Rascasse Audience Intelligence

PAW Patrol Viewer Demographics in United States

PAW Patrol has an estimated audience of 7.3M people in United States.

#62among TV series in United States
#113among movies & series in United States#414in Movies & TV

The average PAW Patrol fan in United States is 33.3 years old, more female, and lives primarily in California.

By number of fans, PAW Patrol ranks #67 among the 3713 objects in TV series in United States — 0.8× the group median.

Its fans are 5.6 years younger than the group average of 38.9.

Women make up 69.9% of the fan base, 13.7 percentage points more than the group average.

Compared with the other 3712 objects in TV series, PAW Patrol fans stand out for their interest in Janie and Jack, Teletubbies and Baby-led weaning.

Most fans live in California, Texas, Florida.

Top affinities include Janie and Jack, Teletubbies, Baby-led weaning, with strongest over-indexing on Janie and Jack (12.45× the country average).

Demographically, the PAW Patrol audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Family Orientation, Individualism.

The typical PAW Patrol fan in United States is more female, around 33.3 years old, with strong Family Orientation tendencies and a notable affinity for Janie and Jack.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.3M
in United States
Gender
69.9%♀
30.1% male
Age
33.3
average years
Country rank
#4786
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of PAW Patrol viewers

69.9% are female, 30.1% are male, average age 33.3.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for PAW Patrol audience in United States
MetricValue
Female69.9%
Male30.1%
Average age33.3
Estimated audience size7.3M
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the PAW Patrol audience in United States
Age bracketShare%
16-2438%
25-3422%
35-4417%
45-5412%
55+11%
Fig. 04

Worldwide distribution

26.4%

of the worldwide PAW Patrol audience comes from United States.

Worldwide audience distribution share by country for PAW Patrol
CountryShare
United States26.4%
Germany7.7%
Mexico6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

PAW Patrol fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~90K1.42×
02Louisiana~100K1.40×
03Alabama~100K1.33×
04Arkansas~80K1.26×
05Kentucky~100K1.21×
06North Carolina~300K1.18×
07South Carolina~100K1.17×
08Tennessee~200K1.13×
09Oklahoma~100K1.13×
10Nebraska~50K1.13×
11West Virginia~40K1.13×
12Indiana~200K1.12×
13Ohio~300K1.11×
14Missouri~100K1.11×
15Texas~500K1.10×
16Iowa~80K1.10×
17Georgia~300K1.08×
18Pennsylvania~300K1.06×
19Kansas~70K1.06×
20Maryland~100K1.05×
21Minnesota~100K1.05×
22New Jersey~200K1.03×
23Virginia~200K1.03×
24Wisconsin~100K1.01×
25Connecticut~80K1.01×
26South Dakota~20K1.01×
27Michigan~200K1.00×
28North Dakota~20K0.99×
29Vermont~10K0.98×
30Utah~70K0.95×
31Illinois~300K0.93×
32Florida~400K0.92×
33New York~400K0.92×
34New Mexico~40K0.91×
35Idaho~40K0.91×
36Massachusetts~100K0.90×
37Delaware~20K0.90×
38Arizona~100K0.89×
39Maine~30K0.85×
40Hawaii~30K0.82×
41New Hampshire~20K0.82×
42Alaska~10K0.82×
43Montana~20K0.81×
44Rhode Island~20K0.81×
45California~700K0.80×
46Washington~100K0.80×
47Colorado~100K0.80×
48Oregon~70K0.77×
49Nevada~50K0.77×
50Washington, District of Columbia~10K0.76×
Fig. 06

Affinity by region

Affinity by region — PAW Patrol, United States
0.76×1.00×1.42×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the PAW Patrol audience vs. the country average
#·InterestCategoryAffinity×
01Janie and JackShopping12.45×
02TeletubbiesKids & Family9.26×
03Baby-led weaningTechnology & Electronics8.56×
04Linda CardelliniMovies & TV7.09×
05Baby toysKids & Family6.99×
06Infant bodysuitKids & Family6.34×
07Cloth diaperKids & Family6.05×
08Carter'sFashion & Accessoires5.84×
09Baby powderKids & Family5.50×
10BabywearingKids & Family5.40×
11Child safety seatKids & Family5.09×
12Baby monitorKids & Family4.98×
13Baby foodKids & Family4.56×
14stay at home momKids & Family4.13×
15BreastfeedingKids & Family4.01×
16Pre-kindergartenKids & Family3.82×
17ChildbirthKids & Family3.23×
18Infant clothingKids & Family3.06×
19OffspringHome & Garden2.97×
20PregnancyKids & Family2.77×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the PAW Patrol audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the PAW Patrol audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.30×
IndividualismJOY1.28×
Pet OwnershipJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the PAW Patrol audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.85×
PatriotismCONSERVATISM0.88×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in PAW Patrol over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/paw-patrol-22026” · Methodology