Rascasse Audience Intelligence

sombr Audience in Germany

A data profile of the people who buy, follow and care about sombr in Germany — modelled from more than twelve digital signal sources. sombr has an estimated audience of 623,413 people in Germany.

The average sombr fan in Germany is 31.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dua Lipa, Millie Bobby Brown, Harry Styles, with strongest over-indexing on Dua Lipa (27.13× the country average).

Demographically, the sombr audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Extroversion, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical sombr fan in Germany is more female, around 31.4 years old, with strong Extroversion tendencies and a notable affinity for Dua Lipa.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the sombr profile in Germany.

Audience size
623K
in Germany
Gender
59.2%
40.8% male
Age
31.4
average years
Country rank
#9785
Person in Germany
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of sombr fans

59.2% are female, 40.8% are male, average age 31.4.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for sombr audience in Germany
MetricValue
Female59.2%
Male40.8%
Average age31.4
Estimated audience size623,413
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the sombr audience in Germany
Age bracketShare%
16-1945%
20-2919%
30-3913%
40-4913%
50+10%
Fig. 04

Worldwide distribution

5.1%

of the worldwide sombr audience comes from Germany.

Worldwide audience distribution share by country for sombr
CountryShare
United States48.4%
United Kingdom10.1%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the sombr audience in Germany is strongest.

Fig. 05

Top regions by affinity

sombr fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.34×
02Hamburg~20K1.31×
03Sachsen~30K1.14×
04Nordrhein-Westfalen~100K1.07×
05Bayern~90K1.01×
06Brandenburg~20K1.00×
07Hessen~40K0.97×
08Schleswig-Holstein~20K0.96×
09Thüringen~10K0.95×
10Mecklenburg-Vorpommern~10K0.94×
11Bremen~4K0.93×
12Baden-Württemberg~70K0.91×
13Sachsen-Anhalt~10K0.91×
14Niedersachsen~50K0.90×
15Saarland~6K0.86×
16Rheinland-Pfalz~20K0.85×
Fig. 06

Affinity by region

Affinity by region — sombr, Germany
0.85×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the sombr audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for sombr audience
#·InterestCategoryAffinity×
01Dua LipaMusic & Radio27.13×
02Jeffree StarBeauty & Wellness23.92×
03Millie Bobby BrownMovies & TV16.55×
04Harry StylesMusic & Radio16.21×
05Anastasia Beverly HillsBeauty & Wellness13.90×
06Disney ChannelMovies & TV13.86×
07David DuchovnyMovies & TV12.50×
08Winona RyderMovies & TV9.45×
09David HarbourMovies & TV8.35×
10Mariah CareyMusic & Radio6.84×
11Blake LivelyMovies & TV6.57×
12Ralph LaurenFashion & Accessoires4.92×
13Taylor SwiftMusic & Radio4.65×
14Self-awarenessHealth4.51×
15SupermanMovies & TV4.48×
16LeatherFashion & Accessoires3.58×
17Harry PotterMovies & TV3.23×
18BatmanMovies & TV2.60×
19Do it yourself (DIY)Home & Garden1.70×
20SpotifyInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the sombr audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by sombr audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.77×
SustainabilityBALANCE1.56×
Design AffinityPREMIUM1.46×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by sombr audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
IndulgenceJOY0.88×
Healthy LifestyleBALANCE0.96×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does sombr have in Germany?

sombr has an estimated audience of 623,413 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of sombr fans?

59.2% of sombr fans are female, 40.8% are male, with an average age of 31.4 years.

03

Which brands do sombr fans like most?

sombr fans show strongest brand affinity for Dua Lipa (27.13×), Millie Bobby Brown (16.55×), and Harry Styles (16.21×) over the country average.

04

Where do sombr fans live in Germany?

sombr fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do sombr fans also like?

Beyond sombr itself, the audience over-indexes on Millie Bobby Brown (16.55×), Harry Styles (16.21×), Harry Potter (3.23×), and Winona Ryder (9.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for sombr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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