Rascasse Audience Intelligence

4chan Audience in United States

A data profile of the people who buy, follow and care about 4chan in United States — modelled from more than twelve digital signal sources. 4chan has an estimated audience of 16,113,473 people in United States.

4chan has an estimated audience of 16,113,473 people in United States. 36.9% are female, 63.1% are male, average age 37.0. Top brand affinities: Mobile game, Micro Center, Motorcycle helmet, Action-adventure game, Action role-playing game.

Top brand affinities include Mobile game, Micro Center, Motorcycle helmet, with strongest over-indexing on Mobile game (3.06× the country average).

Demographically, the 4chan audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Individualism.

The typical 4chan fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Mobile game.

Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 4chan profile in United States.

Audience size
16.1M
in United States
Gender
36.9%
63.1% male
Age
37.0
average years
Country rank
#2148
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of 4chan

36.9% are female, 63.1% are male, average age 37.0.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for 4chan audience in United States
MetricValue
Female36.9%
Male63.1%
Average age37.0
Estimated audience size16,113,473
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the 4chan audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4918%
50+16%
Fig. 04

Worldwide distribution

82.7%

of the worldwide 4chan audience comes from United States.

Worldwide audience distribution share by country for 4chan
CountryShare
United States82.7%
United Kingdom9.2%
Germany3.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 4chan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 4chan audience
#·InterestCategoryAffinity×
01Cruiser (motorcycle)Cars & Mobility5.35×
02Motorcycle helmetCars & Mobility5.23×
03Micro CenterShopping4.68×
04Dropbox (service)Technology & Electronics4.51×
05Action role-playing gameGames3.67×
06Touring motorcycleCars & Mobility3.62×
07Action-adventure gameGames3.42×
08Massively multiplayer online gamesGames3.30×
09Mobile gameGames3.06×
10Virtual realityTechnology & Electronics2.85×
11Call of DutyGames2.84×
12SteamGames2.80×
13Adventure gameGames2.30×
14Renewable energyBusiness & Career2.28×
15Buffalo BillsSports2.12×
16Game consolesTechnology & Electronics2.07×
17StreetwearFashion & Accessoires1.84×
18RadioTechnology & Electronics1.69×
19Pizza HutFood & Beverages1.66×
20Online gamesGames1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 4chan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by 4chan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.00×
IndividualismJOY2.12×
Quality AwarenessPREMIUM1.62×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by 4chan audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
DIY MentalityTHRILL0.79×
Healthy LifestyleBALANCE0.81×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for 4chan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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