women'secret Audience in United States
women'secret has an estimated audience of 283,490 people in United States. 71.7% are female, 28.3% are male, average age 32.1. Top brand affinities: Max Mara, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.
Top brand affinities include Max Mara, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Max Mara (71× the country average). Demographically, the women'secret audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of women'secret fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 32.1 |
| Estimated audience size | 283,490 |
Audience persona
The typical women'secret fan in United States is more female, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for Max Mara.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Max Mara | 71× | Fashion & Accessoires |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Hair Extensions | 5.67× | Beauty & Wellness |
| Iran | 12.11× | Travel & Leisure |
| Kia Sportage | 16.89× | Cars & Mobility |
| El Corte Inglés | 20× | Shopping |
| Group buying | 11.5× | Shopping |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Afghanistan | 10.76× | Travel & Leisure |
| Sewing | 4.51× | Home & Garden |
| Ted Baker | 13.49× | Fashion & Accessoires |
| Marshalls | 2.86× | Fashion & Accessoires |
| Jean Paul Gaultier | 11.39× | Fashion & Accessoires |
| Baby-led weaning | 10.75× | Technology & Electronics |
| United States national football team | 10.58× | Sports |
| Lingerie | 3.2× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.64 |
| Luxury Orientation | PREMIUM | 1.58 |
| Tradition | CONSERVATISM | 1.53 |
| Sustainability | BALANCE | 1.38 |
| Pet Ownership | JOY | 1.32 |
| LGBTQ+ Identity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 62.9% |
| Portugal | 12.1% |
| Mexico | 5.2% |
See women'secret audiences in other countries
More Lingerie audiences in United States
- Burlington (33,197,625)
- Spanx (5,089,303)
- Intimissimi (2,332,744)
- Palmers (1,122,667)
- La Perla (clothing) (1,044,931)
How to read this data
Audience size is the estimated number of people in United States who actively search for women'secret. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.