Top 49 Mainstream fashions in United Kingdom
This curated ranking covers the 49 largest mainstream fashions in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. River Island, New Look and Superdry. lead the list with a combined estimated audience of 25,407,366 people. Across all 49 entries the average audience size is 796,791, and the largest, River Island, reaches around 11,708,797 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each mainstream fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  River Island |
11,708,797 | 65.8% | Mainstream fashion | Fashion & Accessoires |
| 2 |  New Look |
11,068,695 | 71.8% | Mainstream fashion | Fashion & Accessoires |
| 3 |  Superdry. |
2,629,874 | 20.0% | Mainstream fashion | Fashion & Accessoires |
| 4 |  Banana Republic |
1,629,362 | 4.6% | Mainstream fashion | Fashion & Accessoires |
| 5 |  Abercrombie & Fitch |
1,593,104 | 8.2% | Mainstream fashion | Fashion & Accessoires |
| 6 |  Max Mara |
1,442,649 | 5.6% | Mainstream fashion | Fashion & Accessoires |
| 7 |  Miss Selfridge |
1,426,755 | 86.7% | Mainstream fashion | Fashion & Accessoires |
| 8 |  American Eagle Outfitters |
1,296,699 | 4.8% | Mainstream fashion | Fashion & Accessoires |
| 9 |  Pull & Bear |
1,112,405 | 12.4% | Mainstream fashion | Fashion & Accessoires |
| 10 |  Boden (clothing) |
572,624 | 38.1% | Mainstream fashion | Fashion & Accessoires |
| 11 |  Pepe Jeans |
540,664 | 4.1% | Mainstream fashion | Fashion & Accessoires |
| 12 |  Quiksilver |
474,847 | 5.0% | Mainstream fashion | Fashion & Accessoires |
| 13 |  Guess (clothing) |
434,129 | 3.4% | Mainstream fashion | Fashion & Accessoires |
| 14 |  JACK & JONES |
430,986 | 9.4% | Mainstream fashion | Fashion & Accessoires |
| 15 |  Bench (British clothing brand) |
353,215 | 3.9% | Mainstream fashion | Fashion & Accessoires |
| 16 |  UNITED COLORS OF BENETTON |
304,520 | 4.2% | Mainstream fashion | Fashion & Accessoires |
| 17 |  Ben Sherman |
299,250 | 26.7% | Mainstream fashion | Fashion & Accessoires |
| 18 |  Desigual |
246,811 | 2.0% | Mainstream fashion | Fashion & Accessoires |
| 19 |  Levi Strauss |
240,653 | 7.0% | Mainstream fashion | Fashion & Accessoires |
| 20 |  Marco Polo |
201,247 | 1.9% | Mainstream fashion | Fashion & Accessoires |
| 21 |  Scotch and Soda (clothing) |
172,115 | 4.9% | Mainstream fashion | Fashion & Accessoires |
| 22 |  Gina Tricot |
130,748 | 1.1% | Mainstream fashion | Fashion & Accessoires |
| 23 |  JOOP! |
120,887 | 4.4% | Mainstream fashion | Fashion & Accessoires |
| 24 |  Etnies |
101,853 | 8.8% | Mainstream fashion | Fashion & Accessoires |
| 25 |  Pierre Cardin |
97,295 | 1.3% | Mainstream fashion | Fashion & Accessoires |
| 26 |  Replay |
63,647 | 2.8% | Mainstream fashion | Fashion & Accessoires |
| 27 |  Armedangels |
54,614 | 2.6% | Mainstream fashion | Fashion & Accessoires |
| 28 |  Tom Tailor |
53,235 | 0.9% | Mainstream fashion | Fashion & Accessoires |
| 29 |  Cheap Monday |
42,796 | 7.8% | Mainstream fashion | Fashion & Accessoires |
| 30 |  Esprit |
33,402 | 1.5% | Mainstream fashion | Fashion & Accessoires |
| 31 |  Street One |
28,497 | 0.5% | Mainstream fashion | Fashion & Accessoires |
| 32 |  BONITA |
22,786 | 1.0% | Mainstream fashion | Fashion & Accessoires |
| 33 |  Giesswein |
19,996 | 1.2% | Mainstream fashion | Fashion & Accessoires |
| 34 |  bogner |
19,909 | 1.8% | Mainstream fashion | Fashion & Accessoires |
| 35 |  Joe’s Jeans |
13,566 | 5.3% | Mainstream fashion | Fashion & Accessoires |
| 36 |  Eterna |
12,848 | 1.9% | Mainstream fashion | Fashion & Accessoires |
| 37 |  LIEBESKIND BERLIN |
9,568 | 1.7% | Mainstream fashion | Fashion & Accessoires |
| 38 |  CINCH JEANS |
9,375 | 3.0% | Mainstream fashion | Fashion & Accessoires |
| 39 |  Lucky Brand |
7,655 | 0.5% | Mainstream fashion | Fashion & Accessoires |
| 40 |  Hudson Jeans |
6,456 | 3.3% | Mainstream fashion | Fashion & Accessoires |
| 41 |  Mexx |
5,921 | 0.8% | Mainstream fashion | Fashion & Accessoires |
| 42 |  Trigema |
2,406 | 0.1% | Mainstream fashion | Fashion & Accessoires |
| 43 |  Hollister Co. |
1,661 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 44 |  VF Corporation |
1,511 | 0.1% | Mainstream fashion | Fashion & Accessoires |
| 45 |  Marni (clothing) |
1,480 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 46 |  Tally Weijl |
698 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 47 |  Mavi Jeans |
297 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 48 |  S.Oliver |
210 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 49 |  NAF NAF Paris |
42 | 0.4% | Mainstream fashion | Fashion & Accessoires |
Frequently asked questions
How is this Top 49 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest mainstream fashion in United Kingdom?
River Island currently leads with an estimated audience of 11,708,797 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.