Rascasse Audience Intelligence

Fastrack Target Market in United States

A data profile of the people who buy, follow and care about Fastrack in United States — modelled from more than twelve digital signal sources. Fastrack has an estimated audience of 294,276 people in United States.

#5056among Brand in United States#681in Shopping

The average Fastrack fan in United States is 37.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Vodafone, Cricket World Cup, Etihad Airways, with strongest over-indexing on Vodafone (81.25× the country average).

Demographically, the Fastrack audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fastrack fan in United States is balanced, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Vodafone.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fastrack profile in United States.

Audience size
294K
in United States
Gender
48.4%♀
51.6% male
Age
37.9
average years
Country rank
#48837
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fastrack

48.4% are female, 51.6% are male, average age 37.9.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Fastrack audience in United States
MetricValue
Female48.4%
Male51.6%
Average age37.9
Estimated audience size294,276
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Fastrack audience in United States
Age bracketShare%
16-1916%
20-2927%
30-3922%
40-4919%
50+15%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Fastrack audience comes from United States.

Worldwide audience distribution share by country for Fastrack
CountryShare
India58.8%
United States18.4%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fastrack audience in United States is strongest.

Fig. 05

Top regions by affinity

Fastrack customers by region in United States
#RegionReachAffinity×
01California~200K22.05×
02Nevada~6K2.05×
03Oregon~4K1.30×
04New York~20K1.20×
05Washington~7K1.15×
06South Carolina~5K1.13×
07Idaho~1K0.94×
08Washington, District of Columbia<1K0.93×
09Alaska<1K0.91×
10Hawaii~1K0.90×
11North Dakota<1K0.90×
12Vermont<1K0.90×
13South Dakota<1K0.89×
14Oklahoma~3K0.87×
15Montana<1K0.87×
16Rhode Island<1K0.85×
17Delaware<1K0.85×
18West Virginia~1K0.84×
19Maine<1K0.84×
20New Hampshire<1K0.83×
21Colorado~4K0.79×
22Utah~2K0.79×
23Florida~20K0.78×
24New Mexico~1K0.78×
25Nebraska~1K0.78×
26Mississippi~2K0.77×
27Arkansas~2K0.76×
28Kansas~2K0.75×
29Arizona~4K0.73×
30Iowa~2K0.73×
31Texas~20K0.72×
32Louisiana~3K0.72×
33Kentucky~3K0.71×
34Connecticut~2K0.69×
35Alabama~3K0.66×
36Virginia~5K0.65×
37Missouri~3K0.63×
38Minnesota~3K0.63×
39Wisconsin~3K0.62×
40Ohio~6K0.61×
41Tennessee~4K0.61×
42Indiana~3K0.61×
43New Jersey~5K0.60×
44Massachusetts~4K0.60×
45Maryland~3K0.59×
46Georgia~5K0.58×
47Illinois~5K0.54×
48North Carolina~5K0.54×
49Michigan~4K0.54×
50Pennsylvania~5K0.53×
Fig. 06

Affinity by region

Affinity by region — Fastrack, United States
0.53×1.00×22.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fastrack audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fastrack audience
#·InterestCategoryAffinity×
01VodafoneTechnology & Electronics81.25×
02Cricket World CupSports48.00×
03WalletHubBusiness & Career44.52×
04Etihad AirwaysTravel & Leisure41.90×
05Brookes BrothersMusic & Radio20.00×
06Austin Powers (film series)Movies & TV20.00×
07Guy RitchieMovies & TV20.00×
08BodrumTravel & Leisure20.00×
09Miami ViceMovies & TV20.00×
10Michael RookerMovies & TV20.00×
11BadmintonSports19.35×
12TupperwareHome & Garden17.54×
13Amazon Web ServicesTechnology & Electronics15.85×
14Data scienceBusiness & Career11.56×
15Mission: ImpossibleMovies & TV11.27×
16HinduismPolitics & Society10.52×
17Emma WatsonMovies & TV9.18×
18CricketSports7.12×
19Bollywood moviesMovies & TV6.34×
20KFCFood & Beverages4.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fastrack audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fastrack audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
Early Adopter MentalityPOWER1.67×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fastrack audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.53×
DIY MentalityTHRILL0.82×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fastrack's target market in United States?

Fastrack's target market in United States covers an estimated 294,276 people, concentrated in California and New York.

02

What is the gender split and age of Fastrack customers?

48.4% of the Fastrack audience are female, 51.6% are male, with an average age of 37.9 years.

03

Which brands do Fastrack fans like most?

Fastrack fans show strongest brand affinity for Vodafone (81.25×), Cricket World Cup (48×), and Etihad Airways (41.9×) over the country average.

04

Where do Fastrack fans live in United States?

Fastrack fans in United States are most concentrated in California (reach ~200K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Fastrack fans also like?

Beyond Fastrack itself, the audience over-indexes on Cricket World Cup (48×), Etihad Airways (41.9×), Badminton (19.35×), and Brookes Brothers (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Fastrack audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fastrack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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