Top 18 Fashion blogs in United Kingdom
This curated ranking covers the 18 largest fashion blogs in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Who, What, Wear, HYPEBEAST and Refinery29 lead the list with a combined estimated audience of 742,446 people. Across all 18 entries the average audience size is 49,532, and the largest, Who, What, Wear, reaches around 588,966 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each fashion blog, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Who, What, Wear |
588,966 | 12.0% | Fashion blog | Fashion & Accessoires |
| 2 |  HYPEBEAST |
106,561 | 3.2% | Fashion blog | Fashion & Accessoires |
| 3 |  Refinery29 |
46,919 | 5.8% | Fashion blog | Fashion & Accessoires |
| 4 |  The Sartorialist |
41,038 | 5.1% | Fashion blog | Fashion & Accessoires |
| 5 |  Highsnobiety |
40,038 | 1.9% | Fashion blog | Fashion & Accessoires |
| 6 |  The Man Repeller |
20,519 | 1.1% | Fashion blog | Fashion & Accessoires |
| 7 |  Lookbook.nu |
16,442 | 11.2% | Fashion blog | Fashion & Accessoires |
| 8 |  Polyvore |
7,804 | 6.9% | Fashion blog | Fashion & Accessoires |
| 9 |  Song of Style |
5,353 | 0.7% | Fashion blog | Fashion & Accessoires |
| 10 |  stylefruits Wohnen |
4,690 | 1.7% | Fashion blog | Fashion & Accessoires |
| 11 |  Burda Style |
3,278 | 0.3% | Fashion blog | Fashion & Accessoires |
| 12 |  The Blonde Salad |
2,881 | 0.2% | Fashion blog | Fashion & Accessoires |
| 13 |  Style Scrapbook |
2,581 | 6.7% | Fashion blog | Fashion & Accessoires |
| 14 |  HelloGiggles |
2,504 | 5.3% | Fashion blog | Fashion & Accessoires |
| 15 |  Jezebel |
1,718 | 0.4% | Fashion blog | Fashion & Accessoires |
| 16 |  goFeminin.de |
180 | 0.5% | Fashion blog | Fashion & Accessoires |
| 17 |  WUNDERWEIB |
95 | 0.2% | Fashion blog | Fashion & Accessoires |
| 18 |  Frauenzimmer.de |
23 | 2.4% | Fashion blog | Fashion & Accessoires |
Frequently asked questions
How is this Top 18 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each fashion blog by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion blog in United Kingdom?
Who, What, Wear currently leads with an estimated audience of 588,966 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.