women'secret Audience in United States
women'secret has an estimated audience of 283,490 people in United States. 71.7% are female, 28.3% are male, average age 32.1. Top brand affinities: Stamp collecting, UK garage, Product design, Jme, Like Dandelion Dust.
Top brand affinities include Stamp collecting, UK garage, Product design, with strongest over-indexing on Stamp collecting (20× the country average). Demographically, the women'secret audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of women'secret fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 32.1 |
| Estimated audience size | 283,490 |
Audience persona
The typical women'secret fan in United States is more female, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for Stamp collecting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 20× | Home & Garden |
| UK garage | 14.05× | Music & Radio |
| Product design | 4.5× | Business & Career |
| Jme | 50.29× | Music & Radio |
| Like Dandelion Dust | 20× | Movies & TV |
| Berenstain Bears | 10.18× | Literature |
| Combat sport | 1.82× | Sports |
| Home equity | 2.2× | Home & Garden |
| Bank account | 2.75× | Business & Career |
| Elsword | 16.89× | Games |
| Hebe | 6.37× | Home & Garden |
| Jersey (fabric) | 20× | Fashion & Accessoires |
| The End of Poverty | 71× | Literature |
| Laneige | 4.95× | Beauty & Wellness |
| Isometric exercise | 7.75× | Sports |
| Emperor Entertainment Group | 10.4× | Business & Career |
| JDSU | 2.51× | Business & Career |
| Durban University of Technology | 8.37× | Business & Career |
| La Opinión | 5.13× | News |
| James Madison University | 8.82× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.64 |
| Luxury Orientation | PREMIUM | 1.58 |
| Tradition | CONSERVATISM | 1.53 |
| Sustainability | BALANCE | 1.38 |
| Pet Ownership | JOY | 1.32 |
| LGBTQ+ Identity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 62.9% |
| Portugal | 12.1% |
| Mexico | 5.2% |
See women'secret audiences in other countries
More Lingerie audiences in United States
- Burlington (33,197,625)
- Spanx (5,089,303)
- Intimissimi (2,332,744)
- Palmers (1,122,667)
- La Perla (clothing) (1,044,931)
How to read this data
Audience size is the estimated number of people in United States who actively search for women'secret. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.