Rascasse Audience Intelligence

women'secret Target Market in United States

A data profile of the people who buy, follow and care about women'secret in United States — modelled from more than twelve digital signal sources. women'secret has an estimated audience of 284,457 people in United States.

#20among Lingerie in United States#5150among Brand in United States#1620in Fashion & Accessoires

The average women'secret fan in United States is 32.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Max Mara, Iran, Afghanistan, with strongest over-indexing on Max Mara (62.51× the country average).

Demographically, the women'secret audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical women'secret fan in United States is more female, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for Max Mara.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the women'secret profile in United States.

Audience size
284K
in United States
Gender
71.7%♀
28.3% male
Age
32.1
average years
Country rank
#49674
Brand in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of women'secret

71.7% are female, 28.3% are male, average age 32.1.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for women'secret audience in United States
MetricValue
Female71.7%
Male28.3%
Average age32.1
Estimated audience size284,457
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the women'secret audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3916%
40-4914%
50+9%
Fig. 04

Worldwide distribution

3.4%

of the worldwide women'secret audience comes from United States.

Worldwide audience distribution share by country for women'secret
CountryShare
Spain63.0%
Portugal11.9%
Mexico5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the women'secret audience in United States is strongest.

Fig. 05

Top regions by affinity

women'secret customers by region in United States
#RegionReachAffinity×
01Alaska~1K1.93×
02Florida~30K1.79×
03New York~30K1.74×
04Washington, District of Columbia~1K1.39×
05Massachusetts~8K1.35×
06California~40K1.20×
07Texas~30K1.16×
08New Jersey~8K1.07×
09Virginia~7K1.06×
10Illinois~10K1.05×
11Vermont<1K1.05×
12South Dakota<1K1.02×
13North Dakota<1K1.01×
14Maine~1K1.00×
15Rhode Island<1K0.99×
16Montana<1K0.99×
17Delaware<1K0.98×
18Kansas~2K0.97×
19West Virginia~1K0.97×
20New Hampshire~1K0.97×
21Arizona~6K0.96×
22Idaho~1K0.96×
23Nebraska~1K0.96×
24Hawaii~1K0.96×
25Mississippi~2K0.95×
26New Mexico~1K0.95×
27Maryland~5K0.94×
28Colorado~4K0.94×
29Connecticut~3K0.94×
30Utah~2K0.94×
31Arkansas~2K0.94×
32Iowa~2K0.94×
33Georgia~8K0.93×
34Washington~5K0.93×
35Oklahoma~3K0.93×
36Louisiana~3K0.92×
37Nevada~3K0.92×
38Wisconsin~4K0.91×
39Kentucky~3K0.91×
40South Carolina~4K0.90×
41Alabama~4K0.90×
42Oregon~3K0.90×
43Indiana~5K0.89×
44Minnesota~4K0.89×
45Michigan~7K0.88×
46Tennessee~5K0.88×
47Missouri~4K0.88×
48North Carolina~7K0.87×
49Pennsylvania~8K0.85×
50Ohio~7K0.80×
Fig. 06

Affinity by region

Affinity by region — women'secret, United States
0.80×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the women'secret audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for women'secret audience
#·InterestCategoryAffinity×
01Max MaraFashion & Accessoires62.51×
02MiniseriesMovies & TV20.07×
03El Corte InglésShopping20.00×
04Gordon Food ServiceFood & Beverages20.00×
05AfghanistanTravel & Leisure19.50×
06IranTravel & Leisure18.29×
07Second LifeGames18.06×
08US FoodsFood & Beverages17.06×
09Baby-led weaningTechnology & Electronics15.31×
10National Hurricane CenterPolitics & Society9.61×
11Dog agilityPets & Animals6.34×
12SewingHome & Garden5.37×
13Sole proprietorshipBusiness & Career4.93×
14Folk musicMusic & Radio4.38×
15Hair ExtensionsBeauty & Wellness3.46×
16MarshallsFashion & Accessoires3.43×
17NordstromShopping2.36×
18Musical instrumentMusic & Radio2.28×
19FIFA World CupSports2.13×
20Macy'sShopping1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the women'secret audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by women'secret audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.42×
TraditionCONSERVATISM2.10×
IndulgenceJOY1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by women'secret audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Social Media UsageJOY0.94×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is women'secret's target market in United States?

women'secret's target market in United States covers an estimated 284,457 people, concentrated in California and Florida.

02

What is the gender split and age of women'secret customers?

71.7% of the women'secret audience are female, 28.3% are male, with an average age of 32.1 years.

03

Which brands do women'secret fans like most?

women'secret fans show strongest brand affinity for Max Mara (62.51×), Iran (18.29×), and Afghanistan (19.5×) over the country average.

04

Where do women'secret fans live in United States?

women'secret fans in United States are most concentrated in California (reach ~40K), Florida (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do women'secret fans also like?

Beyond women'secret itself, the audience over-indexes on Iran (18.29×), Afghanistan (19.5×), Miniseries (20.07×), and Baby-led weaning (15.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See women'secret audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for women'secret. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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