Hannibal Lecter Audience in United States

Hannibal Lecter has an estimated audience of 1,241,639 people in United States. 52.2% are female, 47.8% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Hannibal (TV series), Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Google Maps.

The average Hannibal Lecter fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hannibal (TV series), Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Hannibal (TV series) (62.5× the country average). Demographically, the Hannibal Lecter audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of Hannibal Lecter fans

Demographic split for Hannibal Lecter audience in United States
MetricValue
Female52.2%
Male47.8%
Average age37.4
Estimated audience size1,241,639

Audience persona

The typical Hannibal Lecter fan in United States is balanced, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Hannibal (TV series).

Top regions in United States

Top regions ranked by reach for Hannibal Lecter in United States
RegionReachAffinity
California144,0291.05×
Texas108,5801.02×
Florida81,0730.96×
New York71,1291.03×
Pennsylvania44,5351.07×
Illinois44,2751.07×
North Carolina38,7981.04×
Ohio38,3031×
Georgia37,4750.98×
Michigan33,4271.03×
New Jersey31,4030.99×
Virginia30,6631.01×
Washington28,3171.14×
Arizona25,9591.02×
Tennessee25,8671.04×
Massachusetts25,7571.05×
Indiana23,0191.01×
Maryland21,2751×
Missouri20,5281.03×
Colorado19,2720.98×
Minnesota18,5601.04×
Wisconsin17,7100.95×
South Carolina17,2670.92×
Kentucky16,9531.09×
Oregon16,3551.15×
Alabama16,1460.93×
Louisiana14,7260.92×
Mississippi14,5801.43×
Oklahoma14,5281.05×
Connecticut12,7631.02×
Nevada11,8860.99×
Utah11,0961×
Arkansas10,3711.01×
Kansas9,8971.01×
Iowa9,5460.93×
West Virginia6,4091.11×
New Mexico6,3421.02×
Idaho6,0340.97×
Nebraska5,6800.91×
Maine4,7831.08×
New Hampshire4,7010.96×
Hawaii4,5060.84×
Washington, District of Columbia3,7641.01×
Rhode Island3,7610.95×
Montana3,2420.94×
Delaware2,8290.83×
South Dakota2,4840.87×
Alaska2,3750.89×
North Dakota2,2810.89×
Vermont2,0580.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hannibal Lecter audience
BrandAffinityCategory
Hannibal (TV series)62.5×Movies & TV
Autism Awareness13×Health
Diabetes mellitus awareness8.64×Health
Singer-songwriter4.15×Music & Radio
Google Maps3.94×Internet & Social Media
Microblogging8.89×Technology & Electronics
24 (TV series)19.45×Movies & TV
Capital One3.87×Business & Career
Beetlejuice4.44×Movies & TV
Barnes & Noble6.6×Literature
Aaron Rodgers5.23×Sports
malwarebytes20×Technology & Electronics
Doctor Strange12.31×Literature
Indeed.com3.23×Business & Career
Bruce Willis5.57×Movies & TV
Income tax9.19×Business & Career
DeviantArt5.33×Internet & Social Media
Twin Peaks6.34×Movies & TV
New York Post4.8×News
Hair Extensions4.26×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hannibal Lecter audience
TraitClusterScore
PatriotismCONSERVATISM2.15
TraditionCONSERVATISM1.67
Community OrientationOPEN1.66
ExtroversionTHRILL1.66
Risk AppetiteTHRILL1.5
LGBTQ+ IdentityOPEN1.46

Worldwide distribution

Worldwide audience distribution share by country for Hannibal Lecter
CountryShare
United States31.8%
France9.1%
Germany7.3%

See Hannibal Lecter audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Hannibal Lecter have in United States?

Hannibal Lecter has an estimated audience of 1,241,639 people in United States, concentrated in California and Texas.

What is the gender split and age of Hannibal Lecter fans?

52.2% of Hannibal Lecter fans are female, 47.8% are male, with an average age of 37.4 years.

Which brands do Hannibal Lecter fans like most?

Hannibal Lecter fans show strongest brand affinity for Hannibal (TV series) (62.5×), Autism Awareness (13×), and Diabetes mellitus awareness (8.64×) over the country average.

Where do Hannibal Lecter fans live in United States?

Hannibal Lecter fans in United States are most concentrated in California (reach 144,029), Texas (reach 108,580), and Florida (reach 81,073). These three regions account for the largest share of the active audience.

What other brands do Hannibal Lecter fans also like?

Beyond Hannibal Lecter itself, the audience over-indexes on Autism Awareness (13×), Diabetes mellitus awareness (8.64×), Singer-songwriter (4.15×), and Google Maps (3.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hannibal Lecter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.