Infant formula Audience in United States

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Infant formula has an estimated audience of 3,316,870 people in United States. 88.1% are female, 11.9% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Historic site, Mathcore, Google Home, Bank account.

The average Infant formula fan in United States is 32.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Historic site, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Infant formula audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Infant formula fans

Demographic split for Infant formula audience in United States
MetricValue
Female88.1%
Male11.9%
Average age32.9
Estimated audience size3,316,870

Audience persona

The typical Infant formula fan in United States is more female, around 32.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Infant formula in United States
RegionReachAffinity
California289,0560.79×
Texas288,4151.01×
Florida197,9090.88×
New York175,8880.95×
Pennsylvania126,7121.13×
Ohio125,4931.23×
Illinois116,5761.06×
Michigan108,1011.25×
North Carolina107,6721.08×
Georgia106,0051.04×
Virginia78,8640.98×
New Jersey77,4120.92×
Indiana74,0401.22×
Tennessee72,7121.09×
Arizona69,5651.03×
Alabama63,3381.37×
Missouri61,7001.15×
Washington60,9930.92×
South Carolina58,9371.18×
Maryland56,1210.98×
Wisconsin55,7361.12×
Minnesota50,0101.05×
Massachusetts49,8460.76×
Kentucky48,4491.17×
Oklahoma45,7971.24×
Louisiana44,3591.04×
Colorado43,2210.83×
Mississippi35,1041.28×
Oregon32,3090.85×
Arkansas32,2891.18×
Connecticut29,9530.9×
Kansas29,7801.14×
Iowa28,5991.05×
Nevada26,6890.83×
Utah26,1910.88×
West Virginia19,2891.25×
Idaho17,4681.05×
New Mexico16,6041×
Nebraska15,5630.94×
New Hampshire12,1310.93×
Maine11,6330.98×
Hawaii10,0290.7×
Rhode Island8,7480.83×
Montana8,3490.91×
Delaware8,1670.89×
North Dakota7,4011.09×
South Dakota6,7210.88×
Washington, District of Columbia6,1360.62×
Alaska5,1140.72×
Wyoming4,4470.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infant formula audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Historic site10.78×Arts & Culture
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
Bank account3.23×Business & Career
Goop5.86×Internet & Social Media
The Historian16.48×Literature
Fairy godmother7.34×Literature
Governor of Michigan6.9×Politics & Society
Vocal harmony4.17×Music & Radio
Mothercare2.82×Kids & Family
JDSU2.65×Business & Career
Home equity1.68×Home & Garden
Percussion ensemble16.65×Music & Radio
Staycation2.56×Home & Garden
Eurail16.57×Cars & Mobility
Hardik Pandya10.16×Sports
headspace6.24×Health
Grinch2.67×Movies & TV
Parral, Chihuahua9.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infant formula audience
TraitClusterScore
Luxury OrientationPREMIUM1.81
Family OrientationCONSERVATISM1.52
Design AffinityPREMIUM1.46
DIY MentalityTHRILL1.41
Pet OwnershipJOY1.37
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Infant formula
CountryShare
Japan22.3%
United States11.7%
Indonesia4.9%

See Infant formula audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Infant formula have in United States?

Infant formula has an estimated audience of 3,316,870 people in United States, concentrated in California and Texas.

What is the gender split and age of Infant formula fans?

88.1% of Infant formula fans are female, 11.9% are male, with an average age of 32.9 years.

Which brands do Infant formula fans like most?

Infant formula fans show strongest brand affinity for Keene, New Hampshire (675×), Historic site (10.78×), and Mathcore (18.06×) over the country average.

Where do Infant formula fans live in United States?

Infant formula fans in United States are most concentrated in California (reach 289,056), Texas (reach 288,415), and Florida (reach 197,909). These three regions account for the largest share of the active audience.

What other brands do Infant formula fans also like?

Beyond Infant formula itself, the audience over-indexes on Historic site (10.78×), Mathcore (18.06×), Google Home (11.66×), and Bank account (3.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infant formula. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.