Time (magazine) Audience in United States

Time (magazine) has an estimated audience of 16,190,410 people in United States. 53.5% are female, 46.5% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Afro-textured hair, Mercedes AMG Petronas F1, Kia Sportage, Capital One, Lego Ninjago.

The average Time (magazine) fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Afro-textured hair, Mercedes AMG Petronas F1, Kia Sportage, with strongest over-indexing on Afro-textured hair (16.52× the country average). Demographically, the Time (magazine) audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Time (magazine) fans

Demographic split for Time (magazine) audience in United States
MetricValue
Female53.5%
Male46.5%
Average age41.3
Estimated audience size16,190,410

Audience persona

The typical Time (magazine) fan in United States is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Afro-textured hair.

Top regions in United States

Top regions ranked by reach for Time (magazine) in United States
RegionReachAffinity
California2,191,2701.23×
Texas1,528,4331.1×
Florida1,165,7311.06×
New York1,138,0631.26×
Pennsylvania632,3141.16×
Georgia573,9931.15×
North Carolina544,7431.12×
Illinois542,2031.01×
Ohio479,3030.96×
New Jersey467,7051.14×
Virginia462,6441.17×
Michigan406,0180.96×
Maryland392,3901.41×
Washington345,3401.06×
Massachusetts341,4361.07×
Arizona326,5420.99×
Indiana302,2581.02×
Tennessee284,7670.88×
Alabama238,0301.05×
South Carolina235,8100.97×
Missouri231,5140.89×
Colorado219,1120.86×
Wisconsin216,1860.89×
Louisiana209,0231×
Oregon201,5391.09×
Minnesota195,9920.84×
Nevada186,7301.19×
Kentucky185,8530.92×
Oklahoma183,1671.02×
Hawaii180,8862.6×
Connecticut177,8651.1×
Arkansas142,9071.07×
Mississippi140,8101.06×
Kansas122,4930.96×
Utah117,8320.81×
Iowa110,4330.83×
New Mexico78,1790.96×
West Virginia60,3630.8×
Nebraska59,0340.73×
Idaho58,0230.71×
New Hampshire50,3400.79×
Washington, District of Columbia49,2171.01×
Maine46,4710.8×
Rhode Island46,3530.9×
Delaware35,9060.8×
Alaska35,0471.01×
South Dakota31,0990.83×
Montana29,2790.65×
North Dakota25,0040.75×
Vermont22,5450.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Time (magazine) audience
BrandAffinityCategory
Afro-textured hair16.52×Beauty & Wellness
Mercedes AMG Petronas F132.17×Sports
Kia Sportage25×Cars & Mobility
Capital One4.56×Business & Career
Lego Ninjago35×Kids & Family
Indeed.com4.24×Business & Career
Google Maps3.86×Internet & Social Media
Fernando Alonso28.2×Sports
CarGurus4.89×Cars & Mobility
Nico Rosberg51.36×Sports
MSN2.95×News
Lego Mindstorms32.04×Kids & Family
Google News3.87×News
Ayrton Senna23.38×Sports
Houston Astros5.45×Sports
Microblogging5.6×Technology & Electronics
Los Angeles Dodgers4.17×Sports
Diane Keaton3.54×Movies & TV
Enterprise Rent-A-Car3.47×Cars & Mobility
Pre-school playgroup18.63×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Time (magazine) audience
TraitClusterScore
PatriotismCONSERVATISM1.45
ExtroversionTHRILL1.36
Family OrientationCONSERVATISM1.33
Career OrientationPOWER1.27
Luxury OrientationPREMIUM1.25
Risk AppetiteTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Time (magazine)
CountryShare
United States36.2%
United Kingdom5.7%
Japan5.5%

See Time (magazine) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Time (magazine) have in United States?

Time (magazine) has an estimated audience of 16,190,410 people in United States, concentrated in California and Texas.

What is the gender split and age of Time (magazine) fans?

53.5% of Time (magazine) fans are female, 46.5% are male, with an average age of 41.3 years.

Which brands do Time (magazine) fans like most?

Time (magazine) fans show strongest brand affinity for Afro-textured hair (16.52×), Mercedes AMG Petronas F1 (32.17×), and Kia Sportage (25×) over the country average.

Where do Time (magazine) fans live in United States?

Time (magazine) fans in United States are most concentrated in California (reach 2,191,270), Texas (reach 1,528,433), and Florida (reach 1,165,731). These three regions account for the largest share of the active audience.

What other brands do Time (magazine) fans also like?

Beyond Time (magazine) itself, the audience over-indexes on Mercedes AMG Petronas F1 (32.17×), Kia Sportage (25×), Capital One (4.56×), and Lego Ninjago (35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Time (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.