Rascasse Audience Intelligence

Liga MX Fan Demographics in United States

Liga MX has an estimated audience of 13M people in United States.

#9among Soccer in United States
#31among events in United States#204in Sports

The average Liga MX fan in United States is 37.6 years old, more male, and lives primarily in California.

By number of fans, Liga MX ranks #11 among the 13540 objects in Soccer in United States — 3.9× the group median.

Its fans are 3.4 years older than the group average of 34.2.

Compared with the other 13539 objects in Soccer, Liga MX fans stand out for their interest in Milenio and Diego Luna.

Interest is seasonal: February, April and May account for 36% of the year's searches, June is the quietest month.

Most fans live in California, Texas, Illinois.

Top affinities include Tigres UANL, Milenio, C.F. Monterrey, with strongest over-indexing on Tigres UANL (24.21× the country average).

Demographically, the Liga MX audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Social Media Usage, Career Orientation.

The typical Liga MX fan in United States is more male, around 37.6 years old, with strong Social Media Usage tendencies and a notable affinity for Tigres UANL.

Category: Sports · Type: Event · Subtype: Soccer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
13M
in United States
Gender
34.2%♀
65.8% male
Age
37.6
average years
Country rank
#2699
among all objects in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Liga MX fans

34.2% are female, 65.8% are male, average age 37.6.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Liga MX audience in United States
MetricValue
Female34.2%
Male65.8%
Average age37.6
Estimated audience size13M
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Liga MX audience in United States
Age bracketShare%
16-2422%
25-3423%
35-4422%
45-5419%
55+13%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Liga MX audience comes from United States.

Worldwide audience distribution share by country for Liga MX
CountryShare
Mexico55.9%
United States27.6%
Guatemala2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Liga MX fans by region: top regions in United States
#RegionReachAffinity×
01California~6M3.94×
02Texas~3M3.45×
03Nevada~400K2.84×
04Illinois~1.5M2.65×
05Arizona~600K2.14×
06New Mexico~200K1.94×
07Utah~200K1.71×
08Oregon~300K1.57×
09Colorado~300K1.56×
10Washington~500K1.52×
11Oklahoma~200K1.38×
12Nebraska~100K1.33×
13Idaho~90K1.33×
14Kansas~100K1.24×
15Arkansas~100K1.23×
16Georgia~500K1.11×
17North Carolina~500K1.08×
18Wisconsin~200K0.98×
19Tennessee~300K0.93×
20Indiana~200K0.93×
21Delaware~30K0.88×
22Iowa~100K0.83×
23Wyoming~20K0.82×
24Alabama~200K0.81×
25New Jersey~300K0.80×
26Louisiana~100K0.78×
27New York~600K0.75×
28South Carolina~200K0.74×
29Maryland~200K0.69×
30Mississippi~70K0.64×
31Florida~500K0.61×
32Minnesota~100K0.61×
33Kentucky~100K0.59×
34Virginia~200K0.54×
35Missouri~100K0.51×
36Connecticut~70K0.50×
37Michigan~200K0.46×
38South Dakota~10K0.42×
39Washington, District of Columbia~10K0.42×
40North Dakota~10K0.41×
41Ohio~200K0.36×
42Pennsylvania~200K0.33×
43Rhode Island~10K0.33×
44Montana~10K0.29×
45Alaska~8K0.27×
46Massachusetts~60K0.23×
47Hawaii~10K0.23×
48West Virginia~10K0.19×
49New Hampshire~8K0.16×
50Maine~6K0.11×
Fig. 06

Affinity by region

Affinity by region — Liga MX, United States
0.11×1.00×3.94×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Liga MX audience vs. the country average
#·InterestCategoryAffinity×
01Tigres UANLSports24.21×
02MilenioNews19.49×
03C.F. MonterreySports19.44×
04Cruz AzulSports19.28×
05C.D. GuadalajaraSports18.84×
06Gilberto MoraSports16.30×
07Ligue 1Sports15.75×
08Mexico national football teamSports12.05×
09Club AméricaSports11.85×
10Diego LunaMovies & TV10.73×
11La LigaSports9.81×
12Lamine YamalSports8.57×
13Cristiano RonaldoSports7.64×
14Real Madrid Club de FútbolSports7.35×
15Manchester City F.C.Sports6.52×
16UEFA Champions LeagueSports6.38×
17FIFA World Cup 2026Sports6.27×
18Manchester United F.C.Sports5.87×
19FIFA World CupSports5.83×
20ArgentinaTravel & Leisure4.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Liga MX audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Liga MX audience vs. the country average · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.21×
Career OrientationPOWER1.21×
TraditionCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Liga MX audience vs. the country average · Rather not
TraitClusterDeviationScore
IndividualismJOY0.69×
Community OrientationOPEN0.77×
SpiritualityBALANCE0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Liga MX over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/liga-mx-42683” · Methodology