Top 49 Mainstream fashions in United Kingdom

How to read this list

Rank

Position in the Top 49, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in United Kingdom who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in United Kingdom. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in United Kingdom, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in United Kingdom. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	River Island	11M	62.9%	38.1	79.6%	Mainstream fashion
2	New Look	11M	70.2%	37.3	82.8%	Mainstream fashion
3	Superdry.	2.6M	19.6%	36.3	68.8%	Mainstream fashion
4	Banana Republic	1.6M	4.5%	37.1	77.3%	Mainstream fashion
5	Abercrombie & Fitch	1.6M	8.0%	37.7	75.5%	Mainstream fashion
6	Max Mara	1.4M	5.5%	37.6	74.0%	Mainstream fashion
7	American Eagle Outfitters	1.2M	4.7%	37.6	75.6%	Mainstream fashion
8	Pull & Bear	1.1M	12.3%	38.6	74.9%	Mainstream fashion
9	Hollister Co.	1M	7.9%	37.2	68.4%	Mainstream fashion
10	Boden (clothing)	565k	37.4%	41.4	73.5%	Mainstream fashion
11	Pepe Jeans	536k	4.1%	37.5	55.7%	Mainstream fashion
12	Quiksilver	473k	6.6%	36.9	46.8%	Mainstream fashion
13	Guess (clothing)	433k	3.2%	40.7	74.4%	Mainstream fashion
14	JACK & JONES	433k	9.2%	36.4	58.5%	Mainstream fashion
15	Bench (British clothing brand)	353k	3.9%	35.1	87.4%	Mainstream fashion
16	Ben Sherman	310k	26.9%	48.9	22.8%	Mainstream fashion
17	Desigual	245k	2.0%	42.3	92.4%	Mainstream fashion
18	Levi Strauss	242k	7.8%	35.8	56.5%	Mainstream fashion
19	UNITED COLORS OF BENETTON	223k	3.0%	35.5	68.5%	Mainstream fashion
20	Marco Polo	196k	1.8%	40.8	49.6%	Mainstream fashion
21	Scotch and Soda (clothing)	181k	4.5%	34.1	52.3%	Mainstream fashion
22	JOOP!	143k	5.0%	41.5	42.8%	Mainstream fashion
23	Gina Tricot	137k	1.1%	35.0	73.2%	Mainstream fashion
24	Etnies	100k	8.8%	36.0	40.3%	Mainstream fashion
25	Pierre Cardin	96k	1.6%	39.0	58.2%	Mainstream fashion

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Frequently asked questions

How is this Top 49 list compiled?

Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mainstream fashion in United Kingdom?

River Island currently leads with an estimated audience of 11M people in United Kingdom.

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