Ruby Tuesday Audience in United States

Ruby Tuesday logo

Ruby Tuesday has an estimated audience of 5,132,855 people in United States. 55.2% are female, 44.8% are male, average age 39.6. Top regions: Florida, Georgia, North Carolina. Top brand affinities: Historic site, Goop, Governor of Michigan, Grinch, Vocal harmony.

The average Ruby Tuesday fan in United States is 39.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, North Carolina. Top brand affinities include Historic site, Goop, Governor of Michigan, with strongest over-indexing on Historic site (10.28× the country average). Demographically, the Ruby Tuesday audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Ruby Tuesday fans

Demographic split for Ruby Tuesday audience in United States
MetricValue
Female55.2%
Male44.8%
Average age39.6
Estimated audience size5,132,855

Audience persona

The typical Ruby Tuesday fan in United States is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Ruby Tuesday in United States
RegionReachAffinity
Florida723,4172.08×
Georgia444,5622.81×
North Carolina424,7062.75×
Pennsylvania273,1321.58×
Tennessee266,4732.59×
South Carolina258,0023.34×
Virginia253,6482.03×
Ohio146,2020.92×
Alabama134,8071.88×
Maryland134,5021.52×
New York121,3280.42×
Missouri106,5941.29×
New Jersey105,0450.8×
Michigan70,4740.53×
Mississippi66,8351.58×
West Virginia64,6742.71×
Connecticut63,6331.24×
Texas63,1050.14×
Indiana62,4730.67×
California60,6100.11×
Colorado53,7460.66×
Illinois44,2050.26×
South Dakota42,9253.62×
Hawaii39,2631.78×
Kentucky38,1950.59×
Delaware31,0452.19×
Massachusetts29,9630.3×
Maine27,7531.51×
Nebraska25,5530.99×
North Dakota24,5362.33×
Iowa22,9770.54×
Minnesota20,6790.28×
Arizona20,4660.2×
Louisiana16,8850.26×
New Mexico16,8070.65×
Washington12,3240.12×
Wisconsin11,8310.15×
Arkansas10,4960.25×
Washington, District of Columbia10,4500.68×
Oklahoma9,5270.17×
Nevada8,1660.16×
Kansas7,6840.19×
Wyoming7,4830.98×
Oregon7,2270.12×
Utah6,9210.15×
Rhode Island5,0770.31×
New Hampshire4,7190.23×
Idaho2,3620.09×
Montana1,6860.12×
Vermont1,2850.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ruby Tuesday audience
BrandAffinityCategory
Historic site10.28×Arts & Culture
Goop10.03×Internet & Social Media
Governor of Michigan11.86×Politics & Society
Grinch6.2×Movies & TV
Vocal harmony6.6×Music & Radio
Wok9.24×Food & Beverages
Elsword22.39×Games
Hibachi9.82×Food & Beverages
Grace Slick10.62×Music & Radio
Google Home7.58×Technology & Electronics
headspace9.99×Health
Mathcore8.46×Music & Radio
Fairy godmother7.73×Literature
Cherish (group)11.18×Music & Radio
Hipster9.59×Politics & Society
No Escape (1994 film)10.2×Movies & TV
TV Fanatic9.52×Movies & TV
El Paso County, Colorado10.99×Travel & Leisure
Guitarist (magazine)9.2×Music & Radio
Regional styles of Mexican music2.28×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ruby Tuesday audience
TraitClusterScore
IndulgenceJOY1.34
ExtroversionTHRILL1.24
Convenience OrientationPREMIUM1.23
LGBTQ+ IdentityOPEN1.13
Social Media UsageJOY1.12
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Ruby Tuesday
CountryShare
United States90.3%
Hong Kong2.2%
United Kingdom1.1%

See Ruby Tuesday audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does Ruby Tuesday have in United States?

Ruby Tuesday has an estimated audience of 5,132,855 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Ruby Tuesday fans?

55.2% of Ruby Tuesday fans are female, 44.8% are male, with an average age of 39.6 years.

Which brands do Ruby Tuesday fans like most?

Ruby Tuesday fans show strongest brand affinity for Historic site (10.28×), Goop (10.03×), and Governor of Michigan (11.86×) over the country average.

Where do Ruby Tuesday fans live in United States?

Ruby Tuesday fans in United States are most concentrated in Florida (reach 723,417), Georgia (reach 444,562), and North Carolina (reach 424,706). These three regions account for the largest share of the active audience.

What other brands do Ruby Tuesday fans also like?

Beyond Ruby Tuesday itself, the audience over-indexes on Goop (10.03×), Governor of Michigan (11.86×), Grinch (6.2×), and Vocal harmony (6.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ruby Tuesday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.