Rascasse Audience Intelligence

Hamlet Audience in United States

Hamlet has an estimated audience of 3.5M people in United States.

#41among Book / Manga / Comic in United States
#154in Literature

The average Hamlet fan in United States is 44.2 years old, more female, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include KID BRUNSWICK, Paul Potts, Dirty Vegas, with strongest over-indexing on KID BRUNSWICK (187.6× the country average).

Demographically, the Hamlet audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Tradition, Community Orientation.

The typical Hamlet fan in United States is more female, around 44.2 years old, with strong Tradition tendencies and a notable affinity for KID BRUNSWICK.

Category: Literature · Type: Book / Manga / Comic

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.5M
in United States
Gender
63.6%♀
36.4% male
Age
44.2
average years
Country rank
#9215
among all objects in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Hamlet fans

63.6% are female, 36.4% are male, average age 44.2.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Hamlet audience in United States
MetricValue
Female63.6%
Male36.4%
Average age44.2
Estimated audience size3.5M
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Hamlet audience in United States
Age bracketShare%
16-2412%
25-3414%
35-4420%
45-5425%
55+29%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Hamlet audience comes from United States.

Worldwide audience distribution share by country for Hamlet
CountryShare
United States21.5%
United Kingdom9.2%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hamlet fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~200K1.56×
02California~500K1.26×
03New York~300K1.26×
04New Jersey~100K1.22×
05Massachusetts~90K1.22×
06Indiana~90K1.22×
07Washington, District of Columbia~8K1.17×
08Utah~40K1.14×
09Texas~300K1.13×
10South Carolina~60K1.13×
11Virginia~100K1.12×
12Oregon~50K1.12×
13Rhode Island~10K1.12×
14Connecticut~40K1.11×
15Washington~90K1.10×
16Pennsylvania~100K1.09×
17Illinois~100K1.08×
18Vermont~7K1.07×
19Maryland~70K1.04×
20Louisiana~50K1.04×
21Colorado~60K1.01×
22Minnesota~60K1.01×
23Hawaii~20K1.01×
24New Hampshire~10K1.01×
25Idaho~20K1.00×
26Maine~10K1.00×
27Oklahoma~40K0.97×
28Nebraska~20K0.97×
29Michigan~100K0.96×
30North Dakota~8K0.96×
31Florida~200K0.94×
32Arizona~70K0.94×
33Delaware~10K0.94×
34Georgia~100K0.93×
35Kansas~30K0.93×
36Wisconsin~60K0.91×
37Ohio~100K0.90×
38Kentucky~40K0.90×
39Montana~10K0.90×
40Alabama~50K0.89×
41Arkansas~30K0.86×
42South Dakota~8K0.86×
43New Mexico~20K0.85×
44Alaska~6K0.85×
45Tennessee~60K0.83×
46Missouri~50K0.83×
47Iowa~30K0.82×
48West Virginia~20K0.81×
49Mississippi~20K0.77×
50Nevada~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Hamlet, United States
0.75×1.00×1.56×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hamlet audience vs. the country average
#·InterestCategoryAffinity×
01KID BRUNSWICKMusic & Radio187.60×
02Paul PottsMusic & Radio187.60×
03Dirty VegasMusic & Radio187.60×
04Sid and NancyMovies & TV85.67×
05Roger DeakinsMovies & TV83.90×
06OthelloArts & Culture73.13×
07Richard Armitage (actor)Movies & TV65.61×
08Romeo and Juliet (1968 film)Movies & TV54.38×
09Romeo and JulietArts & Culture53.38×
10Much Ado About NothingLiterature41.64×
11A Midsummer Night's DreamLiterature33.73×
12Dawson's CreekMovies & TV33.52×
138 Ball PoolSports24.15×
14Dracula (TV series)Movies & TV23.96×
15Texas HoldEm PokerGames21.77×
16William ShakespeareLiterature17.45×
17Gary OldmanMovies & TV15.02×
18Musical filmMovies & TV4.40×
19Barack ObamaPolitics & Society4.13×
20Donald TrumpPolitics & Society1.77×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hamlet audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hamlet audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.12×
Community OrientationOPEN1.98×
SpiritualityBALANCE1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hamlet audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.17×
Pet OwnershipJOY1.24×
Urban LifestyleOPEN1.31×
0×1.00× baseline2×
Appendix

Explore more audiences

More Literature audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Hamlet over the last 12 months. Modelled, not counted; people interested in several book / manga / comics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/hamlet-84857” · Methodology