Sonderpreis Baumarkt Audience in Germany
Sonderpreis Baumarkt has an estimated audience of 7,038,025 people in Germany. 53.8% are female, 46.2% are male, average age 42.3. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Obi (store), Hardware store, Handball-Bundesliga, Satire, Hornbach.
The average Sonderpreis Baumarkt fan in Germany is 42.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Obi (store), Hardware store, Handball-Bundesliga, with strongest over-indexing on Obi (store) (4.26× the country average). Demographically, the Sonderpreis Baumarkt audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Demographics of Sonderpreis Baumarkt fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 42.3 |
| Estimated audience size | 7,038,025 |
Audience persona
The typical Sonderpreis Baumarkt fan in Germany is balanced, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Obi (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,637,502 | 2.29× |
| Nordrhein-Westfalen | 1,106,694 | 0.71× |
| Niedersachsen | 878,604 | 1.26× |
| Sachsen | 671,150 | 1.91× |
| Baden-Württemberg | 588,403 | 0.6× |
| Thüringen | 508,542 | 2.79× |
| Hessen | 307,857 | 0.56× |
| Sachsen-Anhalt | 281,861 | 1.52× |
| Brandenburg | 257,251 | 1.16× |
| Rheinland-Pfalz | 160,302 | 0.45× |
| Schleswig-Holstein | 122,924 | 0.48× |
| Berlin | 115,104 | 0.36× |
| Mecklenburg-Vorpommern | 104,039 | 0.76× |
| Hamburg | 51,318 | 0.32× |
| Bremen | 42,130 | 0.69× |
| Saarland | 12,893 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obi (store) | 4.26× | Shopping |
| Hardware store | 4.98× | Home & Garden |
| Handball-Bundesliga | 9.6× | Sports |
| Satire | 5.22× | Literature |
| Hornbach | 2.83× | Shopping |
| Tagesschau | 2.06× | Movies & TV |
| German television comedy | 5.97× | Movies & TV |
| Western Union | 3.72× | Business & Career |
| Netto Marken-Discount | 1.98× | Shopping |
| Bauhaus | 1.94× | Shopping |
| RTL Television | 2.67× | Movies & TV |
| Transfermarkt | 2.21× | Sports |
| Bedroom furniture | 3.67× | Home & Garden |
| Family | 1.54× | Kids & Family |
| REWE | 1.59× | Shopping |
| Freeware | 1.95× | Technology & Electronics |
| Ornamental plant | 2.61× | Home & Garden |
| Allgäu | 4.23× | Travel & Leisure |
| Headphones | 3.64× | Technology & Electronics |
| Hygiene | 2.12× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.37 |
| Family Orientation | CONSERVATISM | 1.08 |
| Convenience Orientation | PREMIUM | 1.06 |
| Indulgence | JOY | 1.04 |
| Sports Activity | POWER | 1.04 |
| Design Affinity | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.7% |
| Austria | 0.3% |
| Netherlands | 0.3% |
See Sonderpreis Baumarkt audiences in other countries
More Hardware store audiences in Germany
- Obi (store) (19,461,870)
- Bauhaus (16,532,923)
- Globus Baumarkt (14,781,981)
- Hornbach (13,881,067)
- Hagebaumarkt (8,824,387)
Frequently asked questions
How many fans does Sonderpreis Baumarkt have in Germany?
Sonderpreis Baumarkt has an estimated audience of 7,038,025 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Sonderpreis Baumarkt fans?
53.8% of Sonderpreis Baumarkt fans are female, 46.2% are male, with an average age of 42.3 years.
Which brands do Sonderpreis Baumarkt fans like most?
Sonderpreis Baumarkt fans show strongest brand affinity for Obi (store) (4.26×), Hardware store (4.98×), and Handball-Bundesliga (9.6×) over the country average.
Where do Sonderpreis Baumarkt fans live in Germany?
Sonderpreis Baumarkt fans in Germany are most concentrated in Bayern (reach 2,637,502), Nordrhein-Westfalen (reach 1,106,694), and Niedersachsen (reach 878,604). These three regions account for the largest share of the active audience.
What other brands do Sonderpreis Baumarkt fans also like?
Beyond Sonderpreis Baumarkt itself, the audience over-indexes on Hardware store (4.98×), Handball-Bundesliga (9.6×), Satire (5.22×), and Hornbach (2.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sonderpreis Baumarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.