Rascasse Audience Intelligence

Sam & Cat Audience in United States

A data profile of the people who buy, follow and care about Sam & Cat in United States — modelled from more than twelve digital signal sources. Sam & Cat has an estimated audience of 1,026,968 people in United States.

#451among TV series in United States#1801among Movie / TV Show / Series in United States#4212in Movies & TV

The average Sam & Cat fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Malcolm in the Middle, Victorious, ICarly, with strongest over-indexing on Malcolm in the Middle (67.35× the country average).

Demographically, the Sam & Cat audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sam & Cat fan in United States is more male, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Malcolm in the Middle.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sam & Cat profile in United States.

Audience size
1M
in United States
Gender
41.7%♀
58.3% male
Age
36.8
average years
Country rank
#23255
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sam & Cat viewers

41.7% are female, 58.3% are male, average age 36.8.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Sam & Cat audience in United States
MetricValue
Female41.7%
Male58.3%
Average age36.8
Estimated audience size1,026,968
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Sam & Cat audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3915%
40-4913%
50+22%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Sam & Cat audience comes from United States.

Worldwide audience distribution share by country for Sam & Cat
CountryShare
United States34.9%
United Kingdom6.7%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sam & Cat audience in United States is strongest.

Fig. 05

Top regions by affinity

Sam & Cat fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.25×
02Georgia~40K1.18×
03Arkansas~10K1.17×
04Kentucky~20K1.16×
05Oklahoma~10K1.16×
06Texas~100K1.15×
07Indiana~20K1.14×
08Missouri~20K1.14×
09Louisiana~20K1.14×
10New Jersey~30K1.11×
11Maryland~20K1.11×
12Alabama~20K1.11×
13Pennsylvania~40K1.10×
14Michigan~30K1.10×
15West Virginia~6K1.10×
16Ohio~40K1.09×
17North Carolina~40K1.09×
18Connecticut~10K1.08×
19Arizona~20K1.07×
20South Carolina~20K1.06×
21Virginia~30K1.05×
22Illinois~40K1.04×
23Tennessee~20K1.04×
24New Mexico~6K1.03×
25California~100K1.01×
26Kansas~9K1.00×
27Delaware~3K1.00×
28New York~60K0.99×
29Rhode Island~3K0.98×
30Nevada~10K0.97×
31Utah~9K0.97×
32Nebraska~5K0.97×
33Florida~70K0.96×
34Massachusetts~20K0.96×
35Wisconsin~20K0.94×
36Minnesota~10K0.94×
37Iowa~8K0.94×
38Idaho~5K0.93×
39New Hampshire~4K0.93×
40South Dakota~2K0.91×
41North Dakota~2K0.91×
42Washington~20K0.89×
43Maine~3K0.88×
44Colorado~10K0.86×
45Oregon~10K0.85×
46Alaska~2K0.84×
47Montana~2K0.82×
48Vermont~2K0.81×
49Hawaii~4K0.78×
50Washington, District of Columbia~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Sam & Cat, United States
0.72×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sam & Cat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sam & Cat audience
#·InterestCategoryAffinity×
01Malcolm in the MiddleMovies & TV67.35×
02VictoriousMovies & TV53.74×
03ICarlyMovies & TV42.90×
04Bella ThorneMovies & TV23.14×
05Jennette McCurdyMovies & TV21.60×
06Cameron BoyceMovies & TV20.00×
07MegamindMovies & TV20.00×
08Debby RyanMovies & TV20.00×
09Ross LynchMovies & TV20.00×
10MonstersMovies & TV18.27×
11Meet the RobinsonsMovies & TV18.22×
12Kung Fu PandaMovies & TV15.60×
13ShrekMovies & TV13.00×
14ZootopiaMovies & TV9.66×
15Ariana GrandeMusic & Radio9.10×
16Nick Jr.Movies & TV8.04×
17Pizza HutFood & Beverages4.30×
18SubwayFood & Beverages4.17×
19Domino's PizzaFood & Beverages3.62×
20McDonald'sFood & Beverages2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sam & Cat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sam & Cat audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
Convenience OrientationPREMIUM1.86×
ExtroversionTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sam & Cat audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.51×
Design AffinityPREMIUM0.56×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sam & Cat have in United States?

Sam & Cat has an estimated audience of 1,026,968 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sam & Cat viewers?

41.7% of Sam & Cat fans are female, 58.3% are male, with an average age of 36.8 years.

03

Which brands do Sam & Cat fans like most?

Sam & Cat fans show strongest brand affinity for Malcolm in the Middle (67.35×), Victorious (53.74×), and ICarly (42.9×) over the country average.

04

Where do Sam & Cat fans live in United States?

Sam & Cat fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Sam & Cat fans also like?

Beyond Sam & Cat itself, the audience over-indexes on Victorious (53.74×), ICarly (42.9×), Monsters (18.27×), and Cameron Boyce (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Sam & Cat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam & Cat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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