Rascasse Audience Intelligence

Wisconsin Audience in Germany

A data profile of the people who buy, follow and care about Wisconsin in Germany — modelled from more than twelve digital signal sources. Wisconsin has an estimated audience of 243,096 people in Germany.

#190among Region in Germany#1954among POI in Germany#1641in Travel & Leisure

The average Wisconsin fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Steel Panther, Royal Caribbean Cruises Ltd., CNN, with strongest over-indexing on Steel Panther (67.03× the country average).

Demographically, the Wisconsin audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wisconsin fan in Germany is more male, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for Steel Panther.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wisconsin profile in Germany.

Audience size
243K
in Germany
Gender
43.5%♀
56.5% male
Age
39.5
average years
Country rank
#20032
POI in Germany
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wisconsin fans

43.5% are female, 56.5% are male, average age 39.5.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Wisconsin audience in Germany
MetricValue
Female43.5%
Male56.5%
Average age39.5
Estimated audience size243,096
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Wisconsin audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3922%
40-4924%
50+17%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Wisconsin audience comes from Germany.

Worldwide audience distribution share by country for Wisconsin
CountryShare
United States81.5%
Canada2.2%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wisconsin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wisconsin fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.31×
02Bremen~2K1.14×
03Bayern~40K1.12×
04Berlin~10K1.10×
05Rheinland-Pfalz~10K1.07×
06Hamburg~6K1.07×
07Schleswig-Holstein~9K1.04×
08Nordrhein-Westfalen~50K1.03×
09Baden-Württemberg~30K1.03×
10Niedersachsen~20K1.01×
11Saarland~3K0.97×
12Sachsen~10K0.87×
13Brandenburg~6K0.84×
14Thüringen~5K0.84×
15Mecklenburg-Vorpommern~4K0.84×
16Sachsen-Anhalt~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Wisconsin, Germany
0.77×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wisconsin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wisconsin audience
#·InterestCategoryAffinity×
01Steel PantherMusic & Radio67.03×
02Trixie MattelMovies & TV46.35×
03TrolliFood & Beverages20.00×
04Reader's DigestNews18.76×
05Royal Caribbean Cruises Ltd.Travel & Leisure16.49×
06OzarksMovies & TV11.29×
07HertzCars & Mobility8.30×
08CNNMovies & TV7.77×
09FIBA EuroBasketSports7.76×
10Jimmy KimmelMovies & TV6.53×
11Jane AustenLiterature6.27×
12Emily BluntMovies & TV6.14×
13Mel GibsonMovies & TV5.25×
14Jason MomoaMovies & TV4.07×
15Country rapMusic & Radio3.85×
16Solar cellHome & Garden3.61×
17HugendubelShopping2.27×
18Michael JacksonMusic & Radio2.22×
19TagesschauMovies & TV1.90×
20Müller (company)Food & Beverages1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wisconsin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wisconsin audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.51×
Need for SecurityCONSERVATISM1.48×
SpiritualityBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wisconsin audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.59×
MindfulnessBALANCE0.72×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wisconsin have in Germany?

Wisconsin has an estimated audience of 243,096 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wisconsin fans?

43.5% of Wisconsin fans are female, 56.5% are male, with an average age of 39.5 years.

03

Which brands do Wisconsin fans like most?

Wisconsin fans show strongest brand affinity for Steel Panther (67.03×), Royal Caribbean Cruises Ltd. (16.49×), and CNN (7.77×) over the country average.

04

Where do Wisconsin fans live in Germany?

Wisconsin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Wisconsin fans also like?

Beyond Wisconsin itself, the audience over-indexes on Royal Caribbean Cruises Ltd. (16.49×), CNN (7.77×), Emily Blunt (6.14×), and Tagesschau (1.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Wisconsin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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