sombr Audience in Germany
sombr has an estimated audience of 519,967 people in Germany. 65.5% are female, 34.5% are male, average age 29.9. Top brand affinities: Winona Ryder, Millie Bobby Brown, Harry Styles, David Harbour, Harry Potter.
Top brand affinities include Winona Ryder, Millie Bobby Brown, Harry Styles, with strongest over-indexing on Winona Ryder (23.73× the country average). Demographically, the sombr audience skews more female with an average age of 29.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of sombr fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 29.9 |
| Estimated audience size | 519,967 |
Audience persona
The typical sombr fan in Germany is more female, around 29.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Winona Ryder.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winona Ryder | 23.73× | Movies & TV |
| Millie Bobby Brown | 13.73× | Movies & TV |
| Harry Styles | 15.32× | Music & Radio |
| David Harbour | 12.7× | Movies & TV |
| Harry Potter | 3.05× | Movies & TV |
| Dua Lipa | 8.55× | Music & Radio |
| Superman | 3.66× | Movies & TV |
| Batman | 2.81× | Movies & TV |
| Ariana Grande | 5.24× | Music & Radio |
| Renée Zellweger | 13.16× | Movies & TV |
| Spiegel Online | 2.01× | News |
| Jeffree Star | 13.85× | Beauty & Wellness |
| Do it yourself (DIY) | 1.98× | Home & Garden |
| Taylor Swift | 3.48× | Music & Radio |
| 28 Weeks Later | 11.76× | Movies & TV |
| Drop shipping | 2.57× | Shopping |
| Zumba Dance | 7.72× | Sports |
| Self-awareness | 2.48× | Health |
| Livemusic | 2.53× | Music & Radio |
| Zendaya | 5.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.73 |
| Sustainability | BALANCE | 1.67 |
| Extroversion | THRILL | 1.38 |
| Design Affinity | PREMIUM | 1.28 |
| Creativity | OPEN | 1.25 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.6% |
| United Kingdom | 10.5% |
| Australia | 5.5% |
See sombr audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for sombr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.