Rascasse Audience Intelligence

Bruno Mars Audience in United States

Bruno Mars has an estimated audience of 14M people in United States.

#2among Band in United States#104among people in United States#161in Music & Radio

The average Bruno Mars fan in United States is 30.9 years old, more female, and lives primarily in California.

By number of fans, Bruno Mars ranks #2 among the 4437 objects in Band in United States — 4.8× the group median.

Its fans are 7.2 years younger than the group average of 38.1.

Women make up 58.4% of the fan base, 6.1 percentage points more than the group average.

Compared with the other 4436 objects in Band, Bruno Mars fans stand out for their interest in Chinese Man, Meghan Trainor and Sabrina Carpenter.

Most fans live in California, Texas, Florida.

Top affinities include Chinese Man, Meghan Trainor, Sabrina Carpenter, with strongest over-indexing on Chinese Man (35.4× the country average).

Demographically, the Bruno Mars audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Extroversion, Family Orientation.

The typical Bruno Mars fan in United States is more female, around 30.9 years old, with strong Extroversion tendencies and a notable affinity for Chinese Man.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
14M
in United States
Gender
58.4%♀
41.6% male
Age
30.9
average years
Country rank
#2535
among all objects in United States
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Bruno Mars fans

58.4% are female, 41.6% are male, average age 30.9.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Bruno Mars audience in United States
MetricValue
Female58.4%
Male41.6%
Average age30.9
Estimated audience size14M
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Bruno Mars audience in United States
Age bracketShare%
16-2447%
25-3420%
35-4414%
45-5411%
55+7%
Fig. 04

Worldwide distribution

33.0%

of the worldwide Bruno Mars audience comes from United States.

Worldwide audience distribution share by country for Bruno Mars
CountryShare
United States33.0%
United Kingdom5.5%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bruno Mars fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K2.23×
02Nevada~300K1.96×
03California~2.5M1.45×
04Arizona~400K1.39×
05Texas~1.5M1.34×
06Illinois~600K1.20×
07Maryland~300K1.19×
08Georgia~500K1.14×
09New Mexico~100K1.13×
10New Jersey~400K1.11×
11North Carolina~500K1.09×
12Ohio~500K1.08×
13Louisiana~200K1.08×
14Florida~1M1.06×
15Michigan~400K1.06×
16Virginia~400K1.06×
17Washington~300K1.03×
18Tennessee~300K1.03×
19Indiana~300K1.03×
20Utah~100K1.03×
21New York~800K1.00×
22Pennsylvania~500K1.00×
23Connecticut~200K0.99×
24Massachusetts~300K0.98×
25Minnesota~200K0.98×
26Oklahoma~200K0.97×
27Colorado~200K0.95×
28South Carolina~200K0.95×
29Washington, District of Columbia~30K0.95×
30Alabama~200K0.92×
31Kansas~100K0.92×
32Nebraska~80K0.92×
33Missouri~200K0.91×
34Mississippi~100K0.91×
35Kentucky~200K0.90×
36Arkansas~100K0.90×
37Delaware~40K0.90×
38Wisconsin~200K0.88×
39Rhode Island~40K0.88×
40Oregon~200K0.87×
41Iowa~100K0.84×
42Idaho~60K0.81×
43North Dakota~30K0.80×
44West Virginia~60K0.78×
45South Dakota~30K0.76×
46Alaska~20K0.74×
47New Hampshire~40K0.70×
48Maine~40K0.68×
49Montana~30K0.64×
50Vermont~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Bruno Mars, United States
0.60×1.00×2.23×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bruno Mars audience vs. the country average
#·InterestCategoryAffinity×
01Chinese ManMusic & Radio35.40×
02Meghan TrainorMusic & Radio6.56×
03Sabrina CarpenterMusic & Radio3.55×
04Contemporary R&BMusic & Radio2.47×
05AdventureTravel & Leisure1.90×
06Rock musicMusic & Radio1.81×
07Pop musicMusic & Radio1.75×
08BeveragesFood & Beverages1.74×
09Hip hop musicMusic & Radio1.69×
10Comedy moviesMovies & TV1.68×
11Food and drinkFood & Beverages1.66×
12BeautyBeauty & Wellness1.63×
13FamilyKids & Family1.56×
14United StatesTravel & Leisure1.54×
15CosmeticsBeauty & Wellness1.54×
16Outdoor recreationSports1.52×
17MoviesMovies & TV1.51×
18RestaurantsFood & Beverages1.51×
19FoodFood & Beverages1.50×
20PhotographyArts & Culture1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bruno Mars audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bruno Mars audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.27×
Family OrientationCONSERVATISM1.19×
Social Media UsageJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bruno Mars audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
DIY MentalityTHRILL0.85×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in United States

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bruno Mars over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/bruno-mars-14397” · Methodology