Rascasse Audience Intelligence

Sonderpreis Baumarkt Target Market in Germany

A data profile of the people who buy, follow and care about Sonderpreis Baumarkt in Germany — modelled from more than twelve digital signal sources. Sonderpreis Baumarkt has an estimated audience of 7,207,804 people in Germany.

#7among Hardware store in Germany#89among Brand in Germany#48in Shopping

The average Sonderpreis Baumarkt fan in Germany is 42.2 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Obi (store), Hornbach, Hardware store, with strongest over-indexing on Obi (store) (4.13× the country average).

Demographically, the Sonderpreis Baumarkt audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sonderpreis Baumarkt fan in Germany is balanced, around 42.2 years old, with strong DIY Mentality tendencies and a notable affinity for Obi (store).

Category: Shopping · Type: Brand · Subtype: Hardware store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sonderpreis Baumarkt profile in Germany.

Audience size
7.2M
in Germany
Gender
50.5%♀
49.5% male
Age
42.2
average years
Country rank
#606
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sonderpreis Baumarkt

50.5% are female, 49.5% are male, average age 42.2.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Sonderpreis Baumarkt audience in Germany
MetricValue
Female50.5%
Male49.5%
Average age42.2
Estimated audience size7,207,804
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Sonderpreis Baumarkt audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4926%
50+23%
Fig. 04

Worldwide distribution

98.7%

of the worldwide Sonderpreis Baumarkt audience comes from Germany.

Worldwide audience distribution share by country for Sonderpreis Baumarkt
CountryShare
Germany98.7%
Netherlands0.3%
Austria0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sonderpreis Baumarkt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sonderpreis Baumarkt customers by region in Germany
#RegionReachAffinity×
01Thüringen~500K2.82×
02Bayern~2.5M2.08×
03Sachsen~600K1.85×
04Sachsen-Anhalt~300K1.61×
05Niedersachsen~900K1.27×
06Brandenburg~300K1.20×
07Mecklenburg-Vorpommern~100K0.81×
08Bremen~50K0.80×
09Nordrhein-Westfalen~1M0.73×
10Baden-Württemberg~600K0.60×
11Schleswig-Holstein~100K0.54×
12Hessen~300K0.51×
13Rheinland-Pfalz~200K0.47×
14Berlin~100K0.32×
15Hamburg~40K0.28×
16Saarland~20K0.21×
Fig. 06

Affinity by region

Affinity by region — Sonderpreis Baumarkt, Germany
0.21×1.00×2.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sonderpreis Baumarkt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sonderpreis Baumarkt audience
#·InterestCategoryAffinity×
01Hardware storeHome & Garden5.57×
02HellwegHome & Garden5.37×
03HornbachShopping4.68×
04Bedroom furnitureHome & Garden4.47×
05Obi (store)Shopping4.13×
06Lawn mowerHome & Garden3.77×
07WürthHome & Garden3.26×
08toom BaumarktShopping2.83×
09Garden furnitureHome & Garden2.80×
10Ornamental plantHome & Garden2.73×
11EssoCars & Mobility2.63×
12WoolworthsShopping2.25×
13Efficient energy useTechnology & Electronics2.17×
14Netto Marken-DiscountShopping2.14×
15NatureHome & Garden1.97×
16VacationsTravel & Leisure1.88×
17KauflandShopping1.85×
18FamilyKids & Family1.73×
19KitchenHome & Garden1.54×
20Müller (company)Food & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sonderpreis Baumarkt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sonderpreis Baumarkt audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.51×
PatriotismCONSERVATISM1.38×
Need for SecurityCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sonderpreis Baumarkt audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Sports ActivityPOWER0.83×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sonderpreis Baumarkt's target market in Germany?

Sonderpreis Baumarkt's target market in Germany covers an estimated 7,207,804 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Sonderpreis Baumarkt customers?

50.5% of the Sonderpreis Baumarkt audience are female, 49.5% are male, with an average age of 42.2 years.

03

Which brands do Sonderpreis Baumarkt fans like most?

Sonderpreis Baumarkt fans show strongest brand affinity for Obi (store) (4.13×), Hornbach (4.68×), and Hardware store (5.57×) over the country average.

04

Where do Sonderpreis Baumarkt fans live in Germany?

Sonderpreis Baumarkt fans in Germany are most concentrated in Bayern (reach ~2.5M), Nordrhein-Westfalen (reach ~1M), and Niedersachsen (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Sonderpreis Baumarkt fans also like?

Beyond Sonderpreis Baumarkt itself, the audience over-indexes on Hornbach (4.68×), Hardware store (5.57×), Bedroom furniture (4.47×), and Netto Marken-Discount (2.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hardware store audiences in Germany

See Sonderpreis Baumarkt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sonderpreis Baumarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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