Time (magazine) Audience in Germany
Time (magazine) has an estimated audience of 2,136,981 people in Germany. 53.5% are female, 46.5% are male, average age 42.3. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: KLIX (AM), Saving, Unique Gifts, Progressive rock, Curcuma.
The average Time (magazine) fan in Germany is 42.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include KLIX (AM), Saving, Unique Gifts, with strongest over-indexing on KLIX (AM) (4.31× the country average). Demographically, the Time (magazine) audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Time (magazine) fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 42.3 |
| Estimated audience size | 2,136,981 |
Audience persona
The typical Time (magazine) fan in Germany is balanced, around 42.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 378,103 | 1.1× |
| Nordrhein-Westfalen | 340,369 | 0.73× |
| Hessen | 332,711 | 2.04× |
| Baden-Württemberg | 291,671 | 1× |
| Niedersachsen | 174,716 | 0.84× |
| Berlin | 161,762 | 1.69× |
| Rheinland-Pfalz | 91,825 | 0.86× |
| Sachsen | 79,135 | 0.76× |
| Schleswig-Holstein | 57,402 | 0.75× |
| Hamburg | 50,562 | 1.05× |
| Brandenburg | 45,195 | 0.68× |
| Bremen | 41,270 | 2.26× |
| Sachsen-Anhalt | 31,919 | 0.58× |
| Thüringen | 31,011 | 0.57× |
| Mecklenburg-Vorpommern | 20,085 | 0.49× |
| Saarland | 15,931 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 4.31× | Music & Radio |
| Saving | 1.84× | Business & Career |
| Unique Gifts | 1.71× | Shopping |
| Progressive rock | 1.93× | Music & Radio |
| Curcuma | 5.26× | Food & Beverages |
| Home Delivery | 2.77× | Food & Beverages |
| Birthday Gifts | 1.59× | Kids & Family |
| Christmas Gift | 1.53× | Kids & Family |
| Zagreb | 3.41× | Travel & Leisure |
| Preacher (comics) | 5.62× | Literature |
| Figure painting (hobby) | 2.99× | Arts & Culture |
| Craiova | 5.62× | Travel & Leisure |
| Kouign-amann | 5.62× | Food & Beverages |
| Necktie | 3.34× | Fashion & Accessoires |
| Magazine (band) | 2.97× | Music & Radio |
| Ayrton Senna | 2.91× | Sports |
| Keukenhof | 5.62× | Travel & Leisure |
| Hobby Lobby | 3.77× | Home & Garden |
| Theocracy | 5.62× | Music & Radio |
| Mustard seed | 5.62× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.26 |
| Mindfulness | BALANCE | 1.21 |
| Spirituality | BALANCE | 1.15 |
| Indulgence | JOY | 1.13 |
| Convenience Orientation | PREMIUM | 1.09 |
| Patriotism | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.2% |
| United Kingdom | 5.7% |
| Japan | 5.5% |
See Time (magazine) audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Time (magazine) have in Germany?
Time (magazine) has an estimated audience of 2,136,981 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Time (magazine) fans?
53.5% of Time (magazine) fans are female, 46.5% are male, with an average age of 42.3 years.
Which brands do Time (magazine) fans like most?
Time (magazine) fans show strongest brand affinity for KLIX (AM) (4.31×), Saving (1.84×), and Unique Gifts (1.71×) over the country average.
Where do Time (magazine) fans live in Germany?
Time (magazine) fans in Germany are most concentrated in Bayern (reach 378,103), Nordrhein-Westfalen (reach 340,369), and Hessen (reach 332,711). These three regions account for the largest share of the active audience.
What other brands do Time (magazine) fans also like?
Beyond Time (magazine) itself, the audience over-indexes on Saving (1.84×), Unique Gifts (1.71×), Progressive rock (1.93×), and Curcuma (5.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Time (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.