ABC News Audience in United States

ABC News logo

ABC News has an estimated audience of 8,186,812 people in United States. 57.9% are female, 42.1% are male, average age 41.8. Top regions: Texas, California, Florida. Top brand affinities: Fox News Channel, Google News, CNN, News broadcasting, Breaking news.

The average ABC News fan in United States is 41.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Fox News Channel, Google News, CNN, with strongest over-indexing on Fox News Channel (2.02× the country average). Demographically, the ABC News audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of ABC News fans

Demographic split for ABC News audience in United States
MetricValue
Female57.9%
Male42.1%
Average age41.8
Estimated audience size8,186,812

Audience persona

The typical ABC News fan in United States is more female, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for ABC News in United States
RegionReachAffinity
Texas527,3760.75×
California488,3620.54×
Florida433,9840.78×
New York367,2690.8×
Pennsylvania342,0251.24×
North Carolina266,2021.08×
Ohio246,6100.98×
Michigan230,0451.07×
Illinois223,5040.82×
Georgia201,4740.8×
Wisconsin192,2581.56×
Virginia190,3440.95×
Washington184,8501.13×
Arizona164,1320.98×
New Jersey161,8360.78×
Tennessee155,1560.94×
Minnesota152,1521.3×
Massachusetts148,8450.92×
Colorado133,1891.03×
Indiana129,5550.87×
Oregon128,6641.37×
Missouri126,9930.96×
Iowa101,7951.51×
Kentucky100,6050.98×
Maryland99,4750.71×
South Carolina94,1940.76×
Alabama82,1730.72×
Connecticut79,1350.96×
Oklahoma74,9670.82×
Kansas72,8521.13×
Louisiana72,7720.69×
Arkansas69,2141.03×
Nevada58,6440.74×
New Hampshire57,1841.77×
New Mexico54,8141.34×
Nebraska53,8701.31×
Mississippi48,1460.71×
Utah45,4210.62×
Idaho44,5051.08×
Maine38,4161.31×
West Virginia36,2730.95×
Montana32,1221.41×
Hawaii31,5210.9×
South Dakota26,3291.39×
Delaware23,7671.05×
Rhode Island18,9490.73×
Vermont18,7621.31×
Washington, District of Columbia17,8980.73×
Alaska17,2370.98×
North Dakota14,1860.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ABC News audience
BrandAffinityCategory
Fox News Channel2.02×Movies & TV
Google News3.24×News
CNN1.67×Movies & TV
News broadcasting1.81×Business & Career
Breaking news1.75×Movies & TV
Wells Fargo1.68×Business & Career
Benjamin Netanyahu3.64×Politics & Society
MSN1.7×News
Bank of America1.71×Business & Career
Friendship1.52×Kids & Family
Local news1.71×News
United States Postal Service1.67×Business & Career
Television station1.68×Movies & TV
NBC News2.15×Movies & TV
Medicare (United States)2.94×Health
CBS News2.37×Movies & TV
All-news radio1.92×Music & Radio
Affiliate1.93×Internet & Social Media
Yahoo! News1.92×News
Savannah Guthrie2.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ABC News audience
TraitClusterScore
Need for SecurityCONSERVATISM1.17
ExtroversionTHRILL1.16
Risk AppetiteTHRILL1.13
IndividualismJOY1.1
PatriotismCONSERVATISM1.04
TraditionCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for ABC News
CountryShare
United States55.0%
Australia21.0%
Canada2.5%

See ABC News audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does ABC News have in United States?

ABC News has an estimated audience of 8,186,812 people in United States, concentrated in Texas and California.

What is the gender split and age of ABC News fans?

57.9% of ABC News fans are female, 42.1% are male, with an average age of 41.8 years.

Which brands do ABC News fans like most?

ABC News fans show strongest brand affinity for Fox News Channel (2.02×), Google News (3.24×), and CNN (1.67×) over the country average.

Where do ABC News fans live in United States?

ABC News fans in United States are most concentrated in Texas (reach 527,376), California (reach 488,362), and Florida (reach 433,984). These three regions account for the largest share of the active audience.

What other brands do ABC News fans also like?

Beyond ABC News itself, the audience over-indexes on Google News (3.24×), CNN (1.67×), News broadcasting (1.81×), and Breaking news (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ABC News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.