Rascasse Audience Intelligence

Kobo eReader Target Market in United States

Kobo eReader has an estimated audience of 1,582,902 people in United States.

#4among E-books in United States
#1885among Brand in United States#307in Literature

The average Kobo eReader fan in United States is 42.6 years old, more female, and lives primarily in California.

By number of fans, Kobo eReader ranks #4 among the 5 objects in E-books in United States.

Women make up 78.2% of the fan base, 6.3 percentage points more than the group average.

Most fans live in California, Texas, New York.

Category: Literature · Type: Brand · Subtype: E-books

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
78.2%♀
21.8% male
Age
42.6
average years
Country rank
#16971
among all objects in United States
Fig. 01

Search interest · 12-month trend

+101%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Kobo eReader

78.2% are female, 21.8% are male, average age 42.6.

Fig. 02

Gender split

78.2%
Female
21.8%
Male
Demographic split for Kobo eReader audience in United States
MetricValue
Female78.2%
Male21.8%
Average age42.6
Estimated audience size1,582,902
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Kobo eReader audience in United States
Age bracketShare%
16-2418%
25-3416%
35-4416%
45-5418%
55+31%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Kobo eReader audience comes from United States.

Worldwide audience distribution share by country for Kobo eReader
CountryShare
United States27.4%
United Kingdom8.3%
Taiwan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kobo eReader customers by region in United States
#RegionReachAffinity×
01Washington~60K1.65×
02Oregon~30K1.56×
03Minnesota~30K1.30×
04Colorado~40K1.29×
05Vermont~4K1.25×
06Maine~8K1.19×
07Alaska~4K1.19×
08Washington, District of Columbia~4K1.19×
09Massachusetts~40K1.16×
10Utah~20K1.15×
11Idaho~10K1.14×
12Hawaii~8K1.13×
13California~200K1.09×
14New Hampshire~7K1.08×
15Montana~5K1.04×
16Virginia~40K1.03×
17New Mexico~10K1.02×
18Illinois~60K1.01×
19Kansas~10K0.99×
20New York~90K0.98×
21Michigan~50K0.98×
22Maryland~30K0.98×
23Missouri~30K0.98×
24Wisconsin~30K0.95×
25Oklahoma~20K0.95×
26Nebraska~9K0.95×
27Connecticut~20K0.94×
28South Dakota~4K0.94×
29North Carolina~50K0.93×
30Kentucky~20K0.93×
31Iowa~10K0.93×
32Rhode Island~5K0.92×
33North Dakota~3K0.92×
34Texas~100K0.91×
35Ohio~50K0.91×
36Indiana~30K0.91×
37Arkansas~10K0.91×
38Arizona~30K0.90×
39Nevada~10K0.90×
40West Virginia~8K0.90×
41Pennsylvania~50K0.87×
42Tennessee~30K0.86×
43Delaware~4K0.85×
44Louisiana~20K0.84×
45Georgia~40K0.82×
46New Jersey~40K0.80×
47Alabama~20K0.79×
48South Carolina~20K0.78×
49Florida~80K0.75×
50Mississippi~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Kobo eReader, United States
0.74×1.00×1.65×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kobo eReader over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/kobo-ereader-2317” · Methodology