New Look Audience in Germany
New Look has an estimated audience of 952,754 people in Germany. 73.0% are female, 27.0% are male, average age 30.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Secret Escapes, Bonprix, Allegro (auction website), JYSK, Kaufland.
The average New Look fan in Germany is 30.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Secret Escapes, Bonprix, Allegro (auction website), with strongest over-indexing on Secret Escapes (20.45× the country average). Demographically, the New Look audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Individualism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of New Look fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 30.0 |
| Estimated audience size | 952,754 |
Audience persona
The typical New Look fan in Germany is more female, around 30.0 years old, with strong Individualism tendencies and a notable affinity for Secret Escapes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 244,632 | 1.17× |
| Bayern | 158,230 | 1.03× |
| Baden-Württemberg | 150,417 | 1.16× |
| Niedersachsen | 109,525 | 1.18× |
| Hessen | 87,320 | 1.2× |
| Rheinland-Pfalz | 63,837 | 1.34× |
| Berlin | 48,951 | 1.15× |
| Schleswig-Holstein | 32,497 | 0.95× |
| Sachsen | 30,900 | 0.66× |
| Hamburg | 25,286 | 1.17× |
| Brandenburg | 20,427 | 0.69× |
| Mecklenburg-Vorpommern | 17,052 | 0.94× |
| Sachsen-Anhalt | 15,742 | 0.64× |
| Thüringen | 14,389 | 0.59× |
| Bremen | 11,042 | 1.36× |
| Saarland | 8,934 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Secret Escapes | 20.45× | Travel & Leisure |
| Bonprix | 8.9× | Shopping |
| Allegro (auction website) | 17.37× | Shopping |
| JYSK | 7.92× | Home & Garden |
| Kaufland | 4.94× | Shopping |
| Tally Weijl | 19.69× | Fashion & Accessoires |
| Euphoria | 4.82× | Movies & TV |
| Elle Fanning | 16.16× | Movies & TV |
| Varna | 20.73× | Travel & Leisure |
| Casual Look | 19.26× | Fashion & Accessoires |
| Pepco | 15.76× | Fashion & Accessoires |
| otoMoto.pl | 15.66× | Cars & Mobility |
| Sofia | 16.64× | Travel & Leisure |
| Improvisational theatre | 19.78× | Arts & Culture |
| Primark | 4.4× | Shopping |
| F&F | 20.79× | Fashion & Accessoires |
| Jessica Alba | 11.88× | Movies & TV |
| Twin Peaks | 15.7× | Movies & TV |
| Bulgaria | 5.76× | Travel & Leisure |
| DeeZee | 32.37× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.33 |
| Luxury Orientation | PREMIUM | 1.59 |
| Sustainability | BALANCE | 1.53 |
| Creativity | OPEN | 1.46 |
| Design Affinity | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 72.7% |
| Germany | 6.5% |
| France | 3.1% |
See New Look audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does New Look have in Germany?
New Look has an estimated audience of 952,754 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New Look fans?
73.0% of New Look fans are female, 27.0% are male, with an average age of 30.0 years.
Which brands do New Look fans like most?
New Look fans show strongest brand affinity for Secret Escapes (20.45×), Bonprix (8.9×), and Allegro (auction website) (17.37×) over the country average.
Where do New Look fans live in Germany?
New Look fans in Germany are most concentrated in Nordrhein-Westfalen (reach 244,632), Bayern (reach 158,230), and Baden-Württemberg (reach 150,417). These three regions account for the largest share of the active audience.
What other brands do New Look fans also like?
Beyond New Look itself, the audience over-indexes on Bonprix (8.9×), Allegro (auction website) (17.37×), JYSK (7.92×), and Kaufland (4.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Look. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.