Rascasse Audience Intelligence

Supernatural Viewer Demographics in United States

Supernatural has an estimated audience of 13.6M people in United States.

#31among TV series in United States
#43among movies & series in United States#171in Movies & TV

The average Supernatural fan in United States is 38.6 years old, more female, and lives primarily in California.

By number of fans, Supernatural ranks #31 among the 3068 objects in TV series in United States — 1.6× the group median.

Women make up 61.4% of the fan base, 4.2 percentage points more than the group average.

Compared with the other 3067 objects in TV series, Supernatural fans stand out for their interest in Cats (musical), Mrs. Doubtfire and TV Guide.

Most fans live in California, Texas, Florida.

Top affinities include Cats (musical), Mrs. Doubtfire, TV Guide, with strongest over-indexing on Cats (musical) (6.16× the country average).

Demographically, the Supernatural audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Spirituality.

The typical Supernatural fan in United States is more female, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Cats (musical).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
13.6M
in United States
Gender
61.4%♀
38.6% male
Age
38.6
average years
Country rank
#2554
among all objects in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Supernatural viewers

61.4% are female, 38.6% are male, average age 38.6.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Supernatural audience in United States
MetricValue
Female61.4%
Male38.6%
Average age38.6
Estimated audience size13.6M
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Supernatural audience in United States
Age bracketShare%
16-2425%
25-3419%
35-4418%
45-5420%
55+19%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Supernatural audience comes from United States.

Worldwide audience distribution share by country for Supernatural
CountryShare
United States26.4%
Brazil7.3%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Supernatural fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~100K1.45×
02Oklahoma~200K1.38×
03Kentucky~300K1.37×
04Arkansas~200K1.34×
05Idaho~90K1.24×
06Missouri~300K1.22×
07Kansas~100K1.20×
08Indiana~300K1.17×
09Alabama~200K1.15×
10Iowa~100K1.14×
11Tennessee~300K1.12×
12Utah~100K1.11×
13Mississippi~100K1.11×
14North Dakota~40K1.11×
15Ohio~500K1.10×
16Alaska~30K1.10×
17Wyoming~30K1.10×
18Montana~50K1.09×
19Nebraska~90K1.08×
20South Dakota~40K1.08×
21Oregon~200K1.07×
22New Mexico~90K1.07×
23Michigan~400K1.05×
24Maine~60K1.04×
25Arizona~300K1.02×
26Louisiana~200K1.01×
27Texas~900K0.99×
28Washington~300K0.99×
29Wisconsin~200K0.98×
30Pennsylvania~500K0.96×
31North Carolina~400K0.96×
32South Carolina~200K0.96×
33New Hampshire~50K0.93×
34Colorado~200K0.92×
35Illinois~500K0.91×
36Georgia~400K0.91×
37Minnesota~200K0.91×
38Nevada~100K0.89×
39Florida~700K0.85×
40Virginia~300K0.85×
41Vermont~20K0.82×
42California~1.5M0.80×
43Maryland~200K0.80×
44Connecticut~100K0.80×
45Rhode Island~30K0.76×
46Delaware~30K0.76×
47New York~600K0.75×
48Massachusetts~200K0.73×
49New Jersey~300K0.71×
50Hawaii~40K0.66×
Fig. 06

Affinity by region

Affinity by region — Supernatural, United States
0.66×1.00×1.45×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Supernatural audience vs. the country average
#·InterestCategoryAffinity×
01Cats (musical)Music & Radio6.16×
02Mrs. DoubtfireMovies & TV6.16×
03TV GuideMovies & TV6.16×
04TVLineNews6.16×
05CougarKids & Family6.16×
06FedEx OfficeBusiness & Career5.86×
07Stitch!Movies & TV4.96×
08Drive-in theaterMovies & TV4.89×
09Supernatural (U.S. TV series)Movies & TV4.13×
10Tony AwardArts & Culture4.09×
11Dylan O'BrienMovies & TV3.91×
12Brittany SnowMovies & TV2.83×
13Chuck NorrisMovies & TV2.71×
14Britney SpearsMusic & Radio2.11×
15GeneticsKids & Family1.75×
16Subscription business modelShopping1.70×
17Real propertyHome & Garden1.69×
18SupermanMovies & TV1.67×
19BatmanMovies & TV1.62×
20NostalgiaHome & Garden1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Supernatural audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Supernatural audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
SpiritualityBALANCE1.48×
MindfulnessBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Supernatural audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
Quality AwarenessPREMIUM0.84×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Supernatural over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/supernatural-19473” · Methodology