For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMuseum of Modern Art | 7.4M | 19.8% | 38.6 | 56.6% | Museum |
| 2 | BBritish Museum | 6.5M | 27.1% | 44.5 | 57.2% | Museum |
| 3 | MMetropolitan Museum of Art | 5.2M | 21.1% | 40.6 | 60.7% | Museum |
| 4 | SSaatchi Gallery | 3.7M | 16.5% | 34.7 | 57.7% | Museum |
| 5 | CChildren's museum | 3.1M | 47.2% | 40.0 | 72.3% | Museum |
| 6 | TTate Modern | 2.6M | 15.7% | 36.4 | 56.1% | Museum |
| 7 | WWhitney Museum of American Art | 2.4M | 46.5% | 36.3 | 54.9% | Museum |
| 8 | GGagosian Gallery | 2.4M | 25.0% | 34.6 | 63.0% | Museum |
| 9 | RRijksmuseum | 2.3M | 31.6% | 46.0 | 63.5% | Museum |
| 10 | LLos Angeles County Museum of Art | 2.2M | 44.5% | 44.2 | 60.4% | Museum |
| 11 | SSolomon R. Guggenheim Museum | 1.8M | 26.4% | 37.4 | 54.4% | Museum |
| 12 | BBiltmore Estate | 1.7M | 35.5% | 48.9 | 72.1% | Museum |
| 13 | AAmerican Museum of Natural History | 1.7M | 48.2% | 39.6 | 53.7% | Museum |
| 14 | BBrooklyn Museum | 1.6M | 20.2% | 45.4 | 48.3% | Museum |
| 15 | MMuseum of Science and Industry (Manchester) | 1.5M | 91.4% | 36.1 | 78.3% | Museum |
| 16 | FFrieze Art Fair | 1.4M | 17.0% | 34.2 | 56.8% | Museum |
| 17 | VVan Gogh Museum | 1.4M | 19.1% | 41.1 | 63.7% | Museum |
| 18 | NNatural history museum | 1.3M | 27.4% | 46.5 | 58.3% | Museum |
| 19 | TTate | 1.3M | 17.6% | 35.9 | 58.6% | Museum |
| 20 | VVictoria and Albert Museum | 1.2M | 10.5% | 39.0 | 61.0% | Museum |
| 21 | SSS Great Britain | 1.2M | 44.0% | 46.8 | 58.0% | Museum |
| 22 | SSaatchi Art | 1.1M | 28.1% | 38.8 | 52.2% | Museum |
| 23 | NNational Air and Space Museum | 1.1M | 71.8% | 46.0 | 43.0% | Museum |
| 24 | UUnited States Holocaust Memorial Museum | 1.1M | 82.4% | 47.2 | 63.3% | Museum |
| 25 | NNational Gallery of Art | 1.1M | 21.1% | 43.1 | 66.4% | Museum |
| 26 | SScience Museum, London | 995k | 20.0% | 37.8 | 56.2% | Museum |
| 27 | FFlorence Cathedral | 979k | 20.2% | 41.2 | 53.1% | Museum |
| 28 | SScience museum | 959k | 27.5% | 42.0 | 62.1% | Museum |
| 29 | SSan Francisco Museum of Modern Art | 846k | 39.3% | 44.0 | 57.5% | Museum |
| 30 | NNational September 11 Memorial & Museum | 822k | 46.9% | 49.1 | 53.4% | Museum |
| 31 | AAviation museum | 786k | 39.8% | 40.2 | 33.7% | Museum |
| 32 | MMuseum of Fine Arts, Boston | 760k | 39.7% | 44.1 | 60.7% | Museum |
| 33 | NNational Corvette Museum | 736k | 82.4% | 47.2 | 9.8% | Museum |
| 34 | NNational Civil Rights Museum | 727k | 92.3% | 47.6 | 53.0% | Museum |
| 35 | MMusical Instrument Museum (Brussels) | 714k | 93.2% | — | — | Museum |
| 36 | NNational Gallery | 709k | 10.5% | 39.5 | 67.3% | Museum |
| 37 | GGetty Center | 668k | 70.7% | 47.3 | 56.2% | Museum |
| 38 | PPhiladelphia Museum of Art | 664k | 73.8% | 47.6 | 61.7% | Museum |
| 39 | CCalifornia Science Center | 651k | 51.4% | 42.2 | 59.6% | Museum |
| 40 | NNational Museum of American History | 641k | 53.5% | 41.2 | 49.7% | Museum |
| 41 | RRoyal Academy of Arts | 613k | 10.3% | 42.1 | 59.3% | Museum |
| 42 | PPérez Art Museum Miami | 602k | 25.7% | 34.8 | 50.7% | Museum |
| 43 | DDe Young (museum) | 597k | 77.3% | 47.4 | 57.9% | Museum |
| 44 | FField Museum of Natural History | 596k | 45.4% | 38.5 | 52.0% | Museum |
| 45 | MMuseum of Sex | 579k | 97.0% | 33.1 | 53.2% | Museum |
| 46 | ZZ Gallerie | 537k | 80.5% | 41.9 | 81.9% | Museum |
| 47 | TTsUM (Moscow) | 528k | 23.5% | 38.2 | 57.2% | Museum |
| 48 | NNatural History Museum, London | 514k | 11.8% | 37.9 | 55.4% | Museum |
| 49 | NNew Museum | 504k | 30.3% | 40.6 | 56.0% | Museum |
| 50 | SSmithsonian American Art Museum | 502k | 60.6% | 46.7 | 62.5% | Museum |
| 51 | AAlamo Mission in San Antonio | 491k | 56.6% | 42.8 | 49.8% | Museum |
| 52 | MMuseum of Mathematics | 486k | 99.2% | — | — | Museum |
| 53 | MMuseum of Contemporary Art (Basel) | 474k | 22.0% | 41.4 | 38.9% | Museum |
| 54 | JJ. Paul Getty Museum | 448k | 46.4% | 44.5 | 58.3% | Museum |
| 55 | TTate Britain | 446k | 12.1% | 40.9 | 57.1% | Museum |
| 56 | NNational Museum of Natural History (France) | 434k | 58.8% | 43.9 | 53.1% | Museum |
| 57 | NNational Museum of Natural History | 430k | 45.6% | 46.5 | 54.6% | Museum |
| 58 | MMoMA PS1 | 430k | 32.6% | 46.7 | 53.2% | Museum |
| 59 | TThe National WWII Museum | 423k | 69.4% | 50.1 | 32.7% | Museum |
| 60 | MMuseum of Contemporary Art, Los Angeles | 421k | 32.0% | 44.5 | 57.7% | Museum |
| 61 | MMuseum of Fine Arts (Budapest) | 418k | 68.8% | 44.9 | 73.3% | Museum |
| 62 | CChicago History Museum | 405k | 44.6% | 37.3 | 53.3% | Museum |
| 63 | MMuseum of Science and Industry (Chicago) | 405k | 60.0% | 44.1 | 59.4% | Museum |
| 64 | SSeattle Art Museum | 401k | 70.1% | 39.6 | 61.2% | Museum |
| 65 | PPalais de Tokyo | 400k | 20.8% | 39.3 | 62.9% | Museum |
| 66 | EExploratorium | 396k | 42.3% | 43.8 | 61.6% | Museum |
| 67 | PPetersen Automotive Museum | 387k | 58.9% | 45.5 | 18.8% | Museum |
| 68 | NNew-York Historical Society | 375k | 78.6% | 45.7 | 53.1% | Museum |
| 69 | RRailway Museum (Saitama) | 360k | 61.9% | 44.3 | 43.7% | Museum |
| 70 | MMuseum of Contemporary Art, Chicago | 351k | 46.4% | 44.2 | 56.3% | Museum |
| 71 | IIsrael Museum | 351k | 23.5% | 41.1 | 60.3% | Museum |
| 72 | CCleveland Museum of Art | 347k | 70.8% | 44.3 | 63.2% | Museum |
| 73 | CChurchill War Rooms | 346k | 67.2% | 44.3 | 28.7% | Museum |
| 74 | NNatural History Museum of Los Angeles County | 344k | 73.4% | 42.6 | 60.3% | Museum |
| 75 | CCentre Georges Pompidou | 339k | 10.4% | 39.7 | 44.3% | Museum |
| 76 | RRodin Museum | 339k | 95.1% | — | — | Museum |
| 77 | KKimmel Center for the Performing Arts | 331k | 88.1% | 47.6 | 67.4% | Museum |
| 78 | CCapitoline Museums | 327k | 33.4% | 45.9 | 67.5% | Museum |
| 79 | HHarley-Davidson Museum | 326k | 65.3% | 40.0 | 31.3% | Museum |
| 80 | MMuseo del Prado | 321k | 9.5% | 42.8 | 57.8% | Museum |
| 81 | FFrick Collection | 321k | 59.2% | 46.7 | 54.2% | Museum |
| 82 | KKunsthistorisches Museum | 318k | 19.8% | 35.9 | 53.8% | Museum |
| 83 | SSan Diego Natural History Museum | 314k | 26.6% | 35.9 | 49.6% | Museum |
| 84 | NNational Museum of African American History and Culture | 313k | 74.6% | 37.4 | 71.5% | Museum |
| 85 | TThe Gettysburg Museum Of History | 300k | 39.2% | 36.6 | 46.8% | Museum |
| 86 | TThe Andy Warhol Museum | 295k | 32.4% | 44.4 | 56.5% | Museum |
| 87 | DDenver Museum of Nature and Science | 293k | 62.0% | 43.7 | 57.8% | Museum |
| 88 | CCatskill Fly Fishing Center and Museum | 288k | 51.8% | 38.9 | 45.0% | Museum |
| 89 | FFort Worth Museum of Science and History | 284k | 99.9% | 35.5 | 89.3% | Museum |
| 90 | DDavid Zwirner Gallery | 282k | 24.0% | 32.8 | 41.8% | Museum |
| 91 | WWhite Cube | 278k | 14.4% | 32.2 | 42.6% | Museum |
| 92 | WWorld of Coca-Cola | 277k | 57.4% | 42.9 | 59.8% | Museum |
| 93 | CCanadian Museum of History | 264k | 23.8% | 36.9 | 51.2% | Museum |
| 94 | CCity of David | 262k | 44.9% | 46.3 | 58.5% | Museum |
| 95 | MMusée d'Orsay | 258k | 10.1% | 40.9 | 64.2% | Museum |
| 96 | VVatican Museums | 253k | 11.5% | 45.8 | 57.7% | Museum |
| 97 | AAlte Nationalgalerie | 249k | 41.1% | 44.2 | 94.0% | Museum |
| 98 | SSaint Louis Art Museum | 245k | 78.4% | 49.0 | 60.2% | Museum |
| 99 | DDallas Museum of Art | 241k | 61.1% | 41.1 | 60.7% | Museum |
| 100 | AAdler Planetarium | 240k | 81.7% | 38.3 | 51.4% | Museum |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular museums compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each museum by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest museum in United States?
Museum of Modern Art currently leads with an estimated audience of 7.4M people in United States.