Rascasse Audience Intelligence

Kwik Trip Target Market in United States

Kwik Trip has an estimated audience of 8,595,727 people in United States.

#3among Convenience store in United States#436among Brand in United States#114in Shopping

The average Kwik Trip fan in United States is 42.4 years old, balanced, and lives primarily in Wisconsin.

By number of fans, Kwik Trip ranks #3 among the 6 objects in Convenience store in United States — 1.9× the group median.

Its fans are 2.8 years older than the group average of 39.6.

Women make up 45.8% of the fan base, 3.9 percentage points fewer than the group average.

Compared with the other 5 objects in Convenience store, Kwik Trip fans stand out for their interest in Commonwealth Bank, Sitel and Lukoil.

Most fans live in Wisconsin, Minnesota, Illinois.

Top affinities include Commonwealth Bank, Sitel, Lukoil, with strongest over-indexing on Commonwealth Bank (103.22× the country average).

Demographically, the Kwik Trip audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

The typical Kwik Trip fan in United States is balanced, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Commonwealth Bank.

Category: Shopping · Type: Brand · Subtype: Convenience store

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
8.6M
in United States
Gender
45.8%♀
54.2% male
Age
42.4
average years
Country rank
#4070
among all objects in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Kwik Trip

45.8% are female, 54.2% are male, average age 42.4.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Kwik Trip audience in United States
MetricValue
Female45.8%
Male54.2%
Average age42.4
Estimated audience size8,595,727
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Kwik Trip audience in United States
Age bracketShare%
16-2415%
25-3419%
35-4418%
45-5419%
55+28%
Fig. 04

Worldwide distribution

98.9%

of the worldwide Kwik Trip audience comes from United States.

Worldwide audience distribution share by country for Kwik Trip
CountryShare
United States98.9%
Canada0.2%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kwik Trip customers by region in United States
#RegionReachAffinity×
01Wisconsin~4.5M30.85×
02Minnesota~2M14.61×
03Iowa~100K1.43×
04South Dakota~20K1.01×
05North Dakota~20K1.00×
06Vermont~9K0.58×
07Illinois~200K0.52×
08Rhode Island~10K0.48×
09Alaska~8K0.45×
10Hawaii~20K0.42×
11Delaware~10K0.42×
12New Hampshire~10K0.40×
13Maine~10K0.39×
14Wyoming~5K0.35×
15West Virginia~10K0.32×
16New Mexico~20K0.30×
17Idaho~10K0.28×
18Montana~8K0.27×
19Michigan~70K0.26×
20Mississippi~20K0.22×
21Connecticut~20K0.21×
22Nebraska~10K0.19×
23Arkansas~10K0.16×
24Nevada~10K0.15×
25Kansas~10K0.15×
26Oregon~20K0.14×
27Utah~10K0.13×
28Missouri~20K0.12×
29Maryland~20K0.12×
30Alabama~20K0.12×
31Louisiana~10K0.12×
32Kentucky~10K0.12×
33Oklahoma~10K0.12×
34Massachusetts~20K0.11×
35Indiana~20K0.11×
36South Carolina~20K0.11×
37Washington~20K0.09×
38Tennessee~20K0.09×
39Colorado~10K0.09×
40New Jersey~20K0.08×
41Arizona~20K0.08×
42Ohio~20K0.07×
43Georgia~20K0.07×
44North Carolina~20K0.07×
45Virginia~20K0.07×
46Pennsylvania~20K0.06×
47Texas~30K0.05×
48Florida~30K0.05×
49New York~20K0.05×
50California~40K0.04×
Fig. 06

Affinity by region

Affinity by region — Kwik Trip, United States
0.04×1.00×30.85×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kwik Trip audience vs. the country average
#·InterestCategoryAffinity×
01Commonwealth BankBusiness & Career103.22×
02SitelBusiness & Career64.87×
03LukoilCars & Mobility43.49×
04TexacoCars & Mobility36.36×
05Speedway LLCFood & Beverages22.68×
06CitgoCars & Mobility21.28×
07QuikTripShopping16.80×
08AmpmFood & Beverages12.43×
09Phillips 66Business & Career7.95×
10ExxonCars & Mobility7.61×
11Wawa Inc.Shopping7.48×
12Milwaukee BrewersSports6.57×
13Chevron CorporationHome & Garden6.38×
14Casey's General StoresFood & Beverages6.37×
15IowaTravel & Leisure6.28×
16SunocoCars & Mobility5.96×
17Circle KShopping5.68×
18SheetzCars & Mobility5.44×
197-ElevenShopping5.36×
20WisconsinTravel & Leisure3.95×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kwik Trip audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kwik Trip audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.55×
PatriotismCONSERVATISM1.22×
SustainabilityBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kwik Trip audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
Luxury OrientationPREMIUM0.82×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kwik Trip over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/kwik-trip-152036” · Methodology