Presidential system Audience in Brazil
Presidential system has an estimated audience of 26,993,987 people in Brazil. 57.6% are female, 42.4% are male, average age 37.7. Top brand affinities: Real Madrid C.F., Harry Potter, Neymar, Carrefour, UEFA Champions League.
Top brand affinities include Real Madrid C.F., Harry Potter, Neymar, with strongest over-indexing on Real Madrid C.F. (2.14× the country average). Demographically, the Presidential system audience skews more female with an average age of 37.7, and over-indexes on personality traits such as DIY Mentality, Creativity.
Category: Politics & Society · Type: Topic
Demographics of Presidential system fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 37.7 |
| Estimated audience size | 26,993,987 |
Audience persona
The typical Presidential system fan in Brazil is more female, around 37.7 years old, with strong DIY Mentality tendencies and a notable affinity for Real Madrid C.F..
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Madrid C.F. | 2.14× | Sports |
| Harry Potter | 1.82× | Movies & TV |
| Neymar | 2.38× | Sports |
| Carrefour | 3.04× | Shopping |
| UEFA Champions League | 2.41× | Sports |
| Children's clothing | 2.96× | Fashion & Accessoires |
| Honda | 2.77× | Cars & Mobility |
| SUVs | 2.71× | Cars & Mobility |
| AliExpress | 2.54× | Shopping |
| Barbecue | 2.22× | Food & Beverages |
| Cristiano Ronaldo | 2.2× | Sports |
| Fast food | 2.22× | Food & Beverages |
| Skin care | 2.7× | Beauty & Wellness |
| 2.68× | Internet & Social Media | |
| Department store | 2.77× | Shopping |
| Handbags | 2.48× | Fashion & Accessoires |
| Sephora | 2.78× | Shopping |
| Child care | 2.91× | Kids & Family |
| La Roche-Posay | 3.71× | Beauty & Wellness |
| Renovation | 2.46× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.71 |
| Creativity | OPEN | 1.66 |
| Urban Lifestyle | OPEN | 1.66 |
| Luxury Orientation | PREMIUM | 1.61 |
| Healthy Lifestyle | BALANCE | 1.56 |
| Sustainability | BALANCE | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 61.5% |
| United States | 13.2% |
| Mexico | 8.0% |
See Presidential system audiences in other countries
- Presidential system — Germany
- Presidential system — United States
- Presidential system — United Kingdom
- Presidential system — France
- Presidential system — Italy
- Presidential system — Spain
- Presidential system — Japan
- Presidential system — South Korea
- Presidential system — India
- Presidential system — Canada
- Presidential system — Mexico
More Politics & Society audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Presidential system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.