Shambhala (music festival) Audience in United States

Shambhala (music festival) logo

Shambhala (music festival) has an estimated audience of 446,887 people in United States. 53.0% are female, 47.0% are male, average age 34.5. Top regions: California, Washington, Texas. Top brand affinities: Sublime (band), Burning Man, Resident Advisor, Beetlejuice, Autism Awareness.

The average Shambhala (music festival) fan in United States is 34.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Washington, Texas. Top brand affinities include Sublime (band), Burning Man, Resident Advisor, with strongest over-indexing on Sublime (band) (46.71× the country average). Demographically, the Shambhala (music festival) audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Shambhala (music festival) fans

Demographic split for Shambhala (music festival) audience in United States
MetricValue
Female53.0%
Male47.0%
Average age34.5
Estimated audience size446,887

Audience persona

The typical Shambhala (music festival) fan in United States is balanced, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sublime (band).

Top regions in United States

Top regions ranked by reach for Shambhala (music festival) in United States
RegionReachAffinity
California61,2071.25×
Washington30,8093.44×
Texas30,3330.79×
New York27,8511.12×
Florida24,8800.82×
Colorado19,0262.7×
Illinois15,9311.07×
Oregon12,4242.43×
Pennsylvania12,1190.81×
Ohio11,2760.82×
Georgia11,1320.81×
Michigan10,9950.94×
North Carolina9,9940.74×
Massachusetts9,9611.13×
New Jersey9,8150.86×
Virginia9,4060.86×
Arizona8,7660.96×
Tennessee6,1650.69×
Indiana5,8920.72×
Missouri5,8100.81×
Maryland5,7290.75×
Wisconsin5,6320.84×
Minnesota5,5000.86×
Nevada4,6691.08×
Utah4,5821.14×
Alabama4,1850.67×
Kentucky4,0030.71×
South Carolina3,8120.57×
Connecticut3,7050.83×
Louisiana3,5380.61×
Oklahoma3,4170.69×
Idaho3,0691.37×
Montana2,7912.25×
Kansas2,2850.65×
Iowa2,1010.57×
Hawaii2,0801.08×
Arkansas2,0380.55×
New Mexico2,0160.9×
New Hampshire1,6560.94×
Mississippi1,5920.43×
Washington, District of Columbia1,5511.15×
Nebraska1,4660.65×
Vermont1,4221.81×
Maine1,3210.83×
West Virginia1,1980.58×
Alaska1,1571.21×
Rhode Island8920.63×
Delaware7440.6×
Wyoming6881.04×
South Dakota6310.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shambhala (music festival) audience
BrandAffinityCategory
Sublime (band)46.71×Music & Radio
Burning Man33.31×Music & Radio
Resident Advisor48.48×Music & Radio
Beetlejuice9.92×Movies & TV
Autism Awareness19.03×Health
Yankee Stadium54.78×Sports
Diabetes mellitus awareness12.48×Health
Google Maps7.01×Internet & Social Media
Indeed.com7.05×Business & Career
Capital One6.55×Business & Career
Disclosure (band)59.78×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Coachella Valley Music and Arts Festival18.49×Music & Radio
DeviantArt9.41×Internet & Social Media
Enterprise Rent-A-Car7.77×Cars & Mobility
The Runaways58.78×Music & Radio
South by Southwest17.2×Business & Career
Gorillaz20.06×Music & Radio
ICloud10.95×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shambhala (music festival) audience
TraitClusterScore
Early Adopter MentalityPOWER2.05
LGBTQ+ IdentityOPEN1.77
SustainabilityBALANCE1.76
Luxury OrientationPREMIUM1.6
MindfulnessBALANCE1.47
ExtroversionTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Shambhala (music festival)
CountryShare
United States38.1%
United Kingdom14.7%
Canada9.4%

See Shambhala (music festival) audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Shambhala (music festival) have in United States?

Shambhala (music festival) has an estimated audience of 446,887 people in United States, concentrated in California and Washington.

What is the gender split and age of Shambhala (music festival) fans?

53.0% of Shambhala (music festival) fans are female, 47.0% are male, with an average age of 34.5 years.

Which brands do Shambhala (music festival) fans like most?

Shambhala (music festival) fans show strongest brand affinity for Sublime (band) (46.71×), Burning Man (33.31×), and Resident Advisor (48.48×) over the country average.

Where do Shambhala (music festival) fans live in United States?

Shambhala (music festival) fans in United States are most concentrated in California (reach 61,207), Washington (reach 30,809), and Texas (reach 30,333). These three regions account for the largest share of the active audience.

What other brands do Shambhala (music festival) fans also like?

Beyond Shambhala (music festival) itself, the audience over-indexes on Burning Man (33.31×), Resident Advisor (48.48×), Beetlejuice (9.92×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shambhala (music festival). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.