Rascasse Audience Intelligence

Die Sendung mit der Maus Viewer Demographics in Germany

Die Sendung mit der Maus has an estimated audience of 1.3M people in Germany.

#24among TV show in Germany
#210among movies & series in Germany
#635in Movies & TV

The average Die Sendung mit der Maus fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Die Sendung mit der Maus ranks #24 among the 410 objects in TV show in Germany — 2.1× the group median.

Its fans are 1.8 years older than the group average of 40.6.

Women make up 66.2% of the fan base, 8.7 percentage points more than the group average.

Compared with the other 409 objects in TV show, Die Sendung mit der Maus fans stand out for their interest in Checker Tobi, Die Pfefferkörner and Wissen macht Ah!.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Checker Tobi, Die Pfefferkörner, Wissen macht Ah!, with strongest over-indexing on Checker Tobi (16.41× the country average).

Demographically, the Die Sendung mit der Maus audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Spirituality.

The typical Die Sendung mit der Maus fan in Germany is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Checker Tobi.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in Germany
Gender
66.2%♀
33.8% male
Age
42.4
average years
Country rank
#5281
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Die Sendung mit der Maus viewers

66.2% are female, 33.8% are male, average age 42.4.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Die Sendung mit der Maus audience in Germany
MetricValue
Female66.2%
Male33.8%
Average age42.4
Estimated audience size1.3M
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Die Sendung mit der Maus audience in Germany
Age bracketShare%
16-248%
25-3418%
35-4431%
45-5426%
55+18%
Fig. 04

Worldwide distribution

81.9%

of the worldwide Die Sendung mit der Maus audience comes from Germany.

Worldwide audience distribution share by country for Die Sendung mit der Maus
CountryShare
Germany81.9%
Austria5.0%
Switzerland3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Die Sendung mit der Maus fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.26×
02Bayern~200K1.15×
03Baden-Württemberg~200K1.12×
04Rheinland-Pfalz~80K1.12×
05Saarland~20K1.09×
06Berlin~60K1.07×
07Niedersachsen~100K1.05×
08Sachsen~70K0.99×
09Hessen~100K0.96×
10Schleswig-Holstein~50K0.96×
11Thüringen~30K0.96×
12Bremen~10K0.95×
13Brandenburg~40K0.93×
14Hamburg~30K0.92×
15Mecklenburg-Vorpommern~20K0.78×
16Sachsen-Anhalt~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Die Sendung mit der Maus, Germany
0.74×1.00×1.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Die Sendung mit der Maus audience vs. the country average
#·InterestCategoryAffinity×
01Checker TobiMovies & TV16.41×
02Die PfefferkörnerMovies & TV16.41×
03Wissen macht Ah!Movies & TV16.41×
04Rolf ZuckowskiMusic & Radio15.72×
05KiKA LIVEMovies & TV11.52×
06Bobo SiebenschläferMovies & TV11.49×
07Logo (TV show)Movies & TV11.44×
08Ralph CaspersMovies & TV11.34×
09DikkaMusic & Radio8.42×
10Children's television seriesMovies & TV5.59×
11tagesschau in 100 SekundenMovies & TV3.89×
12Westdeutscher RundfunkMovies & TV3.21×
13DrillHome & Garden2.88×
14ZDFMovies & TV2.18×
15TagesschauMovies & TV2.16×
16FRITZ!BoxTechnology & Electronics2.05×
17Let's Dance (German TV series)Movies & TV2.05×
18Home constructionHome & Garden2.03×
19Spiegel OnlineNews1.91×
20SportschauSports1.72×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Die Sendung mit der Maus audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Die Sendung mit der Maus audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
SpiritualityBALANCE1.44×
TraditionCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Die Sendung mit der Maus audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.51×
IndividualismJOY0.57×
Early Adopter MentalityPOWER0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Die Sendung mit der Maus over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/die-sendung-mit-der-maus-1165” · Methodology