KFC Audience in Mexico
KFC has an estimated audience of 5,848,412 people in Mexico. 51.6% are female, 48.4% are male, average age 32.1. Top regions: State of Mexico, Jalisco, Nuevo Leon. Top brand affinities: Little Caesars, AZ Alkmaar, Twitch, Pizza Hut, Burger King.
The average KFC fan in Mexico is 32.1 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon. Top brand affinities include Little Caesars, AZ Alkmaar, Twitch, with strongest over-indexing on Little Caesars (2.04× the country average). Demographically, the KFC audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of KFC fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 32.1 |
| Estimated audience size | 5,848,412 |
Audience persona
The typical KFC fan in Mexico is balanced, around 32.1 years old, with strong Travelling tendencies and a notable affinity for Little Caesars.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,852,001 | 2.31× |
| Jalisco | 768,743 | 1.78× |
| Nuevo Leon | 694,514 | 1.98× |
| Distrito Federal | 681,340 | 0.89× |
| Puebla | 322,378 | 1.04× |
| Guanajuato | 285,029 | 1.03× |
| Tamaulipas | 271,738 | 1.39× |
| Chihuahua | 258,580 | 1.28× |
| Veracruz (state) | 251,342 | 0.73× |
| Baja California | 240,573 | 0.99× |
| Coahuila de Zaragoza | 217,688 | 1.24× |
| Guerrero | 212,629 | 1.43× |
| Michoacan de Ocampo | 177,942 | 0.88× |
| Yucatan | 149,142 | 1.23× |
| Morelos | 142,891 | 1.41× |
| Chiapas | 121,739 | 0.69× |
| Hidalgo | 114,697 | 0.81× |
| Oaxaca | 77,094 | 0.48× |
| Sinaloa | 71,892 | 0.46× |
| Aguascalientes | 65,889 | 0.89× |
| Durango | 53,321 | 0.66× |
| Nayarit | 40,008 | 0.71× |
| Zacatecas | 39,273 | 0.53× |
| Tlaxcala | 37,513 | 0.56× |
| Campeche | 30,007 | 0.67× |
| Colima | 28,301 | 0.75× |
| Baja California Sur | 22,260 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Little Caesars | 2.04× | Food & Beverages |
| AZ Alkmaar | 5.49× | Sports |
| Twitch | 1.6× | Games |
| Pizza Hut | 2.05× | Food & Beverages |
| Burger King | 1.7× | Food & Beverages |
| PlayStation Store | 3.28× | Games |
| PC game | 1.91× | Games |
| Cheeseburger | 2.6× | Food & Beverages |
| Subway | 1.67× | Food & Beverages |
| Gaming computer | 1.84× | Technology & Electronics |
| Super Mario Bros. | 2.57× | Games |
| Fried chicken | 2.08× | Food & Beverages |
| McDonald's | 1.73× | Food & Beverages |
| Movistar | 1.54× | Technology & Electronics |
| FIFA (video game series) | 1.86× | Games |
| French fries | 1.54× | Food & Beverages |
| Carl's Jr. | 1.82× | Food & Beverages |
| Warcraft | 3.35× | Games |
| Wingstop | 1.65× | Food & Beverages |
| World of Warcraft | 1.78× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.33 |
| Urban Lifestyle | OPEN | 1.31 |
| Spirituality | BALANCE | 1.14 |
| Risk Appetite | THRILL | 1.11 |
| Family Orientation | CONSERVATISM | 1.06 |
| Convenience Orientation | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 6.1% |
| Japan | 4.3% |
See KFC audiences in other countries
More Fast food restaurants audiences in Mexico
- Burger King (3,386,511)
- Pizza Hut (2,585,748)
- Subway (2,279,719)
- McDonald's (1,774,584)
- Hooters (804,536)
Frequently asked questions
How many fans does KFC have in Mexico?
KFC has an estimated audience of 5,848,412 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of KFC fans?
51.6% of KFC fans are female, 48.4% are male, with an average age of 32.1 years.
Which brands do KFC fans like most?
KFC fans show strongest brand affinity for Little Caesars (2.04×), AZ Alkmaar (5.49×), and Twitch (1.6×) over the country average.
Where do KFC fans live in Mexico?
KFC fans in Mexico are most concentrated in State of Mexico (reach 1,852,001), Jalisco (reach 768,743), and Nuevo Leon (reach 694,514). These three regions account for the largest share of the active audience.
What other brands do KFC fans also like?
Beyond KFC itself, the audience over-indexes on AZ Alkmaar (5.49×), Twitch (1.6×), Pizza Hut (2.05×), and Burger King (1.7×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for KFC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.