A data profile of the people who buy, follow and care about KFC in India — modelled from more than twelve digital signal sources. KFC has an estimated audience of 5,969,968 people in India.
The average KFC fan in India is 30.4 years old, more male, and lives primarily in Tamil Nadu.
The audience is concentrated in Tamil Nadu, Karnataka, Maharashtra.
Top brand affinities include Peacemaker, Sex and the City, Sholay The Movie, with strongest over-indexing on Peacemaker (3.23× the country average).
Demographically, the KFC audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Urban Lifestyle, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical KFC fan in India is more male, around 30.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Peacemaker.
The key figures that characterise the KFC profile in India.
35.5% are female, 64.5% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 30.4 |
| Estimated audience size | 5,969,968 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 33% | |
| 30-39 | 19% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide KFC audience comes from India.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 5.8% |
| Japan | 4.2% |
Where the KFC audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~20K | 3.08× | |
| 02 | Tamil Nadu | ~300K | 2.31× | |
| 03 | Sikkim | ~5K | 1.89× | |
| 04 | Karnataka | ~300K | 1.76× | |
| 05 | Nagaland | ~7K | 1.61× | |
| 06 | Kerala | ~100K | 1.43× | |
| 07 | Punjab (region) | ~100K | 1.43× | |
| 08 | Telangana | ~100K | 1.29× | |
| 09 | Andhra Pradesh | ~80K | 1.09× | |
| 10 | Meghalaya | ~6K | 1.04× | |
| 11 | Uttarakhand | ~30K | 0.96× | |
| 12 | Haryana | ~70K | 0.95× | |
| 13 | Arunachal Pradesh | ~3K | 0.95× | |
| 14 | Manipur | ~7K | 0.94× | |
| 15 | Assam | ~60K | 0.92× | |
| 16 | Mizoram | ~4K | 0.90× | |
| 17 | Maharashtra | ~200K | 0.84× | |
| 18 | West Bengal | ~100K | 0.75× | |
| 19 | Himachal Pradesh | ~20K | 0.75× | |
| 20 | Gujarat | ~90K | 0.51× | |
| 21 | Uttar Pradesh | ~100K | 0.50× | |
| 22 | Chhattisgarh | ~20K | 0.48× | |
| 23 | Tripura | ~4K | 0.46× | |
| 24 | Jharkhand | ~20K | 0.43× | |
| 25 | Odisha | ~30K | 0.40× | |
| 26 | Jammu and Kashmir | ~10K | 0.37× | |
| 27 | Rajasthan | ~50K | 0.33× | |
| 28 | Bihar | ~40K | 0.32× | |
| 29 | Madhya Pradesh | ~30K | 0.29× |
The strongest cross-interests of the KFC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sholay The Movie | Movie / TV Show / Series | 5.50× | ||
| 02 | Taco Bell | Food & Beverages | 3.36× | ||
| 03 | Daredevil (film) | Movies & TV | 3.33× | ||
| 04 | Peacemaker | Movies & TV | 3.23× | ||
| 05 | Burger King | Food & Beverages | 2.92× | ||
| 06 | Subway | Food & Beverages | 2.59× | ||
| 07 | Pizza Hut | Food & Beverages | 2.48× | ||
| 08 | Barbeque Nation | Food & Beverages | 2.18× | ||
| 09 | Domino's Pizza | Food & Beverages | 2.12× | ||
| 10 | Zee Bangla | Movies & TV | 2.08× | ||
| 11 | McDonald's | Food & Beverages | 2.06× | ||
| 12 | Airtel | Technology & Electronics | 2.04× | ||
| 13 | Anandabazar Patrika | News | 1.91× | ||
| 14 | Yes Bank | Business & Career | 1.88× | ||
| 15 | OPPO | Technology & Electronics | 1.76× | ||
| 16 | Mamata Banerjee | Politics & Society | 1.61× | ||
| 17 | Sex and the City | Movies & TV | 1.60× | ||
| 18 | Cinema of West Bengal | Movies & TV | 1.60× | ||
| 19 | Easy (store) | Home & Garden | 1.59× | ||
| 20 | Delivery order | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.14× | |
| Tradition | CONSERVATISM | 1.08× | |
| Convenience Orientation | PREMIUM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Risk Appetite | THRILL | 0.82× | |
| Design Affinity | PREMIUM | 0.82× |
KFC's target market in India covers an estimated 5,969,968 people, concentrated in Tamil Nadu and Karnataka.
35.5% of the KFC audience are female, 64.5% are male, with an average age of 30.4 years.
KFC fans show strongest brand affinity for Peacemaker (3.23×), Sex and the City (1.6×), and Sholay The Movie (5.5×) over the country average.
KFC fans in India are most concentrated in Tamil Nadu (reach ~300K), Karnataka (reach ~300K), and Maharashtra (reach ~200K). These three regions account for the largest share of the active audience.
Beyond KFC itself, the audience over-indexes on Sex and the City (1.6×), Sholay The Movie (5.5×), Burger King (2.92×), and McDonald's (2.06×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for KFC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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