A data profile of the people who buy, follow and care about 4chan in United States — modelled from more than twelve digital signal sources. 4chan has an estimated audience of 16,113,473 people in United States.
4chan has an estimated audience of 16,113,473 people in United States. 36.9% are female, 63.1% are male, average age 37.0. Top brand affinities: Mobile game, Micro Center, Motorcycle helmet, Action-adventure game, Action role-playing game.
Top brand affinities include Mobile game, Micro Center, Motorcycle helmet, with strongest over-indexing on Mobile game (3.06× the country average).
Demographically, the 4chan audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Individualism.
The typical 4chan fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Mobile game.
The key figures that characterise the 4chan profile in United States.
36.9% are female, 63.1% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 37.0 |
| Estimated audience size | 16,113,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide 4chan audience comes from United States.
| Country | Share |
|---|---|
| United States | 82.7% |
| United Kingdom | 9.2% |
| Germany | 3.2% |
The strongest cross-interests of the 4chan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cruiser (motorcycle) | Cars & Mobility | 5.35× | ||
| 02 | Motorcycle helmet | Cars & Mobility | 5.23× | ||
| 03 | Micro Center | Shopping | 4.68× | ||
| 04 | Dropbox (service) | Technology & Electronics | 4.51× | ||
| 05 | Action role-playing game | Games | 3.67× | ||
| 06 | Touring motorcycle | Cars & Mobility | 3.62× | ||
| 07 | Action-adventure game | Games | 3.42× | ||
| 08 | Massively multiplayer online games | Games | 3.30× | ||
| 09 | Mobile game | Games | 3.06× | ||
| 10 | Virtual reality | Technology & Electronics | 2.85× | ||
| 11 | Call of Duty | Games | 2.84× | ||
| 12 | Steam | Games | 2.80× | ||
| 13 | Adventure game | Games | 2.30× | ||
| 14 | Renewable energy | Business & Career | 2.28× | ||
| 15 | Buffalo Bills | Sports | 2.12× | ||
| 16 | Game consoles | Technology & Electronics | 2.07× | ||
| 17 | Streetwear | Fashion & Accessoires | 1.84× | ||
| 18 | Radio | Technology & Electronics | 1.69× | ||
| 19 | Pizza Hut | Food & Beverages | 1.66× | ||
| 20 | Online games | Games | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Individualism | JOY | 2.12× | |
| Quality Awareness | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| DIY Mentality | THRILL | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for 4chan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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