Rascasse Audience Intelligence

Hannibal Lecter Audience in United States

A data profile of the people who buy, follow and care about Hannibal Lecter in United States — modelled from more than twelve digital signal sources. Hannibal Lecter has an estimated audience of 1,211,195 people in United States.

#165among Book / Manga / Comic in United States#402in Literature

The average Hannibal Lecter fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hannibal (TV series), 24 (TV series), Cate Blanchett, with strongest over-indexing on Hannibal (TV series) (61.11× the country average).

Demographically, the Hannibal Lecter audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hannibal Lecter fan in United States is balanced, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Hannibal (TV series).

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hannibal Lecter profile in United States.

Audience size
1.2M
in United States
Gender
52.2%♀
47.8% male
Age
37.4
average years
Country rank
#20754
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hannibal Lecter fans

52.2% are female, 47.8% are male, average age 37.4.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Hannibal Lecter audience in United States
MetricValue
Female52.2%
Male47.8%
Average age37.4
Estimated audience size1,211,195
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Hannibal Lecter audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3922%
40-4922%
50+14%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Hannibal Lecter audience comes from United States.

Worldwide audience distribution share by country for Hannibal Lecter
CountryShare
United States30.8%
France8.9%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hannibal Lecter audience in United States is strongest.

Fig. 05

Top regions by affinity

Hannibal Lecter fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.45×
02West Virginia~7K1.19×
03Kentucky~20K1.11×
04Oklahoma~20K1.10×
05Oregon~20K1.09×
06Maine~5K1.07×
07Washington~30K1.06×
08New Mexico~7K1.04×
09Arizona~30K1.03×
10Tennessee~30K1.03×
11Missouri~20K1.03×
12Texas~100K1.02×
13Pennsylvania~40K1.02×
14Massachusetts~20K1.02×
15Arkansas~10K1.02×
16Idaho~6K1.02×
17New Hampshire~5K1.02×
18California~100K1.01×
19Indiana~20K1.01×
20Connecticut~10K1.01×
21Utah~10K1.01×
22North Dakota~3K1.00×
23Illinois~40K0.99×
24North Carolina~40K0.99×
25Nevada~10K0.99×
26Kansas~10K0.99×
27Montana~3K0.99×
28Alaska~3K0.99×
29Ohio~40K0.98×
30Minnesota~20K0.98×
31Rhode Island~4K0.98×
32Vermont~2K0.98×
33New York~70K0.97×
34Michigan~30K0.97×
35Virginia~30K0.97×
36Maryland~20K0.96×
37Colorado~20K0.96×
38Louisiana~20K0.96×
39New Jersey~30K0.95×
40Alabama~20K0.95×
41Iowa~10K0.95×
42Florida~80K0.94×
43Georgia~40K0.94×
44Nebraska~6K0.94×
45Washington, District of Columbia~4K0.94×
46South Carolina~20K0.93×
47South Dakota~3K0.93×
48Wisconsin~20K0.91×
49Delaware~3K0.89×
50Hawaii~5K0.86×
Fig. 06

Affinity by region

Affinity by region — Hannibal Lecter, United States
0.86×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hannibal Lecter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hannibal Lecter audience
#·InterestCategoryAffinity×
01Hannibal (TV series)Movies & TV61.11×
0224 (TV series)Movies & TV20.00×
03malwarebytesTechnology & Electronics20.00×
04House of Cards (U.S. TV series)Movies & TV15.41×
05Cate BlanchettMovies & TV15.26×
06International educationBusiness & Career12.91×
07The Strangers (2008 film)Movies & TV11.65×
08Westworld (TV series)Movies & TV10.80×
09Desperate HousewivesMovies & TV9.71×
10Psychological horrorHealth8.82×
11Brittany SnowMovies & TV6.32×
12Graphic novelLiterature5.96×
13Psychological thrillerLiterature5.52×
14Barnes & NobleLiterature5.08×
15New York PostNews4.82×
16Britney SpearsMusic & Radio4.00×
17RedditInternet & Social Media2.88×
18SubwayFood & Beverages2.59×
19Horror moviesMovies & TV2.58×
20PinterestInternet & Social Media2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hannibal Lecter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hannibal Lecter audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.79×
Community OrientationOPEN1.73×
TraditionCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hannibal Lecter audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.65×
SustainabilityBALANCE0.67×
Quality AwarenessPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hannibal Lecter have in United States?

Hannibal Lecter has an estimated audience of 1,211,195 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hannibal Lecter fans?

52.2% of Hannibal Lecter fans are female, 47.8% are male, with an average age of 37.4 years.

03

Which brands do Hannibal Lecter fans like most?

Hannibal Lecter fans show strongest brand affinity for Hannibal (TV series) (61.11×), 24 (TV series) (20×), and Cate Blanchett (15.26×) over the country average.

04

Where do Hannibal Lecter fans live in United States?

Hannibal Lecter fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Hannibal Lecter fans also like?

Beyond Hannibal Lecter itself, the audience over-indexes on 24 (TV series) (20×), Cate Blanchett (15.26×), malwarebytes (20×), and International education (12.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hannibal Lecter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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