Rascasse Audience Intelligence

Ruby Tuesday Target Market in United States

Ruby Tuesday has an estimated audience of 9M people in United States.

#18among Fast food restaurants in United States#421among brands in United States#300in Food & Beverages

The average Ruby Tuesday fan in United States is 40.5 years old, more female, and lives primarily in Florida.

By number of fans, Ruby Tuesday ranks #18 among the 88 objects in Fast food restaurants in United States — 14.8× the group median.

Its fans are 1.3 years older than the group average of 39.2.

Compared with the other 87 objects in Fast food restaurants, Ruby Tuesday fans stand out for their interest in Outback Steakhouse, Steakhouse and Smoked meat.

Most fans live in Florida, Georgia, North Carolina.

Top affinities include Outback Steakhouse, Steakhouse, Smoked meat, with strongest over-indexing on Outback Steakhouse (3.57× the country average).

Demographically, the Ruby Tuesday audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical Ruby Tuesday fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Outback Steakhouse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
9M
in United States
Gender
55.1%♀
44.9% male
Age
40.5
average years
Country rank
#3896
among all objects in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Ruby Tuesday

55.1% are female, 44.9% are male, average age 40.5.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Ruby Tuesday audience in United States
MetricValue
Female55.1%
Male44.9%
Average age40.5
Estimated audience size9M
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Ruby Tuesday audience in United States
Age bracketShare%
16-2419%
25-3419%
35-4419%
45-5421%
55+22%
Fig. 04

Worldwide distribution

93.0%

of the worldwide Ruby Tuesday audience comes from United States.

Worldwide audience distribution share by country for Ruby Tuesday
CountryShare
United States93.0%
Hong Kong1.3%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ruby Tuesday customers by region in United States
#RegionReachAffinity×
01South Dakota~100K4.30×
02South Carolina~500K3.13×
03West Virginia~100K2.97×
04North Dakota~60K2.80×
05Georgia~800K2.70×
06North Carolina~800K2.65×
07Tennessee~500K2.62×
08Florida~1M2.08×
09Delaware~60K2.07×
10Virginia~500K1.94×
11Alabama~300K1.86×
12Mississippi~100K1.68×
13Hawaii~60K1.61×
14Pennsylvania~500K1.46×
15Maryland~200K1.46×
16Maine~50K1.37×
17Missouri~200K1.29×
18Wyoming~20K1.17×
19Nebraska~60K1.12×
20Connecticut~100K1.10×
21Ohio~300K0.92×
22New Jersey~200K0.80×
23Colorado~100K0.80×
24New Mexico~40K0.73×
25Washington, District of Columbia~10K0.63×
26Iowa~50K0.62×
27Indiana~100K0.60×
28Kentucky~70K0.55×
29Michigan~100K0.53×
30New York~200K0.41×
31Alaska~7K0.37×
32Rhode Island~10K0.34×
33New Hampshire~10K0.28×
34Montana~8K0.28×
35Massachusetts~50K0.27×
36Minnesota~40K0.27×
37Arkansas~20K0.27×
38Louisiana~30K0.26×
39Illinois~80K0.23×
40Kansas~20K0.22×
41Idaho~10K0.22×
42Arizona~40K0.20×
43Oklahoma~20K0.19×
44Nevada~20K0.19×
45Utah~20K0.18×
46Wisconsin~30K0.17×
47Oregon~20K0.16×
48Texas~80K0.14×
49Washington~30K0.13×
50California~100K0.10×
Fig. 06

Affinity by region

Affinity by region — Ruby Tuesday, United States
0.10×1.00×4.30×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ruby Tuesday audience vs. the country average
#·InterestCategoryAffinity×
01Outback SteakhouseFood & Beverages3.57×
02SteakhouseFood & Beverages3.23×
03Smoked meatFood & Beverages2.69×
04Fast food restaurantsFood & Beverages2.53×
05Italian cuisineFood & Beverages2.10×
06Fast casual restaurantsFood & Beverages2.10×
07LongHorn SteakhouseFood & Beverages1.96×
08LunchFood & Beverages1.92×
09Take-outFood & Beverages1.78×
10PastryFood & Beverages1.68×
11KFCFood & Beverages1.67×
12DinnerFood & Beverages1.66×
13CookbookFood & Beverages1.66×
14Pizza HutFood & Beverages1.62×
15Chick-fil-AFood & Beverages1.58×
167-ElevenShopping1.58×
17Mobile gameGames1.57×
18MeatFood & Beverages1.55×
19SubwayFood & Beverages1.53×
20BreakfastFood & Beverages1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ruby Tuesday audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ruby Tuesday audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.57×
Convenience OrientationPREMIUM1.34×
Career OrientationPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ruby Tuesday audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.86×
CreativityOPEN0.91×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ruby Tuesday over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/ruby-tuesday-10006960” · Methodology