
average years
Country rank
#3955
Brand in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ruby Tuesday

55.1% are female, 44.9% are male, average age 39.8.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Ruby Tuesday audience in United States
MetricValue
Female55.1%
Male44.9%
Average age39.8
Estimated audience size9,042,115
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Ruby Tuesday audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

93.0%

of the worldwide Ruby Tuesday audience comes from United States.

Worldwide audience distribution share by country for Ruby Tuesday
CountryShare
United States93.0%
Hong Kong1.3%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ruby Tuesday audience in United States is strongest.

Fig. 05

Top regions by affinity

Ruby Tuesday customers by region in United States
#RegionReachAffinity×
01South Dakota~50K4.30×
02South Carolina~200K3.13×
03West Virginia~70K2.97×
04North Dakota~30K2.80×
05Georgia~400K2.70×
06North Carolina~400K2.65×
07Tennessee~300K2.62×
08Florida~700K2.08×
09Delaware~30K2.07×
10Virginia~200K1.94×
11Alabama~100K1.86×
12Mississippi~70K1.68×
13Hawaii~40K1.61×
14Pennsylvania~300K1.46×
15Maryland~100K1.46×
16Maine~30K1.37×
17Missouri~100K1.29×
18Wyoming~9K1.17×
19Nebraska~30K1.12×
20Connecticut~60K1.10×
21Ohio~100K0.92×
22New Jersey~100K0.80×
23Colorado~70K0.80×
24New Mexico~20K0.73×
25Washington, District of Columbia~10K0.63×
26Iowa~30K0.62×
27Indiana~60K0.60×
28Kentucky~40K0.55×
29Michigan~70K0.53×
30New York~100K0.41×
31Alaska~4K0.37×
32Rhode Island~6K0.34×
33New Hampshire~6K0.28×
34Montana~4K0.28×
35Massachusetts~30K0.27×
36Minnesota~20K0.27×
37Arkansas~10K0.27×
38Louisiana~20K0.26×
39Illinois~40K0.23×
40Kansas~9K0.22×
41Idaho~6K0.22×
42Arizona~20K0.20×
43Oklahoma~10K0.19×
44Nevada~9K0.19×
45Utah~8K0.18×
46Wisconsin~10K0.17×
47Oregon~9K0.16×
48Texas~60K0.14×
49Washington~10K0.13×
50California~60K0.10×
Fig. 06

Affinity by region

Affinity by region — Ruby Tuesday, United States
0.10×1.00×4.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ruby Tuesday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ruby Tuesday audience
#·InterestCategoryAffinity×
01Outback SteakhouseFood & Beverages3.57×
02SteakhouseFood & Beverages3.23×
03Smoked meatFood & Beverages2.69×
04Fast food restaurantsFood & Beverages2.53×
05Italian cuisineFood & Beverages2.10×
06Fast casual restaurantsFood & Beverages2.10×
07LongHorn SteakhouseFood & Beverages1.96×
08LunchFood & Beverages1.92×
09Take-outFood & Beverages1.78×
10PastryFood & Beverages1.68×
11KFCFood & Beverages1.67×
12DinnerFood & Beverages1.66×
13CookbookFood & Beverages1.66×
14Pizza HutFood & Beverages1.62×
15Chick-fil-AFood & Beverages1.58×
167-ElevenShopping1.58×
17Mobile gameGames1.57×
18MeatFood & Beverages1.55×
19SubwayFood & Beverages1.53×
20BreakfastFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ruby Tuesday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ruby Tuesday audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.57×
Convenience OrientationPREMIUM1.34×
Career OrientationPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ruby Tuesday audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.86×
CreativityOPEN0.91×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ruby Tuesday's target market in United States?

Ruby Tuesday's target market in United States covers an estimated 9,042,115 people, concentrated in Florida and Georgia.

02

What is the gender split and age of Ruby Tuesday customers?

55.1% of the Ruby Tuesday audience are female, 44.9% are male, with an average age of 39.8 years.

03

Which brands do Ruby Tuesday fans like most?

Ruby Tuesday fans show strongest brand affinity for Outback Steakhouse (3.57×), Steakhouse (3.23×), and Italian cuisine (2.1×) over the country average.

04

Where do Ruby Tuesday fans live in United States?

Ruby Tuesday fans in United States are most concentrated in Florida (reach ~700K), Georgia (reach ~400K), and North Carolina (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ruby Tuesday fans also like?

Beyond Ruby Tuesday itself, the audience over-indexes on Steakhouse (3.23×), Italian cuisine (2.1×), Fast food restaurants (2.53×), and Meat (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in United States

Related rankings

See Ruby Tuesday audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ruby Tuesday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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