Fastrack Audience in United States
Fastrack has an estimated audience of 299,483 people in United States. 48.4% are female, 51.6% are male, average age 37.9. Top regions: California, New York, Texas. Top brand affinities: Historic site, Electrolyte, Fox 13 News, Product design, UK garage.
The average Fastrack fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Historic site, Electrolyte, Fox 13 News, with strongest over-indexing on Historic site (15.68× the country average). Demographically, the Fastrack audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Fastrack fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 37.9 |
| Estimated audience size | 299,483 |
Audience persona
The typical Fastrack fan in United States is balanced, around 37.9 years old, with strong Sustainability tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 224,613 | 23.97× |
| New York | 19,126 | 1.14× |
| Texas | 17,658 | 0.69× |
| Florida | 13,280 | 0.65× |
| Washington | 7,331 | 1.22× |
| Nevada | 6,505 | 2.25× |
| Oregon | 4,821 | 1.4× |
| Ohio | 4,702 | 0.51× |
| Georgia | 4,453 | 0.48× |
| Illinois | 4,325 | 0.43× |
| Virginia | 4,129 | 0.57× |
| Pennsylvania | 3,714 | 0.37× |
| Arizona | 3,712 | 0.61× |
| New Jersey | 3,645 | 0.48× |
| North Carolina | 3,561 | 0.4× |
| Colorado | 3,515 | 0.74× |
| Massachusetts | 2,919 | 0.49× |
| Michigan | 2,801 | 0.36× |
| Tennessee | 2,474 | 0.41× |
| Indiana | 2,164 | 0.4× |
| Missouri | 1,935 | 0.4× |
| South Carolina | 1,901 | 0.42× |
| Kentucky | 1,890 | 0.5× |
| Maryland | 1,871 | 0.36× |
| Utah | 1,821 | 0.68× |
| Minnesota | 1,688 | 0.39× |
| Wisconsin | 1,660 | 0.37× |
| Oklahoma | 1,493 | 0.45× |
| Louisiana | 1,480 | 0.38× |
| Connecticut | 1,343 | 0.45× |
| Idaho | 1,331 | 0.89× |
| Arkansas | 1,115 | 0.45× |
| Kansas | 1,040 | 0.44× |
| Hawaii | 1,033 | 0.8× |
| Alabama | 971 | 0.23× |
| Mississippi | 900 | 0.36× |
| Iowa | 889 | 0.36× |
| Washington, District of Columbia | 765 | 0.85× |
| New Mexico | 542 | 0.36× |
| Nebraska | 509 | 0.34× |
| Montana | 392 | 0.47× |
| West Virginia | 360 | 0.26× |
| New Hampshire | 316 | 0.27× |
| Alaska | 292 | 0.46× |
| Maine | 287 | 0.27× |
| North Dakota | 264 | 0.43× |
| Rhode Island | 251 | 0.26× |
| Delaware | 241 | 0.29× |
| South Dakota | 232 | 0.34× |
| Wyoming | 219 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 15.68× | Arts & Culture |
| Electrolyte | 14.13× | Health |
| Fox 13 News | 10.33× | Movies & TV |
| Product design | 2.67× | Business & Career |
| UK garage | 7.4× | Music & Radio |
| Pro-Ject | 5.41× | Music & Radio |
| Goop | 6.67× | Internet & Social Media |
| Elsword | 20× | Games |
| Fairy godmother | 8.89× | Literature |
| Mathcore | 9.16× | Music & Radio |
| JDSU | 3.49× | Business & Career |
| Necktie | 5.29× | Fashion & Accessoires |
| Hipster | 9.43× | Politics & Society |
| Panama | 3.4× | Travel & Leisure |
| Stamp collecting | 4.32× | Home & Garden |
| Kona Grill | 9.53× | Food & Beverages |
| Hamden, Connecticut | 16.11× | Travel & Leisure |
| News 13 | 10.33× | Movies & TV |
| Governor of Michigan | 6.11× | Politics & Society |
| Pantsuit | 8.42× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.74 |
| Quality Awareness | PREMIUM | 1.63 |
| Luxury Orientation | PREMIUM | 1.62 |
| Early Adopter Mentality | POWER | 1.6 |
| Patriotism | CONSERVATISM | 1.56 |
| Design Affinity | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 58.7% |
| United States | 18.7% |
| United Kingdom | 2.8% |
See Fastrack audiences in other countries
More Shopping audiences in United States
- Walmart (94,971,264)
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- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Fastrack have in United States?
Fastrack has an estimated audience of 299,483 people in United States, concentrated in California and New York.
What is the gender split and age of Fastrack fans?
48.4% of Fastrack fans are female, 51.6% are male, with an average age of 37.9 years.
Which brands do Fastrack fans like most?
Fastrack fans show strongest brand affinity for Historic site (15.68×), Electrolyte (14.13×), and Fox 13 News (10.33×) over the country average.
Where do Fastrack fans live in United States?
Fastrack fans in United States are most concentrated in California (reach 224,613), New York (reach 19,126), and Texas (reach 17,658). These three regions account for the largest share of the active audience.
What other brands do Fastrack fans also like?
Beyond Fastrack itself, the audience over-indexes on Electrolyte (14.13×), Fox 13 News (10.33×), Product design (2.67×), and UK garage (7.4×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Fastrack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.