Rascasse Audience Intelligence

Tom Thumb Audience in United States

A data profile of the people who buy, follow and care about Tom Thumb in United States — modelled from more than twelve digital signal sources. Tom Thumb has an estimated audience of 647,420 people in United States.

#205among Fictional Character in United States#706in Literature

The average Tom Thumb fan in United States is 42.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Arizona.

Top brand affinities include Fred Meyer, Kroger, World Bank, with strongest over-indexing on Fred Meyer (17.03× the country average).

Demographically, the Tom Thumb audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tom Thumb fan in United States is more female, around 42.2 years old, with strong Spirituality tendencies and a notable affinity for Fred Meyer.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tom Thumb profile in United States.

Audience size
647K
in United States
Gender
59.3%♀
40.7% male
Age
42.2
average years
Country rank
#31367
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tom Thumb fans

59.3% are female, 40.7% are male, average age 42.2.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Tom Thumb audience in United States
MetricValue
Female59.3%
Male40.7%
Average age42.2
Estimated audience size647,420
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Tom Thumb audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3921%
40-4922%
50+27%
Fig. 04

Worldwide distribution

62.9%

of the worldwide Tom Thumb audience comes from United States.

Worldwide audience distribution share by country for Tom Thumb
CountryShare
United States62.9%
Italy12.0%
Spain9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tom Thumb audience in United States is strongest.

Fig. 05

Top regions by affinity

Tom Thumb fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K29.93×
02Florida~100K3.14×
03Arizona~20K1.82×
04Alabama~10K1.72×
05Oklahoma~5K0.75×
06Louisiana~5K0.63×
07Iowa~3K0.62×
08Alaska<1K0.61×
09Vermont<1K0.59×
10North Dakota<1K0.57×
11Arkansas~3K0.55×
12South Dakota<1K0.55×
13Minnesota~5K0.53×
14Mississippi~3K0.52×
15Montana<1K0.52×
16Delaware<1K0.49×
17Rhode Island<1K0.48×
18Washington, District of Columbia<1K0.47×
19Kansas~2K0.46×
20West Virginia~1K0.46×
21New Hampshire~1K0.46×
22Maine~1K0.46×
23Washington~6K0.45×
24Hawaii~1K0.45×
25Nebraska~1K0.44×
26Idaho~1K0.44×
27New Mexico~1K0.43×
28Tennessee~5K0.42×
29Connecticut~2K0.40×
30Missouri~4K0.39×
31Colorado~4K0.37×
32Oregon~3K0.37×
33Kentucky~3K0.36×
34Virginia~5K0.35×
35Massachusetts~4K0.35×
36Wisconsin~3K0.35×
37Utah~2K0.35×
38Indiana~4K0.34×
39Illinois~7K0.33×
40Georgia~6K0.33×
41South Carolina~3K0.33×
42Nevada~2K0.33×
43North Carolina~6K0.32×
44New York~10K0.31×
45Pennsylvania~6K0.30×
46Ohio~6K0.29×
47Maryland~3K0.29×
48Michigan~5K0.28×
49New Jersey~4K0.27×
50California~20K0.26×
Fig. 06

Affinity by region

Affinity by region — Tom Thumb, United States
0.26×1.00×29.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tom Thumb audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tom Thumb audience
#·InterestCategoryAffinity×
01World BankPolitics & Society20.48×
02Fred MeyerShopping17.03×
03FIFA Club World CupSports12.33×
04Dallas StarsSports8.21×
05Dallas MavericksSports5.41×
06KrogerFood & Beverages4.43×
07WegmansShopping4.36×
08PublixShopping4.28×
09MeijerShopping4.03×
107-ElevenShopping3.69×
11American AirlinesTravel & Leisure2.88×
12FIFA World CupSports2.27×
13WineFood & Beverages2.10×
14Beauty salonsBeauty & Wellness2.05×
15WalmartShopping1.96×
16RecipesFood & Beverages1.92×
17Alcoholic beveragesFood & Beverages1.91×
18CookingFood & Beverages1.77×
19Home improvementHome & Garden1.76×
20XInternet & Social Media1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tom Thumb audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tom Thumb audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.65×
IndulgenceJOY1.62×
Urban LifestyleOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tom Thumb audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.56×
MindfulnessBALANCE0.70×
Early Adopter MentalityPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tom Thumb have in United States?

Tom Thumb has an estimated audience of 647,420 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Tom Thumb fans?

59.3% of Tom Thumb fans are female, 40.7% are male, with an average age of 42.2 years.

03

Which brands do Tom Thumb fans like most?

Tom Thumb fans show strongest brand affinity for Fred Meyer (17.03×), Kroger (4.43×), and World Bank (20.48×) over the country average.

04

Where do Tom Thumb fans live in United States?

Tom Thumb fans in United States are most concentrated in Texas (reach ~500K), Florida (reach ~100K), and Arizona (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tom Thumb fans also like?

Beyond Tom Thumb itself, the audience over-indexes on Kroger (4.43×), World Bank (20.48×), Publix (4.28×), and American Airlines (2.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tom Thumb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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