A data profile of the people who buy, follow and care about sombr in Germany — modelled from more than twelve digital signal sources. sombr has an estimated audience of 623,413 people in Germany.
The average sombr fan in Germany is 31.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Dua Lipa, Millie Bobby Brown, Harry Styles, with strongest over-indexing on Dua Lipa (27.13× the country average).
Demographically, the sombr audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Extroversion, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical sombr fan in Germany is more female, around 31.4 years old, with strong Extroversion tendencies and a notable affinity for Dua Lipa.
The key figures that characterise the sombr profile in Germany.
59.2% are female, 40.8% are male, average age 31.4.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 31.4 |
| Estimated audience size | 623,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 19% | |
| 30-39 | 13% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide sombr audience comes from Germany.
| Country | Share |
|---|---|
| United States | 48.4% |
| United Kingdom | 10.1% |
| Germany | 5.1% |
Where the sombr audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.34× | |
| 02 | Hamburg | ~20K | 1.31× | |
| 03 | Sachsen | ~30K | 1.14× | |
| 04 | Nordrhein-Westfalen | ~100K | 1.07× | |
| 05 | Bayern | ~90K | 1.01× | |
| 06 | Brandenburg | ~20K | 1.00× | |
| 07 | Hessen | ~40K | 0.97× | |
| 08 | Schleswig-Holstein | ~20K | 0.96× | |
| 09 | Thüringen | ~10K | 0.95× | |
| 10 | Mecklenburg-Vorpommern | ~10K | 0.94× | |
| 11 | Bremen | ~4K | 0.93× | |
| 12 | Baden-Württemberg | ~70K | 0.91× | |
| 13 | Sachsen-Anhalt | ~10K | 0.91× | |
| 14 | Niedersachsen | ~50K | 0.90× | |
| 15 | Saarland | ~6K | 0.86× | |
| 16 | Rheinland-Pfalz | ~20K | 0.85× |
The strongest cross-interests of the sombr audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dua Lipa | Music & Radio | 27.13× | ||
| 02 | Jeffree Star | Beauty & Wellness | 23.92× | ||
| 03 | Millie Bobby Brown | Movies & TV | 16.55× | ||
| 04 | Harry Styles | Music & Radio | 16.21× | ||
| 05 | Anastasia Beverly Hills | Beauty & Wellness | 13.90× | ||
| 06 | Disney Channel | Movies & TV | 13.86× | ||
| 07 | David Duchovny | Movies & TV | 12.50× | ||
| 08 | Winona Ryder | Movies & TV | 9.45× | ||
| 09 | David Harbour | Movies & TV | 8.35× | ||
| 10 | Mariah Carey | Music & Radio | 6.84× | ||
| 11 | Blake Lively | Movies & TV | 6.57× | ||
| 12 | Ralph Lauren | Fashion & Accessoires | 4.92× | ||
| 13 | Taylor Swift | Music & Radio | 4.65× | ||
| 14 | Self-awareness | Health | 4.51× | ||
| 15 | Superman | Movies & TV | 4.48× | ||
| 16 | Leather | Fashion & Accessoires | 3.58× | ||
| 17 | Harry Potter | Movies & TV | 3.23× | ||
| 18 | Batman | Movies & TV | 2.60× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.70× | ||
| 20 | Spotify | Internet & Social Media | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.77× | |
| Sustainability | BALANCE | 1.56× | |
| Design Affinity | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Indulgence | JOY | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.96× |
sombr has an estimated audience of 623,413 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
59.2% of sombr fans are female, 40.8% are male, with an average age of 31.4 years.
sombr fans show strongest brand affinity for Dua Lipa (27.13×), Millie Bobby Brown (16.55×), and Harry Styles (16.21×) over the country average.
sombr fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond sombr itself, the audience over-indexes on Millie Bobby Brown (16.55×), Harry Styles (16.21×), Harry Potter (3.23×), and Winona Ryder (9.45×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for sombr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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