Wisconsin Audience in Germany
Wisconsin has an estimated audience of 243,096 people in Germany. 43.5% are female, 56.5% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Delivery, Medieval fantasy, Unique Gifts, Captain Fantastic (film), Picnic.
The average Wisconsin fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Delivery, Medieval fantasy, Unique Gifts, with strongest over-indexing on Home Delivery (12.11× the country average). Demographically, the Wisconsin audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Wisconsin fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 39.5 |
| Estimated audience size | 243,096 |
Audience persona
The typical Wisconsin fan in Germany is more male, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Home Delivery.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,118 | 1.06× |
| Bayern | 45,711 | 1.17× |
| Baden-Württemberg | 34,982 | 1.05× |
| Hessen | 24,639 | 1.33× |
| Niedersachsen | 24,297 | 1.03× |
| Rheinland-Pfalz | 13,007 | 1.07× |
| Berlin | 12,689 | 1.17× |
| Sachsen | 10,253 | 0.86× |
| Schleswig-Holstein | 9,136 | 1.05× |
| Brandenburg | 6,074 | 0.81× |
| Hamburg | 6,046 | 1.1× |
| Thüringen | 4,604 | 0.74× |
| Sachsen-Anhalt | 4,477 | 0.71× |
| Mecklenburg-Vorpommern | 3,728 | 0.8× |
| Saarland | 2,692 | 0.9× |
| Bremen | 2,400 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Delivery | 12.11× | Food & Beverages |
| Medieval fantasy | 30.01× | Literature |
| Unique Gifts | 2.16× | Shopping |
| Captain Fantastic (film) | 12.12× | Movies & TV |
| Picnic | 4.54× | Kids & Family |
| Christmas Gift | 2.05× | Kids & Family |
| Birthday Gifts | 1.94× | Kids & Family |
| Este, Veneto | 2.7× | Travel & Leisure |
| Corona (band) | 1.98× | Music & Radio |
| Handmade Gifts | 1.55× | Kids & Family |
| Alaska | 2.56× | Travel & Leisure |
| Cynthia Erivo | 2.81× | Movies & TV |
| Google Analytics | 1.7× | Internet & Social Media |
| Esra Erol | 3.63× | Movies & TV |
| Hobby Lobby | 4.38× | Home & Garden |
| The Fader | 3.65× | Music & Radio |
| Horror punk | 7.96× | Music & Radio |
| Surveillance aircraft | 3× | |
| Keele University | 23.96× | Business & Career |
| Samanyolu Haber | 2.36× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.51 |
| Need for Security | CONSERVATISM | 1.51 |
| Pet Ownership | JOY | 1.48 |
| Patriotism | CONSERVATISM | 1.47 |
| Risk Appetite | THRILL | 1.45 |
| Spirituality | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.5% |
| Canada | 2.2% |
| United Kingdom | 2.0% |
See Wisconsin audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Wisconsin have in Germany?
Wisconsin has an estimated audience of 243,096 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wisconsin fans?
43.5% of Wisconsin fans are female, 56.5% are male, with an average age of 39.5 years.
Which brands do Wisconsin fans like most?
Wisconsin fans show strongest brand affinity for Home Delivery (12.11×), Medieval fantasy (30.01×), and Unique Gifts (2.16×) over the country average.
Where do Wisconsin fans live in Germany?
Wisconsin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,118), Bayern (reach 45,711), and Baden-Württemberg (reach 34,982). These three regions account for the largest share of the active audience.
What other brands do Wisconsin fans also like?
Beyond Wisconsin itself, the audience over-indexes on Medieval fantasy (30.01×), Unique Gifts (2.16×), Captain Fantastic (film) (12.12×), and Picnic (4.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.