Sam & Cat Audience in United States

Sam & Cat has an estimated audience of 1,082,542 people in United States. 41.7% are female, 58.3% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Malcolm in the Middle, Victorious, ICarly, Jennette McCurdy, Kia Sportage.

The average Sam & Cat fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Malcolm in the Middle, Victorious, ICarly, with strongest over-indexing on Malcolm in the Middle (60× the country average). Demographically, the Sam & Cat audience skews more male with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Sam & Cat fans

Demographic split for Sam & Cat audience in United States
MetricValue
Female41.7%
Male58.3%
Average age36.8
Estimated audience size1,082,542

Audience persona

The typical Sam & Cat fan in United States is more male, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Malcolm in the Middle.

Top regions in United States

Top regions ranked by reach for Sam & Cat in United States
RegionReachAffinity
California124,4721.05×
Texas112,2561.21×
Florida74,0251.01×
New York62,6451.04×
Pennsylvania40,3961.11×
Georgia39,4161.18×
Illinois38,5851.07×
Ohio37,2301.12×
North Carolina35,8901.1×
Michigan32,3131.14×
New Jersey30,2921.1×
Virginia29,0211.1×
Arizona22,9721.04×
Tennessee22,9621.06×
Indiana22,6351.14×
Massachusetts20,5460.96×
Maryland20,4331.1×
Missouri20,3671.17×
Washington20,2570.93×
South Carolina16,6431.02×
Alabama16,1301.07×
Louisiana15,9501.14×
Kentucky15,9061.17×
Wisconsin15,3350.94×
Colorado15,2670.89×
Minnesota14,6700.95×
Oklahoma14,4311.2×
Connecticut11,9301.1×
Oregon11,0470.89×
Mississippi10,7631.21×
Nevada10,5311.01×
Arkansas10,4281.17×
Utah9,6460.99×
Kansas8,7141.02×
Iowa8,3370.93×
New Mexico5,5101.01×
West Virginia5,3391.06×
Nebraska5,1040.94×
Idaho5,0060.92×
New Hampshire3,8260.9×
Hawaii3,5160.76×
Maine3,3000.85×
Rhode Island3,1930.93×
Delaware2,7490.92×
Washington, District of Columbia2,2720.7×
Montana2,2580.75×
South Dakota2,1590.86×
North Dakota1,8500.83×
Alaska1,6970.73×
Vermont1,3950.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sam & Cat audience
BrandAffinityCategory
Malcolm in the Middle60×Movies & TV
Victorious56×Movies & TV
ICarly58.29×Movies & TV
Jennette McCurdy44.13×Movies & TV
Kia Sportage35.45×Cars & Mobility
Cameron Boyce20×Movies & TV
Josh Hutcherson20×Movies & TV
Ariana Grande9.13×Music & Radio
Victoria Justice20.45×Movies & TV
Scooby-Doo6.01×Movies & TV
Ben Stiller15.45×Movies & TV
Debby Ryan20×Movies & TV
Monsters14.77×Movies & TV
Honda HR-V25×Cars & Mobility
Shrek11.59×Movies & TV
Bella Thorne17×Movies & TV
Bulldozer14.07×Cars & Mobility
Ross Lynch20×Movies & TV
Superman2.24×Movies & TV
Pre-school playgroup26.93×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sam & Cat audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.56
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.32
Social Media UsageJOY1.22
Convenience OrientationPREMIUM1.17
SustainabilityBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Sam & Cat
CountryShare
United States37.1%
United Kingdom7.2%
Germany4.3%

See Sam & Cat audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Sam & Cat have in United States?

Sam & Cat has an estimated audience of 1,082,542 people in United States, concentrated in California and Texas.

What is the gender split and age of Sam & Cat fans?

41.7% of Sam & Cat fans are female, 58.3% are male, with an average age of 36.8 years.

Which brands do Sam & Cat fans like most?

Sam & Cat fans show strongest brand affinity for Malcolm in the Middle (60×), Victorious (56×), and ICarly (58.29×) over the country average.

Where do Sam & Cat fans live in United States?

Sam & Cat fans in United States are most concentrated in California (reach 124,472), Texas (reach 112,256), and Florida (reach 74,025). These three regions account for the largest share of the active audience.

What other brands do Sam & Cat fans also like?

Beyond Sam & Cat itself, the audience over-indexes on Victorious (56×), ICarly (58.29×), Jennette McCurdy (44.13×), and Kia Sportage (35.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam & Cat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.