Costco Target Market in Germany
A data profile of the people who buy, follow and care about Costco in Germany — modelled from more than twelve digital signal sources. Costco has an estimated audience of 85,980 people in Germany.
The average Costco fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Temu, Walmart, Axilla, with strongest over-indexing on Temu (46.03× the country average).
Demographically, the Costco audience skews more female with an average age of 34.8, and over-indexes on personality traits such as DIY Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Costco fan in Germany is more female, around 34.8 years old, with strong DIY Mentality tendencies and a notable affinity for Temu.
At a glance
The key figures that characterise the Costco profile in Germany.
Search interest · 12-month trend
Customer demographics of Costco
61.7% are female, 38.3% are male, average age 34.8.
Gender split
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 34.8 |
| Estimated audience size | 85,980 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Costco audience comes from Germany.
| Country | Share |
|---|---|
| United States | 53.1% |
| United Kingdom | 8.0% |
| Canada | 5.8% |
Geography
Where the Costco audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~7K | 1.70× | |
| 02 | Hessen | ~10K | 1.67× | |
| 03 | Berlin | ~5K | 1.33× | |
| 04 | Baden-Württemberg | ~10K | 1.29× | |
| 05 | Bayern | ~20K | 1.15× | |
| 06 | Hamburg | ~2K | 1.07× | |
| 07 | Bremen | <1K | 1.03× | |
| 08 | Nordrhein-Westfalen | ~20K | 1.00× | |
| 09 | Saarland | ~1K | 0.99× | |
| 10 | Schleswig-Holstein | ~3K | 0.82× | |
| 11 | Niedersachsen | ~7K | 0.81× | |
| 12 | Brandenburg | ~2K | 0.76× | |
| 13 | Thüringen | ~2K | 0.71× | |
| 14 | Sachsen | ~3K | 0.66× | |
| 15 | Sachsen-Anhalt | ~1K | 0.63× | |
| 16 | Mecklenburg-Vorpommern | <1K | 0.61× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Costco audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walmart | Shopping | 89.44× | ||
| 02 | Axilla | Health | 59.73× | ||
| 03 | Temu | Shopping | 46.03× | ||
| 04 | Instacart | Internet & Social Media | 45.32× | ||
| 05 | Target Corporation | Shopping | 18.43× | ||
| 06 | Bottled water | Food & Beverages | 17.88× | ||
| 07 | Mortgage calculator | Home & Garden | 13.61× | ||
| 08 | Gerolsteiner | Food & Beverages | 9.48× | ||
| 09 | Etsy | Fashion & Accessoires | 6.94× | ||
| 10 | Drill | Home & Garden | 6.24× | ||
| 11 | Lawn mower | Home & Garden | 6.17× | ||
| 12 | Agricultural engineering | Business & Career | 5.94× | ||
| 13 | Power tool | Home & Garden | 5.37× | ||
| 14 | Starter home | Home & Garden | 5.26× | ||
| 15 | First-time home buyer grant | Home & Garden | 5.10× | ||
| 16 | Wrench | Home & Garden | 4.80× | ||
| 17 | Hardware store | Home & Garden | 3.21× | ||
| 18 | EBay | Shopping | 2.62× | ||
| 19 | AutoScout24 | Cars & Mobility | 2.52× | ||
| 20 | Bild | News | 1.67× |
Personality of the Costco audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.92× | |
| Patriotism | CONSERVATISM | 1.41× | |
| Quality Awareness | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.42× | |
| Mindfulness | BALANCE | 0.49× | |
| Travelling | THRILL | 0.54× |
Frequently asked questions
Who is Costco's target market in Germany?
Costco's target market in Germany covers an estimated 85,980 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Costco customers?
61.7% of the Costco audience are female, 38.3% are male, with an average age of 34.8 years.
Which brands do Costco fans like most?
Costco fans show strongest brand affinity for Temu (46.03×), Walmart (89.44×), and Axilla (59.73×) over the country average.
Where do Costco fans live in Germany?
Costco fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~20K), Bayern (reach ~20K), and Baden-Württemberg (reach ~10K). These three regions account for the largest share of the active audience.
What other brands do Costco fans also like?
Beyond Costco itself, the audience over-indexes on Walmart (89.44×), Axilla (59.73×), Target Corporation (18.43×), and Mortgage calculator (13.61×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Supermarket audiences in Germany
See Costco audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Costco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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