Rascasse Audience Intelligence

Jumia Target Market in United States

A data profile of the people who buy, follow and care about Jumia in United States — modelled from more than twelve digital signal sources. Jumia has an estimated audience of 258,333 people in United States.

#5402among Brand in United States#1670in Fashion & Accessoires

The average Jumia fan in United States is 32.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Peter Thiel, Jeremy Irons, C&A, with strongest over-indexing on Peter Thiel (80.84× the country average).

Demographically, the Jumia audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Price Sensitivity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jumia fan in United States is balanced, around 32.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Peter Thiel.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jumia profile in United States.

Audience size
258K
in United States
Gender
54.8%♀
45.2% male
Age
32.9
average years
Country rank
#52012
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jumia

54.8% are female, 45.2% are male, average age 32.9.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Jumia audience in United States
MetricValue
Female54.8%
Male45.2%
Average age32.9
Estimated audience size258,333
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Jumia audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3918%
40-4913%
50+10%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Jumia audience comes from United States.

Worldwide audience distribution share by country for Jumia
CountryShare
France17.9%
United States16.0%
United Kingdom8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jumia audience in United States is strongest.

Fig. 05

Top regions by affinity

Jumia customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K3.25×
02New York~40K2.56×
03New Jersey~10K1.87×
04Maryland~8K1.83×
05Virginia~10K1.76×
06Georgia~10K1.49×
07California~40K1.48×
08Texas~30K1.45×
09Washington~7K1.31×
10Illinois~10K1.26×
11Massachusetts~6K1.26×
12Nevada~3K1.24×
13Florida~20K1.14×
14Oregon~3K1.13×
15Delaware<1K1.04×
16Indiana~5K0.98×
17Rhode Island<1K0.98×
18Kansas~2K0.96×
19Ohio~8K0.95×
20Louisiana~3K0.94×
21North Dakota<1K0.93×
22North Carolina~7K0.91×
23Colorado~4K0.91×
24Hawaii~1K0.91×
25Vermont<1K0.91×
26Minnesota~3K0.90×
27Connecticut~2K0.90×
28Alaska<1K0.90×
29Missouri~4K0.88×
30South Dakota<1K0.88×
31Arizona~5K0.86×
32Maine<1K0.86×
33Montana<1K0.85×
34Utah~2K0.84×
35New Hampshire<1K0.84×
36West Virginia~1K0.83×
37Oklahoma~2K0.82×
38Pennsylvania~7K0.81×
39Tennessee~4K0.81×
40South Carolina~3K0.81×
41Alabama~3K0.81×
42Nebraska~1K0.81×
43Idaho~1K0.81×
44New Mexico~1K0.81×
45Mississippi~2K0.78×
46Iowa~2K0.77×
47Arkansas~2K0.77×
48Kentucky~2K0.76×
49Michigan~5K0.74×
50Wisconsin~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Jumia, United States
0.67×1.00×3.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jumia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jumia audience
#·InterestCategoryAffinity×
01CdiscountShopping279.14×
02C&AShopping205.97×
03Porter AirlinesTravel & Leisure182.67×
04Jeremy IronsMovies & TV160.52×
05Islamic architectureHome & Garden112.87×
06VodafoneTechnology & Electronics110.80×
07HurghadaTravel & Leisure99.07×
08Vera FarmigaMovies & TV85.86×
09Peter ThielBusiness & Career80.84×
10CarrefourShopping55.79×
11Mohamed SalahSports53.83×
12G2 EsportsGames53.41×
13BahrainTravel & Leisure43.45×
14United States national football teamSports34.26×
15Arabic coffeeFood & Beverages29.60×
16PokémonGames15.26×
17Google DriveTechnology & Electronics10.10×
18Indeed.comBusiness & Career9.45×
19ExpediaTravel & Leisure6.11×
20FIFA World CupSports5.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jumia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jumia audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.45×
SpiritualityBALANCE1.88×
Community OrientationOPEN1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jumia audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.58×
Pet OwnershipJOY0.59×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jumia's target market in United States?

Jumia's target market in United States covers an estimated 258,333 people, concentrated in California and New York.

02

What is the gender split and age of Jumia customers?

54.8% of the Jumia audience are female, 45.2% are male, with an average age of 32.9 years.

03

Which brands do Jumia fans like most?

Jumia fans show strongest brand affinity for Peter Thiel (80.84×), Jeremy Irons (160.52×), and C&A (205.97×) over the country average.

04

Where do Jumia fans live in United States?

Jumia fans in United States are most concentrated in California (reach ~40K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Jumia fans also like?

Beyond Jumia itself, the audience over-indexes on Jeremy Irons (160.52×), C&A (205.97×), Porter Airlines (182.67×), and Vera Farmiga (85.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Jumia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jumia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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