Tour de France has an estimated audience of 2.5M people in United Kingdom.
The average Tour de France fan in United Kingdom is 42.0 years old, more male, and lives primarily in Greater London.
By number of fans, Tour de France ranks #2 among the 240 objects in Cycling in United Kingdom — 79.9× the group median.
Its fans are 2.4 years younger than the group average of 44.4.
Women make up 28.9% of the fan base, 2.0 percentage points fewer than the group average.
Compared with the other 239 objects in Cycling, Tour de France fans stand out for their interest in road.cc, Vital MTB and Family-friendly.
Interest is seasonal: May, June and July account for 86% of the year's searches, November is the quietest month.
Most fans live in Greater London, South East, North West.
Top affinities include Tour of Flanders, Chris Froome, Rouleur (magazine), with strongest over-indexing on Tour of Flanders (26.12× the country average).
Demographically, the Tour de France audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
The typical Tour de France fan in United Kingdom is more male, around 42.0 years old, with strong Sports Activity tendencies and a notable affinity for Tour of Flanders.
28.9% are female, 71.1% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 42.0 |
| Estimated audience size | 2.5M |
| Age bracket | Share | % |
|---|---|---|
| 16-24 | 14% | |
| 25-34 | 18% | |
| 35-44 | 21% | |
| 45-54 | 24% | |
| 55+ | 23% |
of the worldwide Tour de France audience comes from United Kingdom.
| Country | Share |
|---|---|
| France | 33.2% |
| United States | 9.3% |
| Germany | 8.1% |
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~300K | 1.32× | |
| 02 | Greater London | ~400K | 1.30× | |
| 03 | South East | ~400K | 1.14× | |
| 04 | North West | ~300K | 1.13× | |
| 05 | Scotland | ~200K | 1.09× | |
| 06 | Wales | ~100K | 1.05× | |
| 07 | East of England | ~200K | 0.99× | |
| 08 | East Midlands | ~200K | 0.97× | |
| 09 | Northern Ireland | ~60K | 0.87× | |
| 10 | North East | ~80K | 0.82× | |
| 11 | Yorkshire and the Humber | ~200K | 0.74× | |
| 12 | West Midlands | ~100K | 0.60× |
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tour of Flanders | Sports | 26.12× | ||
| 02 | Chris Froome | Sports | 23.63× | ||
| 03 | Rouleur (magazine) | Sports | 22.86× | ||
| 04 | road.cc | Sports | 18.59× | ||
| 05 | Vital MTB | Sports | 17.70× | ||
| 06 | Bradley Wiggins | Sports | 15.81× | ||
| 07 | Tadej Pogačar | Sports | 14.91× | ||
| 08 | Family-friendly | Topic | 13.83× | ||
| 09 | Cyclo-cross | Sports | 13.23× | ||
| 10 | Evans Cycles | Sports | 13.16× | ||
| 11 | Bicycle touring | Sports | 12.09× | ||
| 12 | Grand Tour (cycling) | Sports | 12.04× | ||
| 13 | Rapha (sportswear) | Cars & Mobility | 11.83× | ||
| 14 | Cycling team | Sports | 11.78× | ||
| 15 | Cycling Weekly | Sports | 11.17× | ||
| 16 | Ineos Grenadiers | Sports | 10.81× | ||
| 17 | Road bicycle | Sports | 8.36× | ||
| 18 | Road cycling | Sports | 8.09× | ||
| 19 | Cars (film) | Movies & TV | 6.13× | ||
| 20 | Sustainable transport | Cars & Mobility | 5.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.76× | |
| Risk Appetite | THRILL | 1.74× | |
| Design Affinity | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Extroversion | THRILL | 0.84× | |
| Individualism | JOY | 0.85× |
Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/tour-de-france-14259” · Methodology