For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | LLabrador Retriever | 28M | 27.8% | 37.8 | 63.0% | Dog breed |
| 2 | FFrench Bulldog | 26M | 25.9% | 37.1 | 63.6% | Dog breed |
| 3 | DDachshund | 24M | 26.9% | 39.3 | 65.7% | Dog breed |
| 4 | YYorkshire Terrier | 24M | 26.0% | 38.5 | 65.3% | Dog breed |
| 5 | PPoodle | 23M | 24.1% | 37.5 | 65.6% | Dog breed |
| 6 | PPug | 21M | 23.9% | 37.4 | 64.3% | Dog breed |
| 7 | BBeagle | 19M | 24.4% | 37.7 | 64.6% | Dog breed |
| 8 | SSiberian Husky | 19M | 24.9% | 37.2 | 63.9% | Dog breed |
| 9 | SShih Tzu | 19M | 22.9% | 37.5 | 65.8% | Dog breed |
| 10 | AAmerican Pit Bull Terrier | 18M | 26.6% | 38.4 | 61.8% | Dog breed |
| 11 | BBorder Collie | 16M | 24.2% | 37.9 | 65.0% | Dog breed |
| 12 | AAustralian Shepherd | 13M | 25.2% | 39.5 | 64.5% | Dog breed |
| 13 | SStaffordshire Bull Terrier | 13M | 26.7% | 39.4 | 62.6% | Dog breed |
| 14 | WWelsh Corgi | 13M | 24.9% | 38.2 | 66.2% | Dog breed |
| 15 | GGreat Dane | 13M | 26.4% | 40.5 | 65.9% | Dog breed |
| 16 | MMiniature Schnauzer | 12M | 23.4% | 39.2 | 65.3% | Dog breed |
| 17 | BBoston Terrier | 11M | 24.0% | 39.7 | 64.7% | Dog breed |
| 18 | AAlaskan Malamute | 9.9M | 22.7% | 39.1 | 63.1% | Dog breed |
| 19 | GGerman Shepherd | 9.3M | 28.6% | 38.4 | 62.4% | Dog breed |
| 20 | SSamoyed (dog) | 8.4M | 23.1% | 39.2 | 66.3% | Dog breed |
| 21 | BBernese Mountain Dog | 5.8M | 26.9% | 44.3 | 71.5% | Dog breed |
| 22 | EEnglish Mastiff | 3.5M | 30.7% | 42.8 | 66.8% | Dog breed |
| 23 | AAmerican Bulldog | 3.3M | 38.9% | 37.9 | 65.4% | Dog breed |
| 24 | AAmerican Staffordshire Terrier | 3.2M | 33.7% | 39.2 | 60.8% | Dog breed |
| 25 | NNewfoundland dog | 2.9M | 66.4% | 39.3 | 59.3% | Dog breed |
| 26 | BBull Terrier | 2.3M | 25.9% | 37.4 | 49.8% | Dog breed |
| 27 | JJack Russell Terrier | 1.8M | 22.3% | 40.3 | 70.1% | Dog breed |
| 28 | SShiba Inu | 1.5M | 15.4% | 34.6 | 57.9% | Dog breed |
| 29 | BBasset Hound | 1.5M | 46.4% | 40.4 | 68.4% | Dog breed |
| 30 | KKing Charles Spaniel | 1.4M | 37.5% | 42.7 | 69.1% | Dog breed |
| 31 | PPembroke Welsh Corgi | 1.3M | 33.8% | 35.6 | 67.8% | Dog breed |
| 32 | CCavalier King Charles Spaniel | 1.1M | 22.8% | 39.9 | 71.9% | Dog breed |
| 33 | KKangal dog | 1M | 65.2% | 38.2 | 6.1% | Dog breed |
| 34 | EEnglish Springer Spaniel | 997k | 34.6% | 38.5 | 67.0% | Dog breed |
| 35 | AAustralian Cattle Dog | 901k | 34.5% | 37.6 | 69.0% | Dog breed |
| 36 | DDogo Argentino | 883k | 18.8% | 42.6 | 59.9% | Dog breed |
| 37 | CCardigan Welsh Corgi | 861k | 36.1% | 35.5 | 64.5% | Dog breed |
| 38 | CCollie | 830k | 42.8% | 42.8 | 77.8% | Dog breed |
| 39 | WWest Highland White Terrier | 781k | 31.6% | 38.0 | 70.6% | Dog breed |
| 40 | WWeimaraner | 775k | 25.6% | 39.0 | 68.4% | Dog breed |
| 41 | GGerman Shorthaired Pointer | 767k | 33.4% | 32.5 | 63.0% | Dog breed |
| 42 | BBullmastiff | 730k | 41.2% | 42.1 | 71.5% | Dog breed |
| 43 | EEnglish Cocker Spaniel | 721k | 33.0% | 36.4 | 64.4% | Dog breed |
| 44 | SShetland Sheepdog | 711k | 36.7% | 42.5 | 78.3% | Dog breed |
| 45 | PPekingese | 680k | 46.7% | 43.2 | 76.3% | Dog breed |
| 46 | AAmerican Cocker Spaniel | 673k | 37.2% | 45.3 | 77.8% | Dog breed |
| 47 | IIrish Setter | 634k | 39.5% | 45.1 | 47.7% | Dog breed |
| 48 | CChow Chow | 621k | 25.6% | 33.9 | 39.2% | Dog breed |
| 49 | VVizsla | 621k | 23.1% | 42.2 | 73.5% | Dog breed |
| 50 | GGreat Pyrenees | 589k | 49.7% | 45.5 | 73.1% | Dog breed |
| 51 | RRedbone Coonhound | 552k | 96.7% | — | — | Dog breed |
| 52 | SShar Pei | 530k | 32.2% | 41.7 | 79.2% | Dog breed |
| 53 | IIrish Wolfhound | 508k | 37.1% | 35.0 | 69.8% | Dog breed |
| 54 | OOld English Sheepdog | 505k | 52.2% | 39.4 | 59.6% | Dog breed |
| 55 | CCesar | 498k | 21.4% | 42.2 | 59.6% | Dog breed |
| 56 | NNeapolitan Mastiff | 492k | 41.9% | 40.9 | 61.7% | Dog breed |
| 57 | IItalian Greyhound | 467k | 38.2% | 38.7 | 78.2% | Dog breed |
| 58 | BBully Dog | 465k | 37.8% | 36.4 | 47.9% | Dog breed |
| 59 | EEnglish Setter | 462k | 44.3% | 43.6 | 77.0% | Dog breed |
| 60 | RRat Terrier | 428k | 57.6% | 39.3 | 78.1% | Dog breed |
| 61 | NNova Scotia Duck Tolling Retriever | 424k | 25.7% | 41.4 | 59.9% | Dog breed |
| 62 | DDogue de Bordeaux | 423k | 36.8% | 38.7 | 68.9% | Dog breed |
| 63 | MMiniature Australian Shepherd | 416k | 38.7% | 42.2 | 70.5% | Dog breed |
| 64 | GGiant Schnauzer | 407k | 37.8% | 37.0 | 66.6% | Dog breed |
| 65 | CChinese Crested Dog | 391k | 51.9% | 43.6 | 80.1% | Dog breed |
| 66 | FFox Terrier | 386k | 32.7% | 42.0 | 80.6% | Dog breed |
| 67 | AAmerican Eskimo Dog | 384k | 62.1% | 39.5 | 70.1% | Dog breed |
| 68 | BBichon Frisé | 383k | 12.0% | 43.2 | 80.3% | Dog breed |
| 69 | AAiredale Terrier | 382k | 32.7% | 41.1 | 73.9% | Dog breed |
| 70 | TTibetan Mastiff | 377k | 23.9% | 34.4 | 62.0% | Dog breed |
| 71 | BBorder Terrier | 362k | 19.7% | 39.6 | 82.5% | Dog breed |
| 72 | CCairn Terrier | 357k | 36.5% | 40.6 | 77.7% | Dog breed |
| 73 | FFlat-Coated Retriever | 354k | 36.5% | 37.9 | 76.3% | Dog breed |
| 74 | CChesapeake Bay Retriever | 346k | 55.0% | 41.2 | 71.6% | Dog breed |
| 75 | WWelsh Springer Spaniel | 342k | 40.5% | 39.3 | 79.4% | Dog breed |
| 76 | LLhasa Apso | 336k | 22.1% | 42.5 | 75.8% | Dog breed |
| 77 | GGordon Setter | 322k | 41.1% | 39.7 | 79.6% | Dog breed |
| 78 | CCaucasian Shepherd Dog | 322k | 29.4% | 37.7 | 68.4% | Dog breed |
| 79 | AAkbash dog | 313k | 88.2% | — | — | Dog breed |
| 80 | GGreater Swiss Mountain Dog | 311k | 58.3% | 37.6 | 54.3% | Dog breed |
| 81 | AAffenpinscher | 303k | 49.5% | 39.8 | 76.6% | Dog breed |
| 82 | SScottish Terrier | 301k | 23.5% | 39.5 | 62.0% | Dog breed |
| 83 | SStandard Schnauzer | 285k | 39.4% | 36.1 | 66.4% | Dog breed |
| 84 | CClumber Spaniel | 261k | 45.3% | 40.8 | 80.8% | Dog breed |
| 85 | MMiniature Pinscher | 240k | 17.5% | 43.5 | 78.5% | Dog breed |
| 86 | AAmerican Hairless Terrier | 200k | 89.2% | — | — | Dog breed |
| 87 | WWhippet | 166k | 17.3% | 38.8 | 75.3% | Dog breed |
| 88 | FField Spaniel | 162k | 47.0% | 39.8 | 80.1% | Dog breed |
| 89 | AAfghan Hound | 160k | 35.0% | 35.1 | 53.8% | Dog breed |
| 90 | TTibetan Spaniel | 154k | 25.2% | 34.3 | 77.7% | Dog breed |
| 91 | SSoft-coated Wheaten Terrier | 146k | 31.6% | 33.3 | 56.8% | Dog breed |
| 92 | JJagdterrier | 145k | 46.9% | — | — | Dog breed |
| 93 | IIrish Water Spaniel | 132k | 41.6% | 38.5 | 70.9% | Dog breed |
| 94 | PPeruvian Hairless Dog | 126k | 83.0% | — | — | Dog breed |
| 95 | OOlde English Bulldogge | 125k | 27.7% | 42.9 | 67.5% | Dog breed |
| 96 | PPerro de Presa Canario | 118k | 30.0% | 38.4 | 20.7% | Dog breed |
| 97 | RRhodesian Ridgeback | 116k | 12.8% | 43.0 | 63.6% | Dog breed |
| 98 | GGerman Longhaired Pointer | 107k | 46.0% | 42.9 | 75.7% | Dog breed |
| 99 | CCoton de Tulear | 107k | 24.0% | 38.2 | 74.1% | Dog breed |
| 100 | DDutch Shepherd Dog | 103k | 21.6% | 40.8 | 64.1% | Dog breed |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular dog breeds compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each dog breed by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest dog breed in United States?
Labrador Retriever currently leads with an estimated audience of 28M people in United States.