A data profile of the people who buy, follow and care about KFC in Mexico — modelled from more than twelve digital signal sources. KFC has an estimated audience of 5,848,412 people in Mexico.
The average KFC fan in Mexico is 32.1 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Distrito Federal.
Top brand affinities include Little Caesars, AZ Alkmaar, Twitch, with strongest over-indexing on Little Caesars (2.04× the country average).
Demographically, the KFC audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical KFC fan in Mexico is balanced, around 32.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Little Caesars.
The key figures that characterise the KFC profile in Mexico.
51.6% are female, 48.4% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 32.1 |
| Estimated audience size | 5,848,412 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide KFC audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 5.8% |
| Japan | 4.2% |
Where the KFC audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~2M | 2.31× | |
| 02 | Nuevo Leon | ~700K | 1.98× | |
| 03 | Jalisco | ~800K | 1.78× | |
| 04 | Guerrero | ~200K | 1.43× | |
| 05 | Morelos | ~100K | 1.41× | |
| 06 | Chihuahua | ~300K | 1.28× | |
| 07 | Coahuila de Zaragoza | ~200K | 1.24× | |
| 08 | Yucatan | ~100K | 1.23× | |
| 09 | Tamaulipas | ~200K | 1.12× | |
| 10 | Puebla | ~300K | 1.04× | |
| 11 | Guanajuato | ~300K | 1.03× | |
| 12 | Baja California | ~200K | 0.99× | |
| 13 | Distrito Federal | ~700K | 0.93× | |
| 14 | Aguascalientes | ~70K | 0.89× | |
| 15 | Michoacan de Ocampo | ~200K | 0.88× | |
| 16 | Hidalgo | ~100K | 0.81× | |
| 17 | Colima | ~30K | 0.76× | |
| 18 | Veracruz (state) | ~300K | 0.73× | |
| 19 | Nayarit | ~40K | 0.72× | |
| 20 | Chiapas | ~100K | 0.70× | |
| 21 | Campeche | ~30K | 0.68× | |
| 22 | Durango | ~50K | 0.67× | |
| 23 | Tlaxcala | ~40K | 0.57× | |
| 24 | Zacatecas | ~40K | 0.54× | |
| 25 | Baja California Sur | ~20K | 0.50× | |
| 26 | Oaxaca | ~80K | 0.49× | |
| 27 | Sinaloa | ~70K | 0.47× |
The strongest cross-interests of the KFC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AZ Alkmaar | Sports | 5.49× | ||
| 02 | Warcraft | Games | 3.35× | ||
| 03 | PlayStation Store | Games | 3.28× | ||
| 04 | Cheeseburger | Food & Beverages | 2.60× | ||
| 05 | Super Mario Bros. | Games | 2.57× | ||
| 06 | Buffalo Wild Wings | Food & Beverages | 2.18× | ||
| 07 | Fried chicken | Food & Beverages | 2.08× | ||
| 08 | Pizza Hut | Food & Beverages | 2.05× | ||
| 09 | Little Caesars | Food & Beverages | 2.04× | ||
| 10 | PC game | Games | 1.91× | ||
| 11 | FIFA (video game series) | Games | 1.86× | ||
| 12 | Gaming computer | Technology & Electronics | 1.84× | ||
| 13 | Carl's Jr. | Food & Beverages | 1.82× | ||
| 14 | McDonald's | Food & Beverages | 1.73× | ||
| 15 | Burger King | Food & Beverages | 1.70× | ||
| 16 | Subway | Food & Beverages | 1.67× | ||
| 17 | Wingstop | Food & Beverages | 1.65× | ||
| 18 | Twitch | Games | 1.60× | ||
| 19 | Movistar | Technology & Electronics | 1.54× | ||
| 20 | French fries | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.03× | |
| Social Media Usage | JOY | 1.03× | |
| Convenience Orientation | PREMIUM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Sustainability | BALANCE | 0.68× | |
| Community Orientation | OPEN | 0.69× |
KFC's target market in Mexico covers an estimated 5,848,412 people, concentrated in State of Mexico and Jalisco.
51.6% of the KFC audience are female, 48.4% are male, with an average age of 32.1 years.
KFC fans show strongest brand affinity for Little Caesars (2.04×), AZ Alkmaar (5.49×), and Twitch (1.6×) over the country average.
KFC fans in Mexico are most concentrated in State of Mexico (reach ~2M), Jalisco (reach ~800K), and Distrito Federal (reach ~700K). These three regions account for the largest share of the active audience.
Beyond KFC itself, the audience over-indexes on AZ Alkmaar (5.49×), Twitch (1.6×), Pizza Hut (2.05×), and Burger King (1.7×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for KFC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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