Costco Audience in Germany
Costco has an estimated audience of 586,228 people in Germany. 61.7% are female, 38.3% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Temu, Walmart, Axilla, Mortgage calculator, Target Corporation.
The average Costco fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Temu, Walmart, Axilla, with strongest over-indexing on Temu (46.03× the country average). Demographically, the Costco audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Costco fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 34.8 |
| Estimated audience size | 586,228 |
Audience persona
The typical Costco fan in Germany is more female, around 34.8 years old, with strong Design Affinity tendencies and a notable affinity for Temu.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 148,164 | 1× |
| Bayern | 133,875 | 1.23× |
| Baden-Württemberg | 103,621 | 1.12× |
| Hessen | 91,959 | 1.78× |
| Rheinland-Pfalz | 57,697 | 1.7× |
| Niedersachsen | 52,865 | 0.8× |
| Berlin | 45,048 | 1.49× |
| Sachsen | 21,218 | 0.64× |
| Schleswig-Holstein | 20,248 | 0.83× |
| Hamburg | 18,304 | 1.19× |
| Brandenburg | 14,659 | 0.7× |
| Thüringen | 10,330 | 0.6× |
| Sachsen-Anhalt | 9,425 | 0.54× |
| Saarland | 6,981 | 0.84× |
| Mecklenburg-Vorpommern | 6,655 | 0.51× |
| Bremen | 6,069 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Temu | 46.03× | Shopping |
| Walmart | 89.44× | Shopping |
| Axilla | 59.73× | Health |
| Mortgage calculator | 13.61× | Home & Garden |
| Target Corporation | 18.43× | Shopping |
| Etsy | 6.94× | Fashion & Accessoires |
| Bottled water | 17.88× | Food & Beverages |
| Drill | 6.24× | Home & Garden |
| Instacart | 45.32× | Internet & Social Media |
| EBay | 2.62× | Shopping |
| Starter home | 5.26× | Home & Garden |
| Power tool | 5.37× | Home & Garden |
| Agricultural engineering | 5.94× | Business & Career |
| AutoScout24 | 2.52× | Cars & Mobility |
| Lawn mower | 6.17× | Home & Garden |
| Hardware store | 3.21× | Home & Garden |
| First-time home buyer grant | 5.1× | Home & Garden |
| Wrench | 4.8× | Home & Garden |
| Gerolsteiner | 9.48× | Food & Beverages |
| Bild | 1.67× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.17 |
| DIY Mentality | THRILL | 1.92 |
| Sustainability | BALANCE | 1.73 |
| Urban Lifestyle | OPEN | 1.57 |
| Luxury Orientation | PREMIUM | 1.51 |
| Individualism | JOY | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.8% |
| United Kingdom | 8.0% |
| Canada | 5.8% |
See Costco audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Costco have in Germany?
Costco has an estimated audience of 586,228 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Costco fans?
61.7% of Costco fans are female, 38.3% are male, with an average age of 34.8 years.
Which brands do Costco fans like most?
Costco fans show strongest brand affinity for Temu (46.03×), Walmart (89.44×), and Axilla (59.73×) over the country average.
Where do Costco fans live in Germany?
Costco fans in Germany are most concentrated in Nordrhein-Westfalen (reach 148,164), Bayern (reach 133,875), and Baden-Württemberg (reach 103,621). These three regions account for the largest share of the active audience.
What other brands do Costco fans also like?
Beyond Costco itself, the audience over-indexes on Walmart (89.44×), Axilla (59.73×), Mortgage calculator (13.61×), and Target Corporation (18.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Costco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.