Infant formula Audience in United States

Infant formula has an estimated audience of 3,316,870 people in United States. 88.1% are female, 11.9% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Baby food, AccuWeather, Mothercare, Child development.

The average Infant formula fan in United States is 32.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Baby food, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Infant formula audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Infant formula fans

Demographic split for Infant formula audience in United States
MetricValue
Female88.1%
Male11.9%
Average age32.9
Estimated audience size3,316,870

Audience persona

The typical Infant formula fan in United States is more female, around 32.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Infant formula in United States
RegionReachAffinity
California289,0560.79×
Texas288,4151.01×
Florida197,9090.88×
New York175,8880.95×
Pennsylvania126,7121.13×
Ohio125,4931.23×
Illinois116,5761.06×
Michigan108,1011.25×
North Carolina107,6721.08×
Georgia106,0051.04×
Virginia78,8640.98×
New Jersey77,4120.92×
Indiana74,0401.22×
Tennessee72,7121.09×
Arizona69,5651.03×
Alabama63,3381.37×
Missouri61,7001.15×
Washington60,9930.92×
South Carolina58,9371.18×
Maryland56,1210.98×
Wisconsin55,7361.12×
Minnesota50,0101.05×
Massachusetts49,8460.76×
Kentucky48,4491.17×
Oklahoma45,7971.24×
Louisiana44,3591.04×
Colorado43,2210.83×
Mississippi35,1041.28×
Oregon32,3090.85×
Arkansas32,2891.18×
Connecticut29,9530.9×
Kansas29,7801.14×
Iowa28,5991.05×
Nevada26,6890.83×
Utah26,1910.88×
West Virginia19,2891.25×
Idaho17,4681.05×
New Mexico16,6041×
Nebraska15,5630.94×
New Hampshire12,1310.93×
Maine11,6330.98×
Hawaii10,0290.7×
Rhode Island8,7480.83×
Montana8,3490.91×
Delaware8,1670.89×
North Dakota7,4011.09×
South Dakota6,7210.88×
Washington, District of Columbia6,1360.62×
Alaska5,1140.72×
Wyoming4,4470.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infant formula audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Baby food18.83×Kids & Family
AccuWeather15.97×Home & Garden
Mothercare22.24×Kids & Family
Child development14.43×Business & Career
StubHub15.69×Travel & Leisure
Google Maps5.92×Internet & Social Media
Scooby-Doo7.32×Movies & TV
DocuSign15.07×Technology & Electronics
Parental leave16.65×Kids & Family
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Indeed.com5.2×Business & Career
Google News7.38×News
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Capital One4.64×Business & Career
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infant formula audience
TraitClusterScore
Luxury OrientationPREMIUM1.81
Family OrientationCONSERVATISM1.52
Design AffinityPREMIUM1.46
DIY MentalityTHRILL1.41
Pet OwnershipJOY1.37
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Infant formula
CountryShare
Japan22.3%
United States11.7%
Indonesia4.9%

See Infant formula audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Infant formula have in United States?

Infant formula has an estimated audience of 3,316,870 people in United States, concentrated in California and Texas.

What is the gender split and age of Infant formula fans?

88.1% of Infant formula fans are female, 11.9% are male, with an average age of 32.9 years.

Which brands do Infant formula fans like most?

Infant formula fans show strongest brand affinity for Finnair (675×), Baby food (18.83×), and AccuWeather (15.97×) over the country average.

Where do Infant formula fans live in United States?

Infant formula fans in United States are most concentrated in California (reach 289,056), Texas (reach 288,415), and Florida (reach 197,909). These three regions account for the largest share of the active audience.

What other brands do Infant formula fans also like?

Beyond Infant formula itself, the audience over-indexes on Baby food (18.83×), AccuWeather (15.97×), Mothercare (22.24×), and Child development (14.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infant formula. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.