Infant formula Audience in Germany
Infant formula has an estimated audience of 617,010 people in Germany. 86.1% are female, 13.9% are male, average age 32.5. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Jotex, Bassinet, Baby food, Real property, Romper suit.
The average Infant formula fan in Germany is 32.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Jotex, Bassinet, Baby food, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Infant formula audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Infant formula fans
| Metric | Value |
|---|---|
| Female | 86.1% |
| Male | 13.9% |
| Average age | 32.5 |
| Estimated audience size | 617,010 |
Audience persona
The typical Infant formula fan in Germany is more female, around 32.5 years old, with strong Family Orientation tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 39,936 | 0.4× |
| Nordrhein-Westfalen | 39,289 | 0.29× |
| Hessen | 38,661 | 0.82× |
| Baden-Württemberg | 32,981 | 0.39× |
| Rheinland-Pfalz | 25,583 | 0.83× |
| Niedersachsen | 23,377 | 0.39× |
| Brandenburg | 22,159 | 1.16× |
| Berlin | 21,854 | 0.79× |
| Thüringen | 21,618 | 1.37× |
| Sachsen-Anhalt | 21,590 | 1.35× |
| Sachsen | 20,309 | 0.67× |
| Schleswig-Holstein | 17,745 | 0.8× |
| Bremen | 17,279 | 3.27× |
| Saarland | 16,827 | 2.22× |
| Hamburg | 13,762 | 0.99× |
| Mecklenburg-Vorpommern | 7,065 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Bassinet | 21.54× | Kids & Family |
| Baby food | 9.55× | Kids & Family |
| Real property | 11.02× | Home & Garden |
| Romper suit | 17.25× | Fashion & Accessoires |
| Child care | 9.77× | Kids & Family |
| Parental leave | 11.09× | Kids & Family |
| Baby transport | 11.37× | Kids & Family |
| Pampers | 9.37× | Kids & Family |
| Ernsting's family | 6.19× | Shopping |
| Diaper | 10.1× | Kids & Family |
| vertbaudet | 11.35× | Fashion & Accessoires |
| Children's clothing | 5.19× | Fashion & Accessoires |
| C&A | 4.21× | Shopping |
| Breastfeeding | 7.96× | Kids & Family |
| Do it yourself (DIY) | 2.85× | Home & Garden |
| Maternity clothing | 13.03× | Fashion & Accessoires |
| Western Union | 5.14× | Business & Career |
| Breast pump | 12.37× | Kids & Family |
| Spiegel Online | 2.5× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.44 |
| DIY Mentality | THRILL | 1.86 |
| Design Affinity | PREMIUM | 1.6 |
| Creativity | OPEN | 1.47 |
| Sustainability | BALANCE | 1.45 |
| Healthy Lifestyle | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.3% |
| United States | 11.7% |
| Indonesia | 4.9% |
See Infant formula audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Infant formula have in Germany?
Infant formula has an estimated audience of 617,010 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Infant formula fans?
86.1% of Infant formula fans are female, 13.9% are male, with an average age of 32.5 years.
Which brands do Infant formula fans like most?
Infant formula fans show strongest brand affinity for Jotex (78.71×), Bassinet (21.54×), and Baby food (9.55×) over the country average.
Where do Infant formula fans live in Germany?
Infant formula fans in Germany are most concentrated in Bayern (reach 39,936), Nordrhein-Westfalen (reach 39,289), and Hessen (reach 38,661). These three regions account for the largest share of the active audience.
What other brands do Infant formula fans also like?
Beyond Infant formula itself, the audience over-indexes on Bassinet (21.54×), Baby food (9.55×), Real property (11.02×), and Romper suit (17.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Infant formula. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.