Rascasse Audience Intelligence

Vikings (TV series) Viewer Demographics in United States

Vikings (TV series) has an estimated audience of 13.7M people in United States.

#25among TV series in United States
#37among movies & series in United States#167in Movies & TV

The average Vikings (TV series) fan in United States is 34.6 years old, more male, and lives primarily in Minnesota.

By number of fans, Vikings (TV series) ranks #25 among the 4358 objects in TV series in United States — 1.4× the group median.

Its fans are 4.3 years younger than the group average of 38.9.

Women make up 40.7% of the fan base, 15.2 percentage points fewer than the group average.

Compared with the other 4357 objects in TV series, Vikings (TV series) fans stand out for their interest in Luc Besson, Viking metal and Norse mythology.

Interest is seasonal: October, November and December account for 54% of the year's searches, June is the quietest month.

Most fans live in Minnesota, California, Wisconsin.

Top affinities include Luc Besson, Viking metal, Norse mythology, with strongest over-indexing on Luc Besson (33.88× the country average).

Demographically, the Vikings (TV series) audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Tradition, Patriotism.

The typical Vikings (TV series) fan in United States is more male, around 34.6 years old, with strong Tradition tendencies and a notable affinity for Luc Besson.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
13.7M
in United States
Gender
40.7%♀
59.3% male
Age
34.6
average years
Country rank
#2607
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Vikings (TV series) viewers

40.7% are female, 59.3% are male, average age 34.6.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Vikings (TV series) audience in United States
MetricValue
Female40.7%
Male59.3%
Average age34.6
Estimated audience size13.7M
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Vikings (TV series) audience in United States
Age bracketShare%
16-2435%
25-3420%
35-4418%
45-5416%
55+11%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Vikings (TV series) audience comes from United States.

Worldwide audience distribution share by country for Vikings (TV series)
CountryShare
United States37.3%
Brazil6.9%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Vikings (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~2.5M9.74×
02North Dakota~200K5.84×
03South Dakota~200K4.78×
04Iowa~400K2.80×
05Wisconsin~500K2.20×
06Nebraska~100K1.24×
07Montana~50K1.15×
08Wyoming~20K0.93×
09Illinois~400K0.78×
10Michigan~300K0.77×
11Arizona~200K0.70×
12Colorado~200K0.69×
13Kansas~80K0.66×
14Delaware~30K0.66×
15Pennsylvania~300K0.64×
16Alaska~20K0.64×
17New Mexico~50K0.61×
18Idaho~50K0.60×
19Indiana~200K0.58×
20Maryland~100K0.58×
21Missouri~100K0.57×
22Ohio~300K0.56×
23Nevada~70K0.55×
24New Jersey~200K0.54×
25Virginia~200K0.54×
26Kentucky~90K0.51×
27Connecticut~80K0.51×
28Hawaii~30K0.50×
29New Hampshire~30K0.49×
30North Carolina~200K0.48×
31West Virginia~40K0.48×
32Maine~30K0.48×
33South Carolina~100K0.47×
34Texas~400K0.46×
35Tennessee~100K0.46×
36Massachusetts~100K0.46×
37Arkansas~60K0.46×
38Rhode Island~20K0.46×
39Washington, District of Columbia~10K0.46×
40California~700K0.45×
41Washington~100K0.45×
42Louisiana~90K0.45×
43Utah~60K0.45×
44Mississippi~50K0.45×
45Florida~400K0.44×
46Oklahoma~70K0.44×
47New York~300K0.42×
48Oregon~70K0.40×
49Georgia~200K0.38×
50Alabama~80K0.38×
Fig. 06

Affinity by region

Affinity by region — Vikings (TV series), United States
0.38×1.00×9.74×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Vikings (TV series) audience vs. the country average
#·InterestCategoryAffinity×
01Luc BessonMovies & TV33.88×
02Viking metalMusic & Radio33.08×
03Norse mythologyPolitics & Society24.89×
04A Knight of the Seven KingdomsMovies & TV23.75×
05Chronicle (film)Movies & TV20.08×
06The Giver (film)Movies & TV18.54×
07Akira (manga)Movies & TV15.99×
08Beauty & the Beast (2012 TV series)Movies & TV15.52×
09Dolph LundgrenMovies & TV14.81×
10Emma StoneMovies & TV14.78×
11Super 8 (film)Movies & TV14.43×
12Mark RuffaloMovies & TV14.31×
13MythologyHealth14.17×
14Hugh JackmanMovies & TV10.39×
15David HarbourMovies & TV10.24×
16Liam NeesonMovies & TV8.94×
17Charlie HunnamMovies & TV8.49×
18Keanu ReevesMovies & TV7.52×
19GodzillaMovies & TV6.20×
20Donald TrumpPolitics & Society1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Vikings (TV series) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Vikings (TV series) audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.60×
PatriotismCONSERVATISM1.51×
ExtroversionTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Vikings (TV series) audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.03×
Quality AwarenessPREMIUM1.04×
Design AffinityPREMIUM1.06×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Vikings (TV series) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/vikings-tv-series-20699” · Methodology