Top list · Spain

Top 63 Lifestyle clusters in Spain

This curated ranking covers the 63 largest lifestyle clusters in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Entertainment, Food and drink and Sports lead the list with a combined estimated audience of 82M people. Across all 63 entries the average audience size is 16M, and the largest, Entertainment, reaches around 28M people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each lifestyle cluster, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 63, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Spain who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Spain. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Spain, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Spain. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Computers 18M 43.9 52.0% Lifestyle cluster
27 Beverages 18M 44.4 58.5% Lifestyle cluster
28 Physical fitness 17M 44.4 57.0% Lifestyle cluster
29 Nature 17M 46.0 57.4% Lifestyle cluster
30 Cooking 17M 46.1 63.8% Lifestyle cluster
31 Physical exercise 16M 44.3 57.2% Lifestyle cluster
32 Televisions 16M 44.9 54.7% Lifestyle cluster
33 Automobiles 15M 44.6 44.2% Lifestyle cluster
34 Alcoholic beverages 15M 44.9 55.3% Lifestyle cluster
35 Social network 15M 44.9 56.1% Lifestyle cluster
36 Software 15M 45.5 53.6% Lifestyle cluster
37 Cuisine 15M 44.2 59.6% Lifestyle cluster
38 Video 15M 46.2 51.6% Lifestyle cluster
39 Mobile phones 14M 45.7 53.2% Lifestyle cluster
40 Personal finance 14M 46.2 53.2% Lifestyle cluster
41 Furniture 14M 46.6 64.7% Lifestyle cluster
42 Luxury goods 14M 44.8 61.9% Lifestyle cluster
43 Smartphones 14M 45.5 52.7% Lifestyle cluster
44 Jewelry 14M 44.9 67.9% Lifestyle cluster
45 Women's clothing 13M 44.4 75.3% Lifestyle cluster
46 TV 13M Lifestyle cluster
47 Current events 13M 47.5 54.2% Lifestyle cluster
48 Real estate 13M 46.5 54.5% Lifestyle cluster
49 Technology 13M 43.7 53.7% Lifestyle cluster
50 Home improvement 12M 46.7 59.9% Lifestyle cluster

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Explore the full directory →

Frequently asked questions

How is this Top 63 list compiled?

Rascasse aggregates anonymized search-behavior signals across Spain and ranks each lifestyle cluster by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest lifestyle cluster in Spain?

Entertainment currently leads with an estimated audience of 28M people in Spain.

Other top lists in Spain