Jumia Audience in United States

Jumia has an estimated audience of 259,194 people in United States. 54.8% are female, 45.2% are male, average age 32.9. Top regions: California, New York, Texas. Top brand affinities: Peter Thiel, PSV Eindhoven, Porter Airlines, Indeed.com, C&A.

The average Jumia fan in United States is 32.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Peter Thiel, PSV Eindhoven, Porter Airlines, with strongest over-indexing on Peter Thiel (104.53× the country average). Demographically, the Jumia audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Jumia fans

Demographic split for Jumia audience in United States
MetricValue
Female54.8%
Male45.2%
Average age32.9
Estimated audience size259,194

Audience persona

The typical Jumia fan in United States is balanced, around 32.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Peter Thiel.

Top regions in United States

Top regions ranked by reach for Jumia in United States
RegionReachAffinity
California47,1421.65×
New York41,3472.85×
Texas33,6681.51×
Florida22,7361.3×
New Jersey14,5102.2×
Georgia12,0091.5×
Virginia11,9421.89×
Illinois11,5951.34×
Maryland8,3301.87×
Ohio8,2821.04×
Washington7,1981.38×
Pennsylvania6,9330.79×
North Carolina6,7550.87×
Massachusetts6,7351.32×
Michigan4,9500.73×
Arizona4,5640.86×
Indiana4,3620.92×
Oregon3,7581.26×
Missouri3,7050.89×
Tennessee3,6770.71×
Nevada3,6761.47×
Colorado3,5490.87×
Minnesota3,2580.88×
South Carolina2,9790.76×
Washington, District of Columbia2,8313.63×
Alabama2,6040.72×
Louisiana2,4840.74×
Connecticut2,2530.87×
Wisconsin2,0160.52×
Oklahoma1,9690.68×
Kentucky1,8060.56×
Utah1,6540.71×
Kansas1,6100.79×
Iowa1,3060.61×
Arkansas1,2900.6×
Mississippi1,1440.54×
Hawaii9290.83×
Nebraska7620.59×
Delaware7121×
Rhode Island6940.84×
Idaho6370.49×
New Hampshire6280.62×
New Mexico6120.47×
West Virginia5630.47×
Maine5490.59×
North Dakota4100.77×
South Dakota3120.52×
Montana2840.4×
Vermont2840.62×
Alaska2540.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jumia audience
BrandAffinityCategory
Peter Thiel104.53×Business & Career
PSV Eindhoven293.07×Sports
Porter Airlines211.73×Travel & Leisure
Indeed.com15.94×Business & Career
C&A121.38×Shopping
Cdiscount256.92×Shopping
Google Drive8.28×Technology & Electronics
MetaTrader 448.62×Business & Career
Pokémon10.69×Games
Jeremy Irons45.49×Movies & TV
Islamic architecture94.45×Home & Garden
PagSeguro201.24×Technology & Electronics
Arabic coffee27.09×Food & Beverages
Vodafone44.97×Technology & Electronics
Egypt national football team54.77×Sports
Alaska Airlines9.37×Travel & Leisure
Hurghada93.76×Travel & Leisure
Vera Farmiga24.53×Movies & TV
Sam Rockwell20×Movies & TV
Mohamed Salah35.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jumia audience
TraitClusterScore
Luxury OrientationPREMIUM1.92
Price SensitivityPREMIUM1.78
Quality AwarenessPREMIUM1.71
Risk AppetiteTHRILL1.54
Urban LifestyleOPEN1.38
Community OrientationOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Jumia
CountryShare
France18.0%
United States16.1%
Germany8.5%

See Jumia audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Jumia have in United States?

Jumia has an estimated audience of 259,194 people in United States, concentrated in California and New York.

What is the gender split and age of Jumia fans?

54.8% of Jumia fans are female, 45.2% are male, with an average age of 32.9 years.

Which brands do Jumia fans like most?

Jumia fans show strongest brand affinity for Peter Thiel (104.53×), PSV Eindhoven (293.07×), and Porter Airlines (211.73×) over the country average.

Where do Jumia fans live in United States?

Jumia fans in United States are most concentrated in California (reach 47,142), New York (reach 41,347), and Texas (reach 33,668). These three regions account for the largest share of the active audience.

What other brands do Jumia fans also like?

Beyond Jumia itself, the audience over-indexes on PSV Eindhoven (293.07×), Porter Airlines (211.73×), Indeed.com (15.94×), and C&A (121.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jumia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.