Rascasse Audience Intelligence

Shambhala (music festival) Audience in United States

A data profile of the people who buy, follow and care about Shambhala (music festival) in United States — modelled from more than twelve digital signal sources. Shambhala (music festival) has an estimated audience of 446,991 people in United States.

#42among Music festival in United States#479among Event in United States#5499in Music & Radio

The average Shambhala (music festival) fan in United States is 34.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include Disclosure (band), Burning Man, The Runaways, with strongest over-indexing on Disclosure (band) (102.62× the country average).

Demographically, the Shambhala (music festival) audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shambhala (music festival) fan in United States is balanced, around 34.5 years old, with strong Tradition tendencies and a notable affinity for Disclosure (band).

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shambhala (music festival) profile in United States.

Audience size
447K
in United States
Gender
53.0%♀
47.0% male
Age
34.5
average years
Country rank
#39076
Event in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shambhala (music festival) fans

53.0% are female, 47.0% are male, average age 34.5.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Shambhala (music festival) audience in United States
MetricValue
Female53.0%
Male47.0%
Average age34.5
Estimated audience size446,991
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Shambhala (music festival) audience in United States
Age bracketShare%
16-1925%
20-2930%
30-3921%
40-4915%
50+10%
Fig. 04

Worldwide distribution

37.8%

of the worldwide Shambhala (music festival) audience comes from United States.

Worldwide audience distribution share by country for Shambhala (music festival)
CountryShare
United States37.8%
United Kingdom14.6%
Canada9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shambhala (music festival) audience in United States is strongest.

Fig. 05

Top regions by affinity

Shambhala (music festival) fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K3.22×
02Colorado~20K2.26×
03Oregon~10K2.17×
04Montana~2K1.78×
05Vermont~1K1.28×
06Idaho~3K1.26×
07California~60K1.20×
08Utah~4K1.11×
09Alaska~1K1.10×
10New York~30K1.06×
11Massachusetts~9K1.06×
12Nevada~4K1.03×
13Hawaii~2K1.03×
14Washington, District of Columbia~1K1.03×
15Illinois~10K0.99×
16New Hampshire~2K0.99×
17Maine~2K0.96×
18Arizona~9K0.95×
19New Mexico~2K0.94×
20North Dakota<1K0.92×
21Michigan~10K0.91×
22Minnesota~6K0.91×
23South Dakota<1K0.91×
24Wisconsin~6K0.90×
25New Jersey~10K0.89×
26Delaware~1K0.89×
27Virginia~10K0.88×
28Connecticut~4K0.88×
29Rhode Island~1K0.88×
30Pennsylvania~10K0.85×
31Ohio~10K0.85×
32Nebraska~2K0.85×
33West Virginia~2K0.85×
34Florida~30K0.84×
35Missouri~6K0.84×
36Georgia~10K0.83×
37Kentucky~5K0.82×
38Oklahoma~4K0.82×
39Arkansas~3K0.82×
40Kansas~3K0.82×
41Texas~30K0.81×
42North Carolina~10K0.81×
43Indiana~7K0.81×
44Maryland~6K0.81×
45Tennessee~7K0.79×
46Iowa~3K0.79×
47Alabama~5K0.78×
48Louisiana~5K0.78×
49Mississippi~3K0.78×
50South Carolina~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Shambhala (music festival), United States
0.70×1.00×3.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shambhala (music festival) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shambhala (music festival) audience
#·InterestCategoryAffinity×
01Disclosure (band)Music & Radio102.62×
02The RunawaysMusic & Radio76.17×
03AfrojackMusic & Radio73.73×
04Humanoid robotTechnology & Electronics43.06×
05Resident AdvisorMusic & Radio32.14×
06Deadmau5Music & Radio26.64×
07Burning ManMusic & Radio24.50×
08Soldier FieldSports23.97×
09South by SouthwestBusiness & Career21.98×
10SkrillexMusic & Radio18.54×
11Coachella Valley Music and Arts FestivalMusic & Radio18.05×
12AviciiMusic & Radio12.65×
13ElectropopMusic & Radio10.46×
14Electric Daisy CarnivalMusic & Radio10.19×
15Electronic dance musicMusic & Radio8.87×
16Digital audio workstationTechnology & Electronics7.32×
17HinduismPolitics & Society5.51×
18BuddhismHealth4.87×
19Folk musicMusic & Radio4.02×
20HappinessHealth2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shambhala (music festival) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shambhala (music festival) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.02×
SpiritualityBALANCE1.82×
MindfulnessBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shambhala (music festival) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
Family OrientationCONSERVATISM0.73×
Price SensitivityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shambhala (music festival) have in United States?

Shambhala (music festival) has an estimated audience of 446,991 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shambhala (music festival) fans?

53.0% of Shambhala (music festival) fans are female, 47.0% are male, with an average age of 34.5 years.

03

Which brands do Shambhala (music festival) fans like most?

Shambhala (music festival) fans show strongest brand affinity for Disclosure (band) (102.62×), Burning Man (24.5×), and The Runaways (76.17×) over the country average.

04

Where do Shambhala (music festival) fans live in United States?

Shambhala (music festival) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and Washington (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Shambhala (music festival) fans also like?

Beyond Shambhala (music festival) itself, the audience over-indexes on Burning Man (24.5×), The Runaways (76.17×), South by Southwest (21.98×), and Humanoid robot (43.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shambhala (music festival). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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